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- Tasks: Lead CRM campaigns to boost customer engagement and retention through data-driven strategies.
- Company: Join Flooring Superstore, a dynamic company focused on customer relationships.
- Benefits: Competitive salary, key role in marketing, and a supportive team environment.
- Why this job: Shape marketing strategies and make a real impact on customer engagement.
- Qualifications: Experience in CRM campaigns, data segmentation, and marketing automation tools.
- Other info: Diverse and inclusive workplace with opportunities for growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Blair West are supporting Flooring Superstore to find a CRM Manager. This role has been created to strengthen customer engagement and retention through data-led campaigns, while also maximising prospect marketing activity to drive new customer growth.
Reporting directly to the Head of Marketing, this is a key appointment within the marketing function.
The opportunity:
- Lead the development and delivery of CRM and direct marketing campaigns to maximise customer engagement and retention.
- Build and execute targeted campaigns across multiple channels, including email, SMS, and direct mail.
- Segment customer data to create personalised communications and improve campaign effectiveness.
- Manage direct marketing activity to prospect audiences, supporting customer acquisition.
- Oversee reporting and performance metrics to measure campaign impact and effectiveness.
- Collaborate with wider marketing and commercial teams to align messaging and strategies.
- Monitor and optimise campaign performance through testing and analytics.
- Contribute to the continuous improvement of the CRM and marketing processes.
You’ll be the ideal candidate for this position if you have:
- Experience developing and delivering CRM and direct response marketing campaigns.
- Strong working knowledge of data segmentation, customer profiling, and campaign targeting.
- Proficiency with CRM platforms and marketing automation tools.
- Analytical skills with the ability to interpret performance data and apply insights to improve campaigns.
- Commercial awareness and understanding of customer lifecycle management.
- Experience of managing third-party suppliers and creative agencies.
- Knowledge of compliance requirements relating to customer data and GDPR.
- A results-driven mindset with the ability to manage multiple projects at once.
The benefits included with this opportunity:
- Opportunity to play a pivotal role in shaping customer marketing strategy.
- A key position within a growing marketing function, reporting directly to senior leadership.
- Exposure to a broad range of campaigns and marketing activity, spanning both retention and acquisition.
- Collaborative and supportive working environment.
- Competitive salary and package.
Our commitment
Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with us.
Customer Relationship Management Manager employer: Blair West
Contact Detail:
Blair West Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially around customer engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Customer Relationship Management Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience with CRM campaigns, data segmentation, and any tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about customer engagement and how you can contribute to our marketing strategy. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills: Since this role involves interpreting performance data, make sure to mention specific examples where you've used analytics to improve campaign effectiveness. We love seeing how you've made data-driven decisions in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Blair West
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms and marketing automation tools mentioned in the job description. Brush up on your knowledge of data segmentation and customer profiling, as these are crucial for the role. Being able to discuss specific examples of how you've used these tools in past campaigns will really impress.
✨Showcase Your Analytical Skills
Prepare to talk about how you’ve interpreted performance data in previous roles. Bring examples of how your insights led to improved campaign effectiveness. This will demonstrate your analytical mindset and your ability to drive results through data-led decisions.
✨Demonstrate Your Campaign Success
Have a few standout examples of successful CRM and direct marketing campaigns ready to share. Focus on what strategies you implemented, how you targeted audiences, and the results achieved. This will show that you not only understand the theory but have practical experience too.
✨Be Ready to Collaborate
Since this role involves working closely with other teams, be prepared to discuss how you’ve collaborated in the past. Highlight any experiences where you aligned messaging and strategies across departments. This will showcase your teamwork skills and your ability to contribute to a cohesive marketing strategy.
