At a Glance
- Tasks: Create and share engaging content across social media platforms to connect with students.
- Company: Join a vibrant college community focused on innovation and student engagement.
- Benefits: Enjoy 30 days annual leave, a government pension scheme, and a supportive work environment.
- Other info: Opportunity for professional growth in a dynamic and inclusive workplace.
- Why this job: Be the voice of B&FC and inspire others through creative social media campaigns.
- Qualifications: Passion for social media, creativity, and strong communication skills.
The predicted salary is between 24000 - 28000 £ per year.
Overview
Post: Social Media Executive
Responsible to: Head of Marketing
Rewards package: Grade 3, Access to Government Pension Scheme and 30 Days Annual Leave
Principal Duties
- To create and distribute compelling content across B&FC’s social platforms.
- Actively engage students, colleagues and other stakeholders to aid content creation.
- Develop and utilise graphic design skills and branding awareness to produce content and graphics across print and digital platforms.
- Produce inspiring and engaging videos and images bringing B&FC to life.
- Develop and run social campaigns aligned to student recruitment calendar.
- Carry out content writing and editing for social media that are effective at prompting readers to take action.
- Schedule content for release at optimal times using dedicated software.
- Work alongside marketing and curriculum colleagues to make sure that social content is optimised for best performance.
- Work with our contact centre ensuring that customer service issues on social platforms are engaged with and responded to in a timely manner.
- Analyse and report on social media content.
- Carry out general positive engagement with commenters on B&FC’s social channels including Twitter, Facebook, LinkedIn, Instagram, YouTube and TikTok.
- Monitor and report on direct competitor activity.
- Liaise and keep an up to date record of social contacts across B&FC to create a unified, official tone of voice and social presence.
- Provide B&FC colleagues with best practice, relevant contacts and information – as well as aiding new B&FC companies on board.
- Create new sub pages for department/curriculum areas and delivering social media training.
- Assist HR team to ensure access to social platforms is revoked upon their resignation.
- Remain abreast of changes to all pertinent social media applications.
- Publish content across TV screens in line with content requests.
Standard Responsibilities for all positions in B&FC
- To fully adhere to B&FC policies and procedures at all times.
- To display the B&FC values at all times and positively promote them.
- To take responsibility for the promotion of the health, safety, wellbeing and mental wealth of self and others.
- To actively support B&FC commitments on safeguarding and promoting the welfare of children, young people and vulnerable adults.
- To pursue the achievement and integration of equality, diversity and inclusion, through widening participation in all B&FC activities.
- To actively support, and appropriately engage with the ‘One College’ ethos to promote positive student behaviour across B&FC.
- To be proactive in identifying and pursuing opportunities that are appropriate to maintaining your own professional development, and to positively engage in the B&FC performance review scheme and all relevant training.
- To maintain the confidentiality and security of information and data at all times.
- Undertake any other tasks and responsibilities appropriate to the level of this post.
This job description is current at the date shown and may be amended after consultation and agreement between management and the post holder.
Social Media Executive employer: Blackpool and The Fylde College
B&FC is an exceptional employer that fosters a vibrant work culture, encouraging creativity and collaboration among its team members. With access to a comprehensive rewards package, including a Government Pension Scheme and generous annual leave, employees are supported in their professional growth and well-being. Located in a dynamic educational environment, the role of Social Media Executive offers unique opportunities to engage with students and colleagues while making a meaningful impact through innovative content creation.
Contact Details:
Blackpool and The Fylde College Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Start by showcasing your skills on platforms like Instagram or TikTok. Create engaging content that reflects your personality and creativity, and don’t forget to tag us at StudySmarter when you do!
✨Tip Number 2
Networking is key! Connect with current employees on LinkedIn and engage with their posts. This not only shows your interest but also helps you get insider info about the company culture and what they’re looking for in a Social Media Executive.
✨Tip Number 3
Prepare for the interview by researching B&FC’s social media presence. Think of creative ideas you could bring to the table and be ready to discuss how you can enhance their engagement with students and stakeholders.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the time to connect directly with us.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Creative Side:As a Social Media Executive, creativity is key! Make sure your application showcases your ability to create engaging content. Use examples of past work or projects that highlight your graphic design skills and content creation prowess.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific duties mentioned in the job description. Highlight your experience with social media platforms and any campaigns you've run that align with student engagement.
Be Authentic:We love authenticity! Let your personality shine through in your writing. Use a tone that reflects how you would engage with our audience on social media. This will help us see how you might fit into our team culture.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of applications and ensures you’re considered for the role. Don’t miss out!
How to prepare for a job interview at Blackpool and The Fylde College
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for student engagement. This will show your potential employer that you’re not just a user, but someone who knows how to create impactful content tailored to each platform.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your graphic design skills and content creation abilities. Bring examples of videos, images, or campaigns you've worked on. This will give the interviewers a tangible sense of your style and creativity, which is crucial for a Social Media Executive role.
✨Engagement is Key
Be ready to discuss strategies for engaging with students and stakeholders. Think about how you would respond to comments or customer service issues on social platforms. Demonstrating your proactive approach to engagement will show that you understand the importance of building a community online.
✨Stay Updated on Trends
Research current trends in social media and be prepared to discuss them during your interview. Mention any recent changes to platforms or successful campaigns from competitors. This will illustrate your passion for the field and your commitment to staying ahead of the curve.
