At a Glance
- Tasks: Manage and expand our roster of co-streamers and content partners for exciting esports events.
- Company: Join BLAST, a leader in creating extraordinary live and digital gaming experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a passion for pushing boundaries in the gaming industry.
- Why this job: Be at the forefront of the creator economy and influence the future of esports.
- Qualifications: 2+ years in influencer marketing or community management within gaming or esports.
The predicted salary is between 36000 - 60000 £ per year.
At BLAST, we’re all about creating extraordinary live and digital experiences — from arena-packing esports tournaments to unforgettable content that engages fans around the globe. We challenge the norm and deliver fresh, creative formats that redefine what’s possible in the industry. We build close, collaborative partnerships with world-leading game publishers and brands to produce truly world-class results. If you thrive in a fast-paced, collaborative environment and share our passion for pushing boundaries, we’d love to hear from you.
The role will involve internal and external stakeholder management, engaging with our in-house product, PR and wider marketing team, alongside external clients from publishers such as Epic Games.
We are looking for a Creator Manager to act as the bridge between BLAST’s events and the global creator economy. In this role, you will manage and expand our roster of co-streamers and content partners, ensuring they are activated effectively to drive viewership and fandom.
You have a comprehensive understanding and are an active consumer of Twitch, YouTube, and Kick, and how to effectively activate talent on these platforms. You know how to translate creator influence into commercial success, ensuring partnerships drive both ticket sales, live audience growth and ultimately increase exposure of our events.
Responsibilities:- Manage and support our existing roster of co-streamers across our full suite of events, covering titles including Rocket League, CS2, Dota 2, Brawl Stars, and Fortnite.
- Proactively identify and recruit new high-impact creators who can expand our audience reach and align with our premium brand values.
- Lead the management (specifically via Discord) of our creator network. Act as the primary liaison, ensuring all creators have correct assets, schedules, and information they need to be successful.
- Build and maintain strong relationships with talent agents, creator agencies, and external industry stakeholders to secure top-tier talent for our events.
- Collaborate closely with the YouTube Coordinator to identify strategic YouTube creators and assist in the outreach process to bring them into BLAST’s creator network.
- Work with the wider marketing team to integrate creators into broader marketing initiatives, ensuring that influencer campaigns directly support business goals like ticket sales and peak concurrent viewership.
- Track and report on the success of creator campaigns, using key metrics to evaluate performance against viewership and ticket sales targets.
- Design and execute creator campaigns that resonate across diverse regions, tailoring your approach to fit local gaming cultures and language nuances.
- Minimum 2 years in influencer marketing, talent management, or community management within the gaming or esports industry.
- Deep familiarity with livestreaming platforms; an active consumer of Twitch, YouTube, and Kick with an understanding of each platform’s culture and meta.
- Working understanding of esports ecosystems across core titles such as RLCS, Counter‑Strike 2, and Dota 2.
- Strong grasp of how creators operate, what drives influence, how fandoms behave, and how to activate authentically across livestreaming.
- Excellent interpersonal skills with the ability to manage relationships across individual streamers, agencies, and internal stakeholders.
- Existing relationships with mid‑to‑top tier creators in gaming / esports.
- Experience with data tools (e.g., Streams Charts, Esports Charts etc.) to validate creator performance.
- Experience with Influencer Martech tools (Modash, Sprout etc.) to help identify new creators.
Creator Manager in London employer: Blast Aps
At BLAST, we pride ourselves on fostering a dynamic and inclusive work culture that thrives on creativity and collaboration. As a Creator Manager in our London office, you'll have the opportunity to engage with top-tier talent in the gaming industry while enjoying competitive salaries and a supportive environment that encourages professional growth. Join us to be part of a team that not only pushes the boundaries of live and digital experiences but also values your contributions and ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blast Aps and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blast Aps are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blast Aps on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blast Aps. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blast Aps. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blast Aps:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blast Aps’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blast Aps
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blast Aps will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blast Aps, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
