At a Glance
- Tasks: Lead strategic marketing initiatives and mentor a high-performing team across EMEA.
- Company: Join BlackLine, a leading cloud software provider revolutionising finance and accounting since 2001.
- Benefits: Enjoy a culture of innovation, professional development, and flexible work arrangements.
- Why this job: Make an impact in a dynamic environment while collaborating with diverse teams and cutting-edge technology.
- Qualifications: 20+ years in B2B SaaS marketing with strong leadership and analytical skills required.
- Other info: Embrace a culture that values diversity, creativity, and continuous learning.
The predicted salary is between 72000 - 108000 £ per year.
Get to Know Us: It's fun to work in a company where people truly believe in what they're doing! At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications. Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Make Your Mark: The Senior Director of Marketing is a strategic executive leader responsible for overseeing and implementing strategic marketing initiatives in specific geographic regions or territories. This role requires an experienced B2B marketing leader with extensive experience in developing and executing successful marketing campaigns and the ability to influence global go-to market strategies. The primary responsibility of the Senior Director of Marketing is to work directly with the CRO, Senior Vice President of Sales, and global Marketing disciplines to translate business goals into integrated marketing plans that deliver pipeline, accelerate sales velocity, and support regional revenue growth. This role will coach and mentor staff to execute agreed plans and support individual sales teams across client and net new business. The role serves as a B2B strategist, creative contributor, and project manager, ensuring consistent and high-quality marketing pipeline-building activities. The ideal candidate will be detail-oriented, tech-savvy, a good writer, and enjoy data analysis. You will lead and develop a high-performing EMEA marketing operations organization and serve as a key member of the global marketing leadership team. You will not be afraid of hard work and will enjoy making those around you successful.
You’ll Get To:
- Strategy development and implementation of a comprehensive marketing plan that aligns with the overall business objectives and drives revenue growth in the assigned territories.
- Lead a team of marketing managers and/or specialists.
- Provide guidance, support and mentorship to ensure the team’s success.
- Collaborate with cross-functional teams, including sales, product marketing, solutions marketing and corporate marketing, to execute global integrated marketing campaigns that effectively target key accounts in the territories.
- Cultivate strong relationships with key stakeholders, including regional sales teams, channel partners, and industry influencers, to drive collaboration and ensure marketing efforts are aligned with sales goals.
- Develop and manage regional marketing budget including events, field marketing, and customer marketing, ensuring optimal allocation of resources to achieve maximum return on investment.
- Define key performance indicators (KPIs) for events, field and customer marketing activities, track and analyze campaign performance, and provide regular reports and insights to senior leadership.
- Collaborate with other regional marketing leaders and contribute to the development and sharing of best practices, marketing tools, and processes to enhance overall marketing effectiveness.
Managerial Responsibility: Lead, mentor, and develop a multi-disciplinary marketing team across events, field marketing, and customer marketing. Cultivate a high-performance culture focused on accountability, innovation, and collaboration.
What You’ll Bring:
- Years of Experience in Related Field: 20+ years
- Education: Related degree
- Technical/Specialized Knowledge, Skills, and Abilities: 15+ years of experience in B2B SaaS marketing, including 5+ years in regional leadership roles.
- Proven success in leading marketing teams across multiple countries in EMEA.
- Deep understanding of pipeline contribution models, account-based marketing, and intent-based strategies.
- Executive presence and experience influencing C-level stakeholders.
- Strong operational and analytical skills; able to define and measure marketing impact.
- Demonstrated ability to build and lead high-performing teams.
- Excellent communication and storytelling capabilities, both written and verbal.
- Experience with tools such as Salesforce, Marketo, 6Sense, Tableau, and event/engagement platforms.
We’re Even More Excited If You Have:
- Experience training and managing people.
- Experience in content writing and trade show management.
- Experience using Tableau, Marketo, On24, Cvent, 6Sense, Salesforce, Wrike, Outreach, Sales Navigator, LinkedIn, Social Advocacy, and Direct Mail platforms.
Thrive at BlackLine Because You Are Joining:
- A technology-based company with a sense of adventure and a vision for the future.
- A culture that is kind, open, and accepting.
- A culture where BlackLiner's continued growth and learning is empowered.
BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself have shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Senior Director Marketing, EMEA employer: BlackLine
Contact Detail:
BlackLine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director Marketing, EMEA
✨Tip Number 1
Familiarise yourself with BlackLine's products and services. Understanding how their cloud software automates the financial close process will help you articulate your vision for marketing strategies that align with their goals.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your experience in leading B2B marketing teams across multiple countries. Highlight specific campaigns you've executed that contributed to pipeline growth, as this aligns directly with the role's responsibilities.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've measured marketing impact in previous roles. Be prepared to share examples of KPIs you've defined and how they influenced business decisions.
We think you need these skills to ace Senior Director Marketing, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing and leadership roles. Use specific examples that demonstrate your success in developing and executing marketing campaigns, as well as your ability to influence global strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with BlackLine's vision and values, and provide insights into how you can contribute to their marketing initiatives in the EMEA region.
Showcase Analytical Skills: Since the role requires strong operational and analytical skills, include examples of how you've defined and measured marketing impact in previous positions. Mention any tools you've used, such as Salesforce or Tableau, to support your claims.
Highlight Leadership Experience: Emphasise your experience in leading and mentoring teams. Provide specific instances where you've cultivated a high-performance culture and how you've supported your team in achieving their goals, as this is crucial for the Senior Director position.
How to prepare for a job interview at BlackLine
✨Showcase Your Strategic Vision
As a Senior Director of Marketing, you'll need to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare examples of past campaigns you've led, focusing on how they aligned with business objectives and drove revenue growth.
✨Highlight Your Leadership Skills
This role involves leading a multi-disciplinary team, so be ready to discuss your experience in mentoring and developing talent. Share specific instances where you cultivated a high-performance culture and how you supported your team's success.
✨Demonstrate Analytical Acumen
Given the emphasis on data analysis and measuring marketing impact, come prepared with insights from your previous roles. Discuss how you've defined KPIs, tracked campaign performance, and used data to inform decision-making.
✨Foster Collaboration
Collaboration with cross-functional teams is key in this position. Be ready to talk about how you've successfully worked with sales, product marketing, and other departments to execute integrated marketing campaigns that target key accounts.