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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns for epic esports events and engage with global audiences.
- Company: Join a dynamic team at BLAST, redefining live and digital experiences in esports.
- Benefits: Competitive salary, enhanced parental leave, health insurance, and fun team events.
- Why this job: Make an impact in the exciting world of esports while working with top brands.
- Qualifications: Experience in esports marketing, project management, and a passion for gaming.
- Other info: Collaborative environment with opportunities for creativity and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Blast
At BLAST, we’re all about creating extraordinary live and digital experiences — from arena‑packing esports tournaments to unforgettable content that engages fans around the globe. We Make It Bold by challenging the norm and delivering fresh, creative formats that redefine what’s possible in the industry. By building close, collaborative partnerships with world‑leading game publishers and brands to produce truly world‑class results, we Make It Together. And we Make It Happen when bringing energy, precision, and a problem‑solving mindset to everything we do across games like Counter‑Strike, DOTA 2, Rainbow Six Siege, Rocket League, and Fortnite.
If you thrive in a fast‑paced, collaborative environment and share our passion for pushing boundaries, we’d love to hear from you!
The Team
You will be joining a highly talented audience team and will be responsible for delivering global marketing campaigns aimed at increasing attendance to our live events on the Epic ecosystem. Through close cross‑functional collaboration, you will build and adapt the overarching audience strategy across our social channels and BLAST.TV website to increase brand affinity for both BLAST and Epic. You will work with external agencies to plan, conceive and deliver campaign assets including: experiential launch events, trailers, OOH, digital, social and print. We are a focused, close‑knit team with strategic processes and ways of working in place to allow you the freedom to be creative whilst ensuring crucial information is shared across teams to deliver collective goals.
Responsibilities
- Strategic Planning & Execution: Develop and implement innovative marketing strategies that align with the company's goals and objectives. This includes the planning, execution, and optimisation of marketing campaigns for events, sponsorships, partnerships, and team activations.
- Campaign Management: Lead end‑to‑end campaign management from concept to execution. This includes content creation, performance analysis, and optimisation to ensure maximum ROI.
- Publisher Relationship: Build and maintain a positive and trusted relationship with Epic, managing their needs and expectations vs BLAST objectives.
- Audience Engagement: Understand the nuances of FNCS and RLCS fanbases in collaboration with the social team to create tailored marketing content that resonates with gamers, influencers, and esports enthusiasts across platforms, including social media, Twitch, YouTube, and other digital channels.
- Content Development: Work with the content team to evolve and innovate content delivery, engaging fans and building communities.
- Brand Development: Work to enhance the visibility and positioning of FNCS and RLCS, ensuring that campaigns are consistent with the brand’s values and objectives while standing out in the competitive esports and wider entertainment landscape.
- Partnerships & Sponsorships: Collaborate closely with the commercial team to maximise exposure and collaborative opportunities. Work on integrated partnership content campaigns and sponsorship activations to drive engagement and revenue.
- Data & Analytics: Work with ticketing partners and agencies to track campaign performance, identify trends, and make data‑driven recommendations to improve marketing strategies and future campaigns.
- Budget Management: Manage your ecosystem PNL, ensuring efficient allocation of resources across campaign activities and measuring the effectiveness of spend.
- Line Management: Manage any junior team members or interns we have join the audience team. Organising their projects, workload, and pastoral support.
- Deputisation: Deputise for Head of Marketing and Social in their absence to cover marketing strategy and delivery across other ecosystems.
In-depth knowledge of Fortnite and Rocket League, with direct experience working on either title.
Experience conceiving and delivering international marketing campaigns within esports, entertainment or the wider gaming industry.
Strong project management skills, including strategic planning, timelines and budgeting.
Client management experience, preferably from esports or gaming industry.
Global brand and marketing strategy expertise.
Experience working with and integrating creators/ influencers into campaigns.
Competitive salary package
Enhanced parental leave
Pension and Health Insurance
Awesome central office in the centre of London
Team building and social events
Team breakfasts, snacks and sodas
Company trips (2024 we all went to Barcelona and had a BLAST)
Senior Marketing Manager - EPIC in London employer: BLAST
Contact Detail:
BLAST Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - EPIC in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the esports and gaming industry. Attend events, join online forums, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to highlight your love for games like Fortnite and Rocket League. Share your insights on the industry and how you can contribute to their marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Familiarise yourself with their past events and marketing strategies. This will help you come up with creative ideas that align with their goals and show them you're the right fit for the team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team at BLAST!
We think you need these skills to ace Senior Marketing Manager - EPIC in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming and esports shine through! Mention any relevant experiences or events you've been part of, and how they fuel your desire to work with us at BLAST.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight the skills and experiences that align with the Senior Marketing Manager role. We want to see how you can bring your unique flair to our team!
Be Creative: Since we’re all about bold ideas, don’t be afraid to showcase your creativity in your application. Whether it’s through a unique format or an engaging narrative, show us how you think outside the box!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our awesome team!
How to prepare for a job interview at BLAST
✨Know Your Audience
Before the interview, dive deep into understanding the audience that BLAST targets. Familiarise yourself with the nuances of the FNCS and RLCS fanbases. This will help you demonstrate your knowledge of their preferences and how you can tailor marketing strategies to engage them effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of international marketing campaigns you've led in the esports or gaming industry. Highlight your strategic planning, execution, and the results achieved. This will show your potential employer that you have the hands-on experience needed to drive successful campaigns.
✨Emphasise Collaboration Skills
Since the role involves close collaboration with various teams, be ready to share experiences where you've successfully worked cross-functionally. Discuss how you’ve built relationships with external agencies or internal teams to deliver impactful marketing initiatives.
✨Be Data-Driven
BLAST values data-driven decision-making, so come prepared to talk about how you've used analytics to inform your marketing strategies. Share examples of how you've tracked campaign performance and made adjustments based on data insights to maximise ROI.
