Head of Product Marketing

Blackwall is an AI-enabled security and web infrastructure company dedicated to safeguarding web ecosystems from automated threats. Deployed across 2.3M+ websites and applications, GateKeeper, the company’s flagship product, is trusted by 100+ service & hosting partners globally to enhance performance, reduce operational costs, and maximize revenue by protecting SMB customers worldwide against emerging threats with simplicity, affordability, and scalability.

This role is responsible for shaping how Blackwall communicates product value across the partner lifecycle, with a clear focus on messaging and materials that support revenue growth and product adoption. Operating at the intersection of Product, Sales, Partner Success, and Marketing Operations, the role ensures that Blackwall’s capabilities are translated into clear, relevant, and commercially effective outputs. Marketing Operations owns event execution as a core channel; this role acts as a key content supplier, defining narratives, topics, and materials that also support those initiatives.

The scope of the role is strictly focused on messaging and materials, from initial partner engagement and sales conversations to post-integration support and expansion, ensuring that the right content exists and is usable at each stage.

• Own, run, and continuously develop the AI-enabled content generation pipeline, from discovery of real-world problems through to final case study and marketing material delivery. This includes working with structured and unstructured inputs (e.g. partner feedback, tickets, external communities), analysing and filtering relevant cases, and transforming them into usable content outputs.
• Maintain and operate the pipeline on a daily basis, ensuring consistent throughput, quality control, and relevance of outputs. The underlying system will be in place; the focus of the role is execution, refinement, and development over time.
• Build and maintain a coherent, structured library of product marketing materials, with case studies as the core unit.
• Use this library to produce partner-facing collateral, sales enablement assets, and supporting content for events and digital channels.
• Define and support content requirements across the partner lifecycle, including early-stage engagement, freemium usage, integration, and expansion.
• Ensure that all content is clear, structured, and directly usable in commercial contexts, including:
• explaining the problem in concrete terms
• linking it to Blackwall’s capabilities
• demonstrating practical and commercial value
• making it easy for partners and sales teams to use in conversations
• Provide clear direction on how content is presented and applied across different contexts (e.g. partner discussions, event materials, website, product touchpoints), ensuring consistency and effectiveness across markets.

This role suits someone who has operated close to revenue in a technical B2B environment, such as hosting, cloud infrastructure, cybersecurity, or developer tooling, with direct exposure to sales or partner teams. Strong ability to interpret technical topics is required. Engineering depth is not expected, but confidence in understanding infrastructure-level problems and translating them into clear, commercially relevant outputs is essential. The ideal profile combines product marketing with elements of solutions thinking. Experience in product marketing, solutions engineering, or technical pre‑sales environments is particularly relevant.

A hands‑on approach to content is essential. The role requires writing, editing, structuring, and refining materials directly, often starting from unstructured inputs. Experience working with structured content systems or workflows (including AI‑supported processes) is highly relevant, with the ability to operate and improve an existing pipeline rather than build from scratch. Strong judgment on content quality and usefulness, particularly in distinguishing between generic messaging and content that directly supports commercial conversations. Structured and systems‑oriented mindset, with the ability to maintain and evolve a scalable content framework. Comfortable operating in an environment with evolving priorities and limited predefined structure.

• Experience is primarily in brand, communications, or top-of-funnel demand generation roles.
• The approach to marketing relies heavily on campaigns, agencies, or large team structures.
• There is limited exposure to technical products or infrastructure environments.

• Consistent output of high-quality, usable case studies and product marketing materials from the content pipeline.
• Adoption and active usage of materials by Sales, Partner Success, and Marketing Operations teams.
• Improvement in conversion across partner discussions where these materials are applied.
• Contribution to expansion and upsell opportunities supported by targeted content.
• Efficiency and speed in moving from identified problem to final, usable material.

We are striving to create a diverse and inclusive environment. We encourage all applicants to apply for our roles. We value and actively seek diverse talent!