At a Glance
- Tasks: Lead B2B marketing strategy and drive demand generation across EMEA.
- Company: Join Blackhawk Network, a leader in branded payments with global reach.
- Benefits: Enjoy 25 days leave, private medical insurance, and flexible working options.
- Other info: Be part of a diverse team committed to innovation and continuous learning.
- Why this job: Shape the future of payments while leading a high-performing marketing team.
- Qualifications: Proven B2B marketing experience and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About Blackhawk Network: At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike. Learn more at BHN.com
Overview:
- Contract Type: Permanent
- Workplace: Hybrid – 2 days in office per week
- Hours: 35 hours per week
- Reports to: Senior Marketing Director
This is a newly created, senior leadership role at the heart of BHN's commercial transformation. You will sit within the EMEA senior marketing leadership team, reporting to the Senior Marketing Director, and will work in close partnership with the full range of cross functional stakeholders both in EMEA and Globally. This role represents a significant opportunity for an ambitious, analytically driven marketing leader who combines strategic thinking with hands on leadership, strong analytical skills and relentless focus on ROI to shape how BHN goes to market at a pivotal point in its growth.
Responsibilities:
- Strategy and Leadership
- Define and own the B2B marketing strategy for EMEA, aligned to the commercial priorities and targets
- Lead the transition from a divisionally structured marketing team to a single, integrated B2B function, driving clarity of purpose, focus and accountability
- Act as the senior marketing voice for B2B across EMEA, representing the function in commercial and leadership forums
- Partner closely with Sales, Product, and Leadership teams to align go-to-market strategies
- Demand Generation & Pipeline
- Own end-to-end demand generation for B2B across EMEA, with clear accountability for marketing attributable revenue performance and full funnel conversion metrics
- Develop and execute multi-channel demand generation programmes that generate measurable results across BHN's key B2B propositions, including One4all Rewards and the broader BHN proposition
- Drive a performance-first culture within the team, with rigorous KPI setting, tracking and optimisation across all programmes
- Messaging
- Lead the development of compelling, insight-driven messaging and positioning for BHN's B2B propositions across EMEA
- Ensure messaging is differentiated, commercially relevant, and consistently applied across all channels and markets
- Work closely with global marketing and product marketing and local stakeholders to translate product capability into market-ready narratives & sales enablement support that resonate with B2B buyers
- Data, Analytics & Performance
- Own the B2B marketing performance framework for EMEA, including KPIs, dashboards and reporting cadences
- Use data and insight to inform strategy, prioritise investment and demonstrate the commercial impact of marketing activity
- Champion a test-and-learn approach across campaigns and channels, embedding continuous improvement into the team's ways of working
- Work closely with global teams to ensure accurate attribution and reporting
- Budget & Resource Management
- Own and optimise the B2B marketing budget to maximise ROI; ensuring efficient and effective allocation of resource against commercial priorities
- Provide regular budget reporting and forecasting to the Senior Marketing Director and commercial leadership
- People Leadership
- Lead, develop and inspire a high performing team
- Set clear OKRs, provide ongoing coaching and development, and build a team culture of performance, collaboration and accountability
- Support the broader EMEA marketing leadership team in building a unified, motivated function
Qualifications:
- Significant B2B marketing leadership experience, ideally within financial services, fintech, payments or a related sector
- Proven track record of building and executing demand generation programmes that have delivered measurable pipeline and revenue impact
- Experience leading and developing senior marketing teams across multiple markets
- Demonstrable experience owning and managing substantial marketing budgets
- Ability to translate complex offerings into clear, compelling B2B narratives
- Experience working in a matrixed, fast-paced organization, ideally through a period of change or transformation
- Highly analytical with a strong command of marketing data, attribution models and performance reporting
- Strategic thinker who can translate business objectives into clear marketing plans
- Strong commercial acumen and ability to engage credibly with senior sales and business leadership
- Excellent communicator and influencer, able to operate effectively at all levels of the organization
- Organized and rigorous in approach to planning, budgeting and prioritisation
- Comfortable with ambiguity and able to lead a team through change
- We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results.
Benefits:
- Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
- Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
- Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond card.
- Flexibility & Engagement: Office group activities and support for physical and mental health.
- Recognition: Participate in Flyers, our leading recognition program with financial rewards.
- Hybrid: Typically 2 days per week in the office. We’re open to flexible working arrangements and will consider reasonable adjustments in line with individual needs.
Candidate Journey at BHN:
- Stage 1: Shortlisting of suitable candidates
- Stage 2: Screening Call
- Stage 3: Interview(s) with Hiring Manager(s)
- Stage 4: Feedback/Hired
Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!
Blackhawk Network is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process.
Marketing Director, B2B employer: Blackhawk Network
At Blackhawk Network, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong emphasis on employee growth, we offer comprehensive benefits including generous annual leave, private medical insurance, and a commitment to work-life balance through hybrid working arrangements. Join us in a pivotal role where your strategic vision will directly impact our commercial transformation across EMEA, all while being part of a forward-thinking team that embraces innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director, B2B
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackhawk Network and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackhawk Network are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackhawk Network on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackhawk Network. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director, B2B
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackhawk Network. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackhawk Network:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackhawk Network’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackhawk Network
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackhawk Network will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackhawk Network, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
