Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise app marketing campaigns on META, Tiktok, and Google to drive user growth.
- Company: Join Blacklane, a global leader in premium chauffeur services operating in over 50 countries.
- Benefits: Enjoy fair pay, stock options, free online courses, and complimentary rides every quarter.
- Why this job: Be part of a dynamic team focused on innovation, collaboration, and making a social impact.
- Qualifications: 1-3 years in performance marketing with experience in app campaigns and strong analytical skills.
- Other info: Contribute to a culture of inclusivity and continuous learning while shaping the future of mobility.
The predicted salary is between 30000 - 42000 £ per year.
As a Junior Performance Marketing Manager / App at Blacklane, you’ll play a pivotal role to support driving new customer growth across META, Tiktok & Google UAC, ensuring that our digital marketing strategies align with our business growth targets and performance KPIs. We’re looking for a driven, analytical and commercially minded Performance Marketing expert to take ownership of day-to-day optimisations and innovation to achieve our New Customer and CAC targets.
YOUR CHALLENGE:
- Global and Local Campaign Management: Support with the operational optimisation and management of our app campaigns across META, Tiktok and Google App Campaigns to drive new user growth and achieve our CAC targets.
- Performance Marketing Reporting: Develop, automate and deliver reports / presentations to key stakeholders across the business.
- Performance Media Planning: Support with the development and execution of innovative paid media strategies to achieve our ambitious targets.
- Creative excellence: Analyse the performance of our creatives based on CPI, CAC and Scroll Stop % to understand which creative concepts and messages best resonate with our audience, and create briefs / creative requests based on these insights.
- Collaboration: Work efficiently with the local marketing, brand, creative, and retention teams to ensure ad creatives are on brand and optimized, and support full-funnel campaigns. Additionally, collaborate with the Senior Performance Marketing Managers to discuss campaign performance and brainstorm new testing ideas.
ABOUT YOU:
- Campaign Management: 1-3 years of experience managing performance marketing App campaigns to meet CAC and growth targets in META and Google UAC (experience in Tiktok is a plus, experience working with monthly ad spend over 5 figures is a big plus).
- Marketing Metrics & KPIs: Experience working with challenging marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Appsflyer.
- Innovation: Highly proactive in seeking new acquisition opportunities and improving performance. Resilient and creative in finding innovative solutions to technical hurdles.
- Data Literacy: Ability to turn data into actionable insights for business use.
- Strategic Thinking: A strategic thinker with a growth mindset and a deep understanding of business impact.
- Team Collaboration: Experience collaborating across various teams such as Product and BI/Analytics.
- Communication Skills: Excellent communication and presentation skills in English; ability to effectively communicate performance, strategy, and priorities.
About Blacklane
Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritising reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.
Our Company Culture
Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care, inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.
- LGBTQIA+ Network: Advocating for inclusivity and championing allyship.
- Bookclub: Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
- Blacklane Cares Leave: Spend up to eight paid hours annually volunteering for causes meaningful to you. We welcome—and actively support—employees to create or join the communities that are important to them.
Why join us in a Blacklane on the fast lane?
- Fair Pay & Shared Success: We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
- Blacklane Mystery Rides: As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
- Learning & Development at Blacklane: We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development.
- Your Health, No Compromise: We prioritize both your mental and physical well-being because a healthy team creates a thriving culture.
- Social responsibility: We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
- Share your ideas with Blacklane’s C-Level: Our approachable C-Level team values your insights.
We place great value on equal opportunities. Therefore, we welcome everyone to apply!
Junior Performance Marketing Manager - App London employer: Blacklane
Contact Detail:
Blacklane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Performance Marketing Manager - App London
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially on platforms like META, TikTok, and Google UAC. Understanding the nuances of these platforms will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Network with professionals already working in performance marketing roles, particularly those who have experience with app campaigns. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on key performance metrics and tools like SKAN and Appsflyer. Being able to discuss how you've used these metrics in past experiences will demonstrate your data literacy and strategic thinking.
✨Tip Number 4
Prepare to showcase your collaborative skills by thinking of examples where you've worked across teams. Highlighting your ability to communicate effectively with different departments will resonate well with the team-oriented culture at Blacklane.
We think you need these skills to ace Junior Performance Marketing Manager - App London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with app campaigns on platforms like META and Google UAC. Use specific metrics to demonstrate your success in achieving CAC and growth targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with Blacklane's mission. Mention any innovative strategies you've implemented in past roles and how they contributed to business growth.
Showcase Data Literacy: Emphasise your ability to turn data into actionable insights. Provide examples of how you've used marketing metrics and KPIs to inform decisions and improve campaign performance in previous positions.
Highlight Team Collaboration: Discuss your experience working collaboratively across teams, such as marketing, product, and analytics. Share specific instances where your teamwork led to successful campaign outcomes or innovative solutions.
How to prepare for a job interview at Blacklane
✨Know Your Metrics
Familiarise yourself with key performance metrics like CAC, CPI, and SKAN. Be prepared to discuss how you've used these metrics in past roles to drive campaign success.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've worked on. Highlight how you analysed creative performance and made data-driven decisions to optimise results.
✨Demonstrate Collaboration Skills
Be ready to talk about your experience working with cross-functional teams. Share specific instances where collaboration led to successful campaign outcomes.
✨Prepare for Strategic Discussions
Think about how you would approach performance media planning. Be prepared to discuss your strategic thinking process and how it aligns with business growth targets.
