At a Glance
- Tasks: Create and execute engaging marketing plans for highways projects.
- Company: Join Blackpool Council, a forward-thinking local authority.
- Benefits: Enjoy a competitive salary and a balanced 37-hour work week.
- Other info: Collaborate with over 150 services in a dynamic environment.
- Why this job: Make a difference in your community while honing your marketing skills.
- Qualifications: Experience in digital marketing and strong communication abilities.
The predicted salary is between 31500 - 38500 £ per year.
Blackpool Council is seeking a dynamic Marketing Officer to develop and implement a communications and engagement plan for highways.
You will drive marketing activities and ensure residents are informed about planned works, collaborating with partners and stakeholders across 150+ services.
The role emphasizes digital marketing and traditional communications skills, with a 37-hour week and a competitive NJC Grade F SCP salary.
A proactive, multi-skilled approach is valued.
#J-18808-Ljbffr
Highways Marketing & Engagement Officer employer: Blackpool Council
Join our dedicated Public Health Team in the vibrant seaside town of Blackpool, where you'll have the opportunity to make a meaningful impact on the lives of adults at risk from drugs, alcohol, and mental health issues. We pride ourselves on offering a supportive work culture with flexible working arrangements, generous annual leave, and a commitment to your professional development through protected CPD time and diverse training packages. If you're looking for a rewarding career that allows you to collaborate with various stakeholders and drive positive change, this is the perfect place for you.
StudySmarter Expert Advice🤫
We think this is how you could land Highways Marketing & Engagement Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackpool Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackpool Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackpool Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackpool Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Highways Marketing & Engagement Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackpool Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackpool Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackpool Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackpool Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackpool Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackpool Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
