At a Glance
- Tasks: Create and execute exciting brand activation campaigns in travel retail.
- Company: Join a dynamic team focused on innovative retail experiences.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Fast-paced role with hands-on experience in live events and multi-site campaigns.
- Why this job: Bring your ideas to life and enhance customer journeys with engaging activations.
- Qualifications: 2-4 years in brand activation or experiential marketing, strong organisational skills.
The predicted salary is between 35000 - 45000 € per year.
We are looking for a highly organised and proactive Brand Experience & Activation Manager to support the development and delivery of engaging retail activation campaigns within the travel retail environment. This role sits at the centre of campaign delivery, partnering closely with the Creative Solutions Director and wider team to turn ideas into high-quality, real-world experiences. You will balance creative thinking with strong operational and project management skills, ensuring activations are delivered seamlessly across multiple locations. This is a hands-on role for someone who enjoys making things happen—bringing concepts to life through excellent coordination, attention to detail, and a passion for delivering standout brand experiences.
Brand Activation & Campaign Development
- Develop and execute innovative brand activation campaigns tailored to travel retail and domestic retail environments.
- Create engaging concepts that capture passenger attention and enhance the overall customer journey.
- Align campaigns with key seasonal moments and commercial opportunities (e.g. summer travel, major sporting events, new flight launches).
Key Responsibilities
Campaign Development & Support
- Support the ideation and development of engaging retail activation concepts.
- Translate campaign ideas into clear, actionable plans.
- Write and manage creative briefs for internal design teams.
- Align activations with key commercial and seasonal opportunities.
Campaign Delivery & Project Management
- Coordinate end-to-end delivery of retail activation campaigns.
- Manage timelines, schedules, and internal workflows.
- Ensure campaigns are delivered on time and to a high standard.
- Support multi-site rollouts across travel retail environments.
Experiential & Activation Execution
- Support the planning and delivery of live activations, including sampling, pop-ups, and in-store experiences.
- Source and coordinate experiential elements such as performers, artists, and brand ambassadors.
- Assist with staffing coordination and on-site execution where required.
- Liaise with production suppliers and external partners.
- Support the delivery of production briefs and ensure accurate execution.
- Coordinate materials, logistics, and installation requirements.
Client & Stakeholder Support
- Support day-to-day communication with clients and retail partners.
- Help ensure campaigns meet client expectations and objectives.
- Collaborate with internal teams and external stakeholders to ensure smooth delivery.
- Assist with budget tracking and cost management.
- Support supplier onboarding and system setup (e.g. talent, vendors).
Reporting & Evaluation
- Support the creation of post-campaign reports and performance summaries.
- Assist in gathering insights and data to measure campaign success.
Key Skills and Experience
- 2–4 years’ experience in brand activation, experiential marketing, or retail marketing.
- Strong organisational and project management skills.
- Experience supporting multi-site campaigns or live activations.
- Ability to manage multiple tasks in a fast-paced environment.
- Strong communication and stakeholder coordination skills.
- Commercial awareness and attention to detail.
- Experience within travel retail or airport environments.
- Exposure to live events, staffing, or experiential activations.
- Familiarity with production processes and supplier management.
Brand Activation and Experience Manager in London employer: Blackjack Promotions
Join a dynamic team that thrives on creativity and collaboration, where your role as a Brand Activation and Experience Manager will be pivotal in shaping unforgettable retail experiences in the travel sector. Our company fosters a vibrant work culture that values innovation and teamwork, offering ample opportunities for professional growth and development. With a focus on delivering standout brand activations, you'll enjoy the unique advantage of working in a fast-paced environment that celebrates both individual contributions and collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation and Experience Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or attend interviews, bring examples of your past campaigns or projects. This will help you stand out and demonstrate your hands-on experience in brand activation.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly, share your passion for their brand, and express how you can contribute to their team. We love seeing enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making a difference in brand experiences.
We think you need these skills to ace Brand Activation and Experience Manager in London
Some tips for your application 🫡
Show Your Passion for Brand Activation:When writing your application, let your enthusiasm for brand activation shine through! Share specific examples of campaigns you've worked on and how you brought concepts to life. We want to see your creativity and passion for delivering standout experiences.
Be Organised and Detail-Oriented:Since this role requires strong organisational skills, make sure your application reflects that. Use clear headings, bullet points, and a tidy layout. Highlight your project management experience and how you’ve successfully coordinated multiple tasks in fast-paced environments.
Tailor Your Application to Us:Don’t just send a generic application! Take the time to tailor your CV and cover letter to our job description. Mention specific skills and experiences that align with what we’re looking for, especially in travel retail and experiential marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Blackjack Promotions
✨Know Your Campaigns
Before the interview, dive deep into recent brand activation campaigns in the travel retail space. Familiarise yourself with what worked and what didn’t. This will not only show your passion for the role but also give you a solid foundation to discuss how you can contribute to future campaigns.
✨Showcase Your Project Management Skills
Be ready to share specific examples of how you've successfully managed multiple projects simultaneously. Use the STAR method (Situation, Task, Action, Result) to structure your answers, highlighting your organisational skills and ability to deliver on time.
✨Engage with Creative Concepts
Think of innovative ideas that could enhance customer experiences in travel retail. Bring these concepts to the table during your interview. This demonstrates your creative thinking and shows that you're proactive about contributing to the team’s success.
✨Communicate Effectively
Strong communication is key in this role. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you’ve collaborated with clients and stakeholders in the past, ensuring everyone is aligned and satisfied with the outcomes.
