At a Glance
- Tasks: Develop and implement engaging marketing strategies for Blackpool's highways.
- Company: Join the friendly team at Blackpool Council, making a difference in your community.
- Benefits: Competitive salary, ongoing training, and diverse experiences.
- Other info: Support available for local residents aged 16-24 to improve application quality.
- Why this job: Be part of a dynamic team and enhance your marketing skills while serving the community.
- Qualifications: Digital marketing expertise and strong client management skills required.
The predicted salary is between 35412 - 35412 £ per year.
Contract: Permanent
Hours: 37 per week
Salary: NJC Grade F SCP 19-24 £32,061 - £35,412 per annum
Closing Date: Friday 4th September 2026 at 23:59
Blackpool Council looks after 542km of roads across town. Our highways are a vital lifeline for the council's corporate priorities - maximising growth opportunities and creating stronger communities.
As a marketing officer, you will be responsible for developing and implementing a communication and engagement plan for highways in Blackpool. We’re looking for a dynamic marketing officer with a can-do attitude to join our busy and friendly team. With a vast landscape of more than 150 different services, no day is ever the same.
It will be your job to implement a communications strategy to support the highways team, working collaboratively with project partners and key stakeholders to ensure that residents are aware of the planned works.
We are looking for a multi-skilled officer with excellent digital marketing and client management skills, as well as expertise across the traditional marketing communications.
In return, we will offer you a competitive salary, a supportive team and structure, ongoing training and wide-ranging experiences you’d be hard pushed to get elsewhere.
If you're driven, proactive and ready for a new challenge we'd love to hear from you.
Marketing Officer employer: Blackpool Council
Join our dedicated Public Health Team in the vibrant seaside town of Blackpool, where you'll have the opportunity to make a meaningful impact on the lives of adults at risk from drugs, alcohol, and mental health issues. We pride ourselves on offering a supportive work culture with flexible working arrangements, generous annual leave, and a commitment to your professional development through protected CPD time and diverse training packages. If you're looking for a rewarding career that allows you to collaborate with various stakeholders and drive positive change, this is the perfect place for you.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackpool Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackpool Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackpool Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackpool Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackpool Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackpool Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackpool Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackpool Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackpool Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackpool Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
