At a Glance
- Tasks: Shape the market presence of a decentralised exchange and craft compelling messaging.
- Company: Join Improbable, a leader in AI and Web3 innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with significant ownership in a fast-paced environment.
- Why this job: Be at the forefront of blockchain technology and influence the future of trading.
- Qualifications: Experience in product marketing, especially in Web3 or trading products.
The predicted salary is between 56250 - 68750 £ per year.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world. This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them. You’ll work closely with Product and the Head of Marketing to shape positioning, growth and how the product is talked about in the market.
What you’ll be doing
- You’ll shape the positioning, launches and market story that help the product stand out.
- Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders.
- Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time.
- Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement.
- Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways.
- Turn market intelligence into positioning, product recommendations and growth tactics.
- Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics.
What we’re looking for
- Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products.
- Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work.
- A track record of leading product launches end to end, with measurable results.
- Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels.
- Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms.
- Highly analytical, comfortable defining and tracking growth, retention and adoption metrics.
- Comfortable operating hands-on in a fast-moving environment with significant ownership.
Web3 Product Marketing Manager, DEX employer: Blackshark
Thermoteknix Systems Ltd is an exceptional employer located in Waterbeach, UK, offering a dynamic work environment where innovation thrives. Employees benefit from involvement in cutting-edge projects in thermal imaging and night vision, alongside opportunities for professional growth through training and mentorship. With a commitment to quality and a collaborative culture, Thermoteknix provides a rewarding experience for those looking to make a significant impact in the engineering field.
StudySmarter Expert Advice🤫
We think this is how you could land Web3 Product Marketing Manager, DEX
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackshark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackshark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackshark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackshark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Web3 Product Marketing Manager, DEX
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackshark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackshark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackshark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackshark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackshark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackshark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
