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For Companies At a Glance
- Tasks: Drive growth for Aladdin's private markets tech through marketing strategies and client engagement.
- Company: Join BlackRock, a leading global investment management firm transforming financial technology.
- Benefits: Enjoy flexible time off, education reimbursement, and comprehensive health resources.
- Why this job: Be part of a dynamic team shaping the future of private markets with innovative solutions.
- Qualifications: 3+ years in product marketing or management, strong communication skills, and a creative mindset required.
- Other info: Experience with SQL and data management tools is a plus.
The predicted salary is between 43200 - 72000 £ per year.
BlackRock Inc. is a preeminent global firm, providing investment management, risk management and advisory services to institutional and individual investors around the world. Aladdin® is the investment management platform that provides asset managers, asset owners and asset servicers sophisticated risk analytics with comprehensive portfolio management, trading and operations tools on a single platform to power informed decision-making, effective risk management, efficient trading and operational scale across both public and private markets. Aladdin is currently a $1bn technology business with a rapidly growing private markets technology offering that transforms, scales and elevates how private markets investments are managed alongside public markets investments.
The Aladdin Product Marketing team is passionate about driving awareness, engagement, and adoption for Aladdin’s capabilities across the community, including prospects and existing clients. As a Product Marketing Associate and key member of the Aladdin Private Markets team, you will be responsible for partnering with product, sales, marketing, and client teams to drive growth of the private markets technology business by developing and implementing go-to-market strategies, defining product messaging and narratives, and crafting the product vision. You will also connect directly with users to understand their business problems and help deliver solutions.
Key Responsibilities:
- Develop positioning and messaging: Define and develop tailored product messaging and positioning for Aladdin’s private markets platform, handling the narratives for one or more client segments (e.g. Asset Managers, Asset Owners, and Asset Servicers).
- Enable sales and client-facing teams: Develop sales enablement collateral (messaging guides, pitch decks, FAQs) and educate internal teams around our private markets solutions to drive growth of the business.
- Drive product adoption: Increase awareness, interest, and usage of Aladdin's private markets capabilities through marketing campaigns and content to ensure that clients continue to gain significant value from our platform.
- Engage the client community: Elevate the client experience by coordinating community events (virtual and in-person) and using digital marketing platforms to foster a community and improve brand reputation.
- Run product launches: Complete go-to-market strategies by partnering with product leads to define the addressable market, refine the value proposition and narratives, and by partnering with revenue marketing and corporate comms teams to craft the public launch plan.
- Be the voice-of-the-customer: Establish relationships with users and bring market and client feedback to product teams to influence product roadmaps and longer-term product strategy.
Crucial skills / experience:
- 3+ years of relevant product marketing, product management or project management experience with a focus on financial technologies.
- Proven understanding of or curiosity about the private markets sector.
- Strong verbal and written communication skills to articulate value proposition and convey sophisticated product concepts clearly.
- Creative attitude to build engaging marketing materials and effective pitch decks.
- Effective presentation skills to engage directly with clients and enable internal teams on the product offering.
- Ability to work cross-functionally, influence behaviour at various levels in the organization, and form positive relationships with key collaborators.
- Self-starter and critical thinker who can proactively identify and communicate opportunities and resolve issues.
- Quick and independent learner with ambitious drive to make processes better.
- Experience with query languages (SQL) and data management software such as Snowflake and PowerBI is a plus.
Our benefits:
To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Contact Detail:
BlackRock Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Aladdin Private Markets, Product Marketing, Associate
✨Tip Number 1
Familiarise yourself with Aladdin's private markets technology. Understanding the platform's features and benefits will allow you to speak confidently about its value proposition during interviews.
✨Tip Number 2
Network with professionals in the financial technology sector, especially those who have experience with private markets. Engaging with industry experts can provide insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on trends in private markets and investment management. Being knowledgeable about current events and innovations will demonstrate your passion and commitment to the field.
✨Tip Number 4
Prepare to discuss how you would approach developing go-to-market strategies for Aladdin’s private markets offerings. Having a clear plan will showcase your strategic thinking and understanding of the role.
We think you need these skills to ace Aladdin Private Markets, Product Marketing, Associate
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Associate position at BlackRock. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the private markets sector. Use specific examples from your past experience that showcase your product marketing skills and how they can benefit BlackRock.
Highlight Relevant Experience: In your CV, focus on your 3+ years of relevant experience in product marketing or management, especially within financial technologies. Be sure to include any specific achievements or projects that relate to the key responsibilities outlined in the job description.
Showcase Communication Skills: Since strong verbal and written communication skills are crucial for this role, ensure that your application is well-written and free of errors. Consider including examples of how you've effectively communicated complex concepts in previous roles, whether through presentations or marketing materials.
How to prepare for a job interview at BlackRock
✨Understand the Product
Make sure you have a solid grasp of Aladdin's private markets platform and its capabilities. Familiarise yourself with the key features, benefits, and how it compares to competitors. This will help you articulate your understanding during the interview.
✨Showcase Your Communication Skills
As a Product Marketing Associate, strong verbal and written communication skills are crucial. Prepare to demonstrate your ability to convey complex concepts clearly. You might be asked to present a product pitch or explain a marketing strategy, so practice articulating your thoughts succinctly.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience in cross-functional collaboration and how you've successfully influenced others in previous roles. Share specific examples that showcase your ability to build relationships and drive results.
✨Prepare for Client Engagement Scenarios
Since engaging with clients is a key responsibility, think about how you would approach understanding their needs and delivering solutions. Prepare examples of past experiences where you’ve successfully engaged clients or gathered feedback to influence product development.
