At a Glance
- Tasks: Lead creative marketing and content strategies for a trendy clothing brand.
- Company: Fast-growing contemporary clothing brand based in Shoreditch, London.
- Benefits: Competitive salary, staff discounts, and opportunities for career progression.
- Other info: Join a dynamic team and make your mark in the fashion industry.
- Why this job: Shape the brand's identity and engage with a vibrant community.
- Qualifications: Experience in brand marketing, social media, and strong visual skills.
The predicted salary is between 30000 - 40000 £ per year.
Location: Shoreditch, London
Salary: Dependent on experience
About Us
We are a fast-growing contemporary clothing brand based in Shoreditch, London. We're looking for a highly creative and commercially minded Brand & Content Manager to take ownership of our marketing and content output. This is a hands-on role for someone passionate about the brand, who understands social media, and can turn ideas into campaigns, content and real-world brand experiences. You will shape how the brand is seen, talked about and experienced.
The Role
You will own the planning, creation and execution of our marketing and content activities across social, influencer, events and campaigns. This is a broad role combining brand marketing, content creation, shoot production and community building.
Responsibilities
- Brand & Marketing
- Own and manage the brand marketing calendar
- Plan and execute product launches and campaigns
- Develop and implement social media strategies across Instagram, TikTok and emerging platforms
- Monitor performance and identify opportunities for growth
- Support email marketing and customer communications
- Ensure all brand touchpoints remain consistent and aligned with our vision
- Influencer & Community
- Manage influencer gifting and seeding programmes
- Build relationships with creators, tastemakers and brand partners
- Identify partnership and collaboration opportunities
- Coordinate product send-outs and track campaign performance
- Grow and engage our community both online and offline
- Content Creation
- Create engaging photo and video content for social channels
- Photograph products, campaigns, events and behind-the-scenes moments
- Film and edit short-form content for Instagram Reels, TikTok and paid social
- Maintain a consistent visual identity across all channels
- Stay on top of content trends and platform best practices
- Campaign & Shoot Production
- Plan and produce seasonal campaigns, lookbooks and launches
- Coordinate locations, models, stylists, hair and makeup artists, and freelance creatives
- Create shot lists and content plans
- Manage shoot logistics and timelines
- Ensure assets are delivered on time and to a high standard
- Events
- Plan and execute brand events, pop-ups, community activations and launch events
- Manage event logistics, suppliers and guest lists
- Capture content during events and maximise post-event reach
About You
- Experience in brand marketing, content, social media or a similar role
- Experience working within fashion, lifestyle, streetwear or consumer brands
- Strong photography and videography skills
- Proficient in Adobe Creative Suite, CapCut or similar editing tools
- Deep understanding of Instagram, TikTok and creator culture
- Highly organised with strong project management skills
- Able to work independently and move quickly in a fast-paced environment
- Creative thinker with strong visual taste and attention to detail
- Passionate about fashion, culture and storytelling
Bonus Points
- Experience producing fashion campaigns and shoots
- Existing network of influencers, creators and freelancers
- Paid social advertising experience
- Graphic design skills
- Experience managing external agencies and creative partners
What We Offer
- Competitive salary
- Opportunity to play a key role in a rapidly growing fashion brand
- Creative ownership
- Staff discount and product allowance
- Opportunities for progression as the business grows
To apply, please send your CV, portfolio and examples of campaigns or content you have personally planned and executed.
Blacksmith Store: Brand & Content Manager in London employer: Blacksmith Store
At Blacksmith Store, we pride ourselves on being a dynamic and innovative employer located in the vibrant heart of Shoreditch, London. Our work culture fosters creativity and collaboration, offering employees the chance to take ownership of their projects while enjoying competitive salaries and generous staff discounts. As a rapidly growing fashion brand, we provide ample opportunities for professional growth and development, making it an exciting place for those passionate about fashion and storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Blacksmith Store: Brand & Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blacksmith Store and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blacksmith Store are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blacksmith Store on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blacksmith Store. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Blacksmith Store: Brand & Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blacksmith Store. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blacksmith Store:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blacksmith Store’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blacksmith Store
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blacksmith Store will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blacksmith Store, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
