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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns for epic esports events and engage with global audiences.
- Company: Join BLAST, a leader in creating extraordinary live and digital experiences.
- Benefits: Competitive salary, enhanced parental leave, health insurance, and fun team events.
- Why this job: Be part of a dynamic team pushing boundaries in the gaming and esports industry.
- Qualifications: Experience in esports marketing, project management, and strong knowledge of Fortnite and Rocket League.
- Other info: Enjoy a vibrant office in London and exciting company trips!
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Blast
At BLAST, we’re all about creating extraordinary live and digital experiences — from arena‑packing esports tournaments to unforgettable content that engages fans around the globe. We Make It Bold by challenging the norm and delivering fresh, creative formats that redefine what’s possible in the industry. By building close, collaborative partnerships with world‑leading game publishers and brands to produce truly world‑class results, we Make It Together. And we Make It Happen when bringing energy, precision, and a problem‑solving mindset to everything we do across games like Counter‑Strike, DOTA 2, Rainbow Six Siege, Rocket League, and Fortnite. If you thrive in a fast‑paced, collaborative environment and share our passion for pushing boundaries, we’d love to hear from you!
The Team
You will be joining a highly talented audience team and will be responsible for delivering global marketing campaigns aimed at increasing attendance to our live events on the Epic ecosystem. Through close cross‑functional collaboration, you will build and adapt the overarching audience strategy across our social channels and BLAST.TV website to increase brand affinity for both BLAST and Epic. You will work with external agencies to plan, conceive and deliver campaign assets including: experiential launch events, trailers, OOH, digital, social and print. We are a focused, close‑knit team with strategic processes and ways of working in place to allow you the freedom to be creative whilst ensuring crucial information is shared across teams to deliver collective goals.
Responsibilities
- Strategic Planning & Execution: Develop and implement innovative marketing strategies that align with the company's goals and objectives. This includes the planning, execution, and optimisation of marketing campaigns for events, sponsorships, partnerships, and team activations.
- Campaign Management: Lead end‑to‑end campaign management from concept to execution. This includes content creation, performance analysis, and optimisation to ensure maximum ROI.
- Publisher Relationship: Build and maintain a positive and trusted relationship with Epic, managing their needs and expectations vs BLAST objectives.
- Audience Engagement: Understand the nuances of FNCS and RLCS fanbases in collaboration with the social team to create tailored marketing content that resonates with gamers, influencers, and esports enthusiasts across platforms, including social media, Twitch, YouTube, and other digital channels.
- Content Development: Work with the content team to evolve and innovate content delivery, engaging fans and building communities.
- Brand Development: Work to enhance the visibility and positioning of FNCS and RLCS, ensuring that campaigns are consistent with the brand’s values and objectives while standing out in the competitive esports and wider entertainment landscape.
- Partnerships & Sponsorships: Collaborate closely with the commercial team to maximise exposure and collaborative opportunities. Work on integrated partnership content campaigns and sponsorship activations to drive engagement and revenue.
- Data & Analytics: Work with ticketing partners and agencies to track campaign performance, identify trends, and make data‑driven recommendations to improve marketing strategies and future campaigns.
- Budget Management: Manage your ecosystem PNL, ensuring efficient allocation of resources across campaign activities and measuring the effectiveness of spend.
- Line Management: Manage any junior team members or interns we have join the audience team. Organising their projects, workload, and pastoral support.
- Deputisation: Deputise for Head of Marketing and Social in their absence to cover marketing strategy and delivery across other ecosystems.
In-depth knowledge of Fortnite and Rocket League, with direct experience working on either title. Experience conceiving and delivering international marketing campaigns within esports, entertainment or the wider gaming industry. Strong project management skills, including strategic planning, timelines and budgeting. Client management experience, preferably from esports or gaming industry. Global brand and marketing strategy expertise. Experience working with and integrating creators/ influencers into campaigns.
Competitive salary package
Enhanced parental leave
Pension and Health Insurance
Awesome central office in the centre of London
Team building and social events
Team breakfasts, snacks and sodas
Company trips (2024 we all went to Barcelona and had a BLAST)
Senior Marketing Manager - EPIC employer: BLAST
Contact Detail:
BLAST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - EPIC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the esports and gaming industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to share your love for Fortnite, Rocket League, or any other games relevant to the role. Your enthusiasm can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Familiarise yourself with their past events and marketing strategies. This will help you come up with fresh ideas and demonstrate that you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at BLAST!
We think you need these skills to ace Senior Marketing Manager - EPIC
Some tips for your application 🫡
Show Your Passion for Esports: When you're writing your application, let your love for esports shine through! Mention any relevant experiences or games you’re passionate about, especially Fortnite and Rocket League, as it’ll show us you’re a great fit for the team.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience in marketing campaigns, especially in the gaming or entertainment sectors, and how you can bring that expertise to BLAST.
Be Creative!: We love fresh ideas, so don’t be afraid to showcase your creativity in your application. Whether it’s through unique examples of past campaigns or innovative strategies you’ve developed, let us see how you think outside the box!
Apply Through Our Website: To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your amazing skills and passion for the role right away!
How to prepare for a job interview at BLAST
✨Know Your Games
Make sure you brush up on your knowledge of Fortnite and Rocket League. Being able to discuss the nuances of these games and how they relate to marketing strategies will show that you're not just a marketer, but a passionate gamer who understands the audience.
✨Showcase Your Campaign Success
Prepare to share specific examples of international marketing campaigns you've led in the esports or gaming industry. Highlight your role in the planning, execution, and optimisation phases, and be ready to discuss the results and what you learned from them.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams and external agencies, be prepared to talk about your experience in cross-functional collaboration. Share examples of how you've successfully partnered with others to achieve common goals.
✨Data-Driven Mindset
Demonstrate your ability to use data and analytics to inform your marketing strategies. Be ready to discuss how you've tracked campaign performance in the past and how you've used insights to make data-driven recommendations for future campaigns.
