Senior Marketing Manager in Watford

Watford Full-Time No home office possible

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Salary: c. £60,000-£65,000 | B2B | Construction/Professional Services

Were looking for an experienced, commercially minded Senior Marketing Manager to lead and deliver a high-impact marketing strategy at a pivotal stage of growth. Operating in a highly regulated and competitive environment, this role is central to strengthening market position, increasing brand awareness, and driving demand across a portfolio of certification and assurance-style services. This is a senior, hands-on role, ideal for someone who enjoys balancing strategy with execution and thrives in a small, agile team.

The role

As Senior Marketing Manager, You Will

Set the strategy
Develop and own a clear, multi-channel marketing strategy aligned to business growth objectives
Position the organisation as a trusted authority within certification, compliance, and assurance-related markets
Identify growth opportunities across sectors, services, and geographies
Translate commercial goals into measurable marketing plans and KPIs

Lead and grow the function
Lead, mentor, and develop a small in-house marketing team
Set clear priorities, objectives, and development plans
Manage external agencies, freelancers, and suppliers where needed
Build scalable processes and structures to support future growth

Own the brand and communications
Shape and evolve brand positioning, messaging, and value proposition
Ensure consistency across all touchpoints digital, print, events, and customer communications
Oversee content strategy including thought leadership, technical content, case studies, and sector insights
Act as a senior marketing voice internally, influencing stakeholders across the business

Drive demand and digital performance
Deliver integrated campaigns that generate leads and support pipeline growth
Oversee digital channels including website, SEO, paid media, email, and social media
Use data and insight to optimise performance and ROI
Work closely with sales teams to align campaigns and collateral

Bring insight and influence
Monitor market trends, regulatory developments, and competitor activity
Collaborate with technical, commercial, and operational teams to ensure marketing reflects real customer needs
Contribute to wider business strategy at senior leadership level

About you

Youre a confident, commercially astute marketing leader who leads by example and isnt afraid to get stuck in. Youre inquisitive, data-driven, and comfortable operating in a lean, evolving environment where accountability and collaboration matter.

Essential

Skills & experience

Proven experience in a senior marketing leadership role (B2B, professional services, regulated or similar environments)
Strong track record of delivering growth-focused marketing strategies
Experience leading and developing small teams in a hands-on capacity
Solid understanding of digital marketing, lead generation, and brand management
Commercial mindset with the ability to link marketing activity to business outcomes
Excellent communication and stakeholder management skills

Desirable

Experience in certification, compliance, assurance, standards, or adjacent sectors
Experience supporting organisations through periods of growth or transformation
Exposure to multi-sector or international B2B markets

Personal qualities