Strategic Marketing Manager

Strategic Marketing Manager

Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive strategic marketing excellence and support major partners with innovative campaigns.
  • Company: Join Blackhawk Network, a leader in branded payments across 28 countries.
  • Benefits: Enjoy 25 days leave, private medical insurance, and hybrid working options.
  • Why this job: Make a real impact in a collaborative environment while shaping the future of marketing.
  • Qualifications: Experience in strategic marketing and strong analytical skills required.
  • Other info: Embrace continuous learning and AI integration for meaningful results.

The predicted salary is between 36000 - 60000 ÂŁ per year.

About Blackhawk Network

At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike. Learn more at BHN.com.

Overview

  • Contract: Permanent
  • Workplace: Hybrid – 2 days in office per week in Hemel Hempstead
  • Office Hours: 35
  • Reports to: Senior Manager, Strategic Relationships

Blackhawk Network is looking for a Strategic Marketing Manager to join our EMEA team within the wider Strategic Partnerships organisation. You will drive strategic marketing excellence across the region. This is a unique hybrid role combining EMEA‑level marketing strategy with hands‑on advisory support for one of our largest partners. This is a highly collaborative, relationship‑focused position working closely with internal partner teams.

Responsibilities

  • EMEA Strategic Marketing (50%)
    • Identifying and driving new marketing revenue streams
    • Standardising, improving and embedding marketing processes across EMEA
    • Developing consistent, robust return‑on‑investment (ROI) methodologies for all markets
    • Partnering closely with the Strategic Partnerships team to elevate our marketing impact
  • Distribution Partner Support (50%)
    • Producing detailed ROI analysis to assess the effectiveness of promotions and activity
    • Advising on which marketing initiatives to invest in, based on performance data and best‑practice activity across similar partners
    • Supporting our largest major UK Supermarket Distribution Partner with creative campaign ideas and “out of the box” thinking for Channel Partners
    • Advising on rate cards, including costs, creative expectations, and commercial considerations

Qualifications

  • Experience as a Strategic Marketing Manager, National Account Manager or Key Account Manager
  • Ideally, direct experience managing large supermarkets as a customer
  • Strong background in retail marketing, ideally from publishing, entertainment, gaming or the drinks industry
  • Ability to analyse marketing performance and turn data into actionable insights
  • A relationship‑driven mindset with the confidence to influence and advise internal teams
  • Commercial acumen and a passion for improving process, structure, and ROI

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits

  • Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
  • Health & Well‑being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
  • Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
  • Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
  • Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey At BHN

  • Stage 1: Shortlisting of suitable candidates
  • Stage 2: Screening Call
  • Stage 3: Interview(s) with Hiring Manager(s)
  • Stage 4: Feedback/Hired

Join us and be part of a company that’s shaping the future of branded payments. Apply today and take the next step in your career!

Strategic Marketing Manager employer: Blackhawk Network (BHN) Europe

At Blackhawk Network, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our hybrid working model allows for a balanced work-life experience, complemented by generous benefits such as 25 days of annual leave, private medical insurance, and a strong focus on employee well-being. With ample opportunities for professional growth and a commitment to embracing emerging technologies, we empower our employees to make a meaningful impact in the evolving landscape of branded payments.
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Contact Detail:

Blackhawk Network (BHN) Europe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Strategic Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to current employees at Blackhawk Network on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.

✨Tip Number 2

Prepare for the interview by researching BHN’s recent projects and partnerships. Show us you’re genuinely interested and ready to contribute to our strategic marketing goals.

✨Tip Number 3

Practice your pitch! Be ready to discuss how your experience aligns with the role of Strategic Marketing Manager. We want to hear how you can drive marketing excellence across EMEA.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.

We think you need these skills to ace Strategic Marketing Manager

Strategic Marketing
Marketing Revenue Generation
ROI Methodologies
Data Analysis
Retail Marketing
Relationship Management
Commercial Acumen
Creative Campaign Development
Advisory Skills
Process Improvement
AI Tools Implementation
Adaptability
Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Strategic Marketing Manager role. Highlight your experience in retail marketing and any relevant achievements that align with the job description. We want to see how your skills can drive marketing excellence at Blackhawk Network!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hybrid role. Share specific examples of how you've influenced marketing strategies and improved ROI in previous positions. Let us know what makes you tick!

Showcase Your Analytical Skills: Since this role involves analysing marketing performance, be sure to mention any tools or methodologies you've used to assess effectiveness. We love candidates who can turn data into actionable insights, so don’t hold back on your analytical prowess!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Blackhawk Network family!

How to prepare for a job interview at Blackhawk Network (BHN) Europe

✨Know Your Stuff

Before the interview, dive deep into Blackhawk Network's products and services. Understand their role in the branded payments landscape and be ready to discuss how your experience aligns with their goals, especially in retail marketing.

✨Showcase Your Analytical Skills

Be prepared to talk about how you've used data to drive marketing decisions in the past. Bring examples of ROI analyses you've conducted and how they influenced your strategies. This will demonstrate your ability to turn insights into actionable plans.

✨Emphasise Collaboration

Since this role is highly collaborative, share experiences where you've successfully worked with cross-functional teams. Highlight your relationship-building skills and how you've influenced internal stakeholders to achieve marketing objectives.

✨Bring Creative Ideas

Think outside the box! Prepare a few innovative campaign ideas that could work for Blackhawk Network's major supermarket partners. This shows your proactive approach and willingness to contribute creatively from day one.

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