At a Glance
- Tasks: Lead B2B marketing strategy and drive demand generation across EMEA.
- Company: Join Blackhawk Network, a leader in branded payments with global reach.
- Benefits: Enjoy 25 days leave, private medical insurance, and flexible working options.
- Other info: Be part of a diverse team committed to innovation and continuous learning.
- Why this job: Shape the future of payments while leading a high-performing marketing team.
- Qualifications: Proven B2B marketing experience and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About Blackhawk Network: At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike. Learn more at BHN.com
Overview:
- Contract Type: Permanent
- Workplace: Hybrid – 2 days in office per week
- Hours: 35 hours per week
- Reports to: Senior Marketing Director
This is a newly created, senior leadership role at the heart of BHN's commercial transformation. You will sit within the EMEA senior marketing leadership team, reporting to the Senior Marketing Director, and will work in close partnership with the full range of cross functional stakeholders both in EMEA and Globally. This role represents a significant opportunity for an ambitious, analytically driven marketing leader who combines strategic thinking with hands on leadership, strong analytical skills and relentless focus on ROI to shape how BHN goes to market at a pivotal point in its growth.
Responsibilities:
- Strategy and Leadership
- Define and own the B2B marketing strategy for EMEA, aligned to the commercial priorities and targets
- Lead the transition from a divisionally structured marketing team to a single, integrated B2B function, driving clarity of purpose, focus and accountability
- Act as the senior marketing voice for B2B across EMEA, representing the function in commercial and leadership forums
- Partner closely with Sales, Product, and Leadership teams to align go-to-market strategies
- Demand Generation & Pipeline
- Own end-to-end demand generation for B2B across EMEA, with clear accountability for marketing attributable revenue performance and full funnel conversion metrics
- Develop and execute multi-channel demand generation programmes that generate measurable results across BHN's key B2B propositions, including One4all Rewards and the broader BHN proposition
- Drive a performance-first culture within the team, with rigorous KPI setting, tracking and optimisation across all programmes
- Messaging
- Lead the development of compelling, insight-driven messaging and positioning for BHN's B2B propositions across EMEA
- Ensure messaging is differentiated, commercially relevant, and consistently applied across all channels and markets
- Work closely with global marketing and product marketing and local stakeholders to translate product capability into market-ready narratives & sales enablement support that resonate with B2B buyers
- Data, Analytics & Performance
- Own the B2B marketing performance framework for EMEA, including KPIs, dashboards and reporting cadences
- Use data and insight to inform strategy, prioritise investment and demonstrate the commercial impact of marketing activity
- Champion a test-and-learn approach across campaigns and channels, embedding continuous improvement into the team's ways of working
- Work closely with global teams to ensure accurate attribution and reporting
- Budget & Resource Management
- Own and optimise the B2B marketing budget to maximise ROI; ensuring efficient and effective allocation of resource against commercial priorities
- Provide regular budget reporting and forecasting to the Senior Marketing Director and commercial leadership
- People Leadership
- Lead, develop and inspire a high performing team
- Set clear OKRs, provide ongoing coaching and development, and build a team culture of performance, collaboration and accountability
- Support the broader EMEA marketing leadership team in building a unified, motivated function
Qualifications:
- Significant B2B marketing leadership experience, ideally within financial services, fintech, payments or a related sector
- Proven track record of building and executing demand generation programmes that have delivered measurable pipeline and revenue impact
- Experience leading and developing senior marketing teams across multiple markets
- Demonstrable experience owning and managing substantial marketing budgets
- Ability to translate complex offerings into clear, compelling B2B narratives
- Experience working in a matrixed, fast-paced organization, ideally through a period of change or transformation
- Highly analytical with a strong command of marketing data, attribution models and performance reporting
- Strategic thinker who can translate business objectives into clear marketing plans
- Strong commercial acumen and ability to engage credibly with senior sales and business leadership
- Excellent communicator and influencer, able to operate effectively at all levels of the organization
- Organized and rigorous in approach to planning, budgeting and prioritisation
- Comfortable with ambiguity and able to lead a team through change
- We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results.
Benefits:
- Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
- Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
- Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond card.
- Flexibility & Engagement: Office group activities and support for physical and mental health.
- Recognition: Participate in Flyers, our leading recognition program with financial rewards.
- Hybrid: Typically 2 days per week in the office. We’re open to flexible working arrangements and will consider reasonable adjustments in line with individual needs.
Candidate Journey at BHN:
- Stage 1: Shortlisting of suitable candidates
- Stage 2: Screening Call
- Stage 3: Interview(s) with Hiring Manager(s)
- Stage 4: Feedback/Hired
Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!
Blackhawk Network is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process.
Marketing Director, B2B employer: Blackhawk Network
At Blackhawk Network, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong emphasis on employee growth, we offer comprehensive benefits including generous annual leave, private medical insurance, and a commitment to work-life balance through hybrid working arrangements. Join us in a pivotal role where your strategic vision will directly impact our commercial transformation across EMEA, all while being part of a forward-thinking team that embraces innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director, B2B
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people know you’re on the hunt for a Marketing Director role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching BHN inside out. Understand their products, values, and recent news. This will not only help you answer questions but also show your genuine interest in the company and its mission.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with BHN’s goals. Highlight your analytical skills and past successes in demand generation – this is what they want to hear!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role and the company.
We think you need these skills to ace Marketing Director, B2B
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your B2B marketing experience and any leadership roles you've held. We want to see how your skills align with our needs at Blackhawk Network!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in demand generation and team leadership that demonstrate your strategic thinking.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention your experience with data-driven marketing. We love candidates who can use insights to drive performance and ROI, so give us the details!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Blackhawk Network!
How to prepare for a job interview at Blackhawk Network
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to demand generation and ROI. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Craft Your B2B Narrative
Prepare to articulate a compelling narrative around BHN's B2B propositions. Think about how you can translate complex offerings into clear, engaging messages that resonate with potential clients. Practice this messaging to ensure it flows naturally during the interview.
✨Showcase Leadership Skills
This role requires strong people leadership. Be prepared to share examples of how you've developed high-performing teams and fostered a culture of accountability. Highlight specific OKRs you've set and how you supported your team in achieving them.
✨Align with Company Values
Familiarise yourself with BHN's mission and values. During the interview, connect your experience and vision for the role with their goals. Show that you're not just a fit for the position but also for the company culture.
