At a Glance
- Tasks: Lead B2B marketing strategy and drive revenue growth across EMEA.
- Company: Join Blackhawk Network, a leader in branded payments with global reach.
- Benefits: Enjoy 25 days leave, private medical insurance, and flexible working options.
- Other info: Be part of a diverse team committed to continuous learning and AI integration.
- Why this job: Shape the future of marketing in a dynamic, innovative environment.
- Qualifications: Proven B2B marketing leadership experience and strong analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
About Blackhawk Network At Blackhawk Network (BHN), we're shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike. Learn more at BHN.com.
Overview
- Contract Type: Permanent
- Workplace: Hybrid – 2 days in office per week
- Hours: 35 hours per week
- Reports to: Senior Marketing Director
This is a newly created, senior leadership role at the heart of BHN's commercial transformation. As Marketing Director, B2B for EMEA, you will own the entirety of B2B marketing across the newly consolidated organization — building and leading a high-performing team, driving a unified go-to-market strategy to scale, driving measurable revenue growth, strengthening market positioning, and building a best-in-class B2B marketing engine powered by data, insight, and execution excellence across the region.
You will sit within the EMEA senior marketing leadership team, reporting to the Senior Marketing Director, and will work in close partnership with the full range of cross functional stakeholders both in EMEA and Globally. This role represents a significant opportunity for an ambitious, analytically driven marketing leader who combines strategic thinking with hands on leadership, strong analytical skills and relentless focus on ROI to shape how BHN goes to market at a pivotal point in its growth.
Responsibilities
- Strategy and Leadership
- Define and own the B2B marketing strategy for EMEA, aligned to the commercial priorities and targets
- Lead the transition from a divisionally structured marketing team to a single, integrated B2B function, driving clarity of purpose, focus and accountability
- Act as the senior marketing voice for B2B across EMEA, representing the function in commercial and leadership forums
- Partner closely with Sales, Product, and Leadership teams to align go-to-market strategies
- Demand Generation & Pipeline
- Own end-to-end demand generation for B2B across EMEA, with clear accountability for marketing attributable revenue performance and full funnel conversion metrics
- Develop and execute multi-channel demand generation programmes that generate measurable results across BHN's key B2B propositions, including One4all Rewards and the broader BHN proposition
- Drive a performance-first culture within the team, with rigorous KPI setting, tracking and optimisation across all programmes
- Messaging
- Lead the development of compelling, insight-driven messaging and positioning for BHN's B2B propositions across EMEA
- Ensure messaging is differentiated, commercially relevant, and consistently applied across all channels and markets
- Work closely with global marketing and product marketing and local stakeholders to translate product capability into market-ready narratives & sales enablement support that resonate with B2B buyers
- Data, Analytics & Performance
- Own the B2B marketing performance framework for EMEA, including KPIs, dashboards and reporting cadences
- Use data and insight to inform strategy, prioritise investment and demonstrate the commercial impact of marketing activity
- Champion a test-and-learn approach across campaigns and channels, embedding continuous improvement into the team's ways of working
- Work closely with global teams to ensure accurate attribution and reporting
- Budget & Resource Management
- Own and optimise the B2B marketing budget to maximise ROI; ensuring efficient and effective allocation of resource against commercial priorities
- Provide regular budget reporting and forecasting to the Senior Marketing Director and commercial leadership
- People Leadership
- Lead, develop and inspire a high performing team
- Set clear OKRs, provide ongoing coaching and development, and build a team culture of performance, collaboration and accountability
- Support the broader EMEA marketing leadership team in building a unified, motivated function
Qualifications
- Significant B2B marketing leadership experience, ideally within financial services, fintech, payments or a related sector
- Proven track record of building and executing demand generation programmes that have delivered measurable pipeline and revenue impact
- Experience leading and developing senior marketing teams across multiple markets
- Demonstrable experience owning and managing substantial marketing budgets
- Ability to translate complex offerings into clear, compelling B2B narratives
- Experience working in a matrixed, fast-paced organization, ideally through a period of change or transformation
- Highly analytical with a strong command of marketing data, attribution models and performance reporting
- Strategic thinker who can translate business objectives into clear marketing plans
- Strong commercial acumen and ability to engage credibly with senior sales and business leadership
- Excellent communicator and influencer, able to operate effectively at all levels of the organization
- Organized and rigorous in approach to planning, budgeting and prioritisation
- Comfortable with ambiguity and able to lead a team through change
We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.
Benefits
- Work-Life Balance: 25 days annual leave, birthday time off, and volunteering leave.
- Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
- Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond card.
- Flexibility & Engagement: Office group activities and support for physical and mental health.
- Recognition: Participate in Flyers, our leading recognition program with financial rewards.
- Hybrid: Typically 2 days per week in the office. We're open to flexible working arrangements and will consider reasonable adjustments in line with individual needs.
Candidate Journey
- Stage 1: Shortlisting of suitable candidates
- Stage 2: Screening Call
- Stage 3: Interview(s) with Hiring Manager(s)
- Stage 4: Feedback/Hired
Blackhawk Network is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process.
Marketing Director, B2B in Hemel Hempstead employer: Blackhawk Network (BHN) Europe
At Blackhawk Network, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. With a strong focus on employee well-being, we offer generous benefits such as 25 days of annual leave, private medical insurance, and opportunities for professional growth within a collaborative environment. Our hybrid working model allows for flexibility, ensuring that our team members can thrive both personally and professionally while contributing to our mission of transforming branded payments across EMEA.
Contact Details:
Blackhawk Network (BHN) Europe Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director, B2B in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your responses. Focus on articulating your achievements and how they align with the role you're applying for.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position and the company.
We think you need these skills to ace Marketing Director, B2B in Hemel Hempstead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your B2B marketing experience and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in demand generation and team leadership.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Talk about how you've used data to drive marketing strategies and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Blackhawk Network (BHN) Europe
✨Know Your B2B Marketing Inside Out
Before the interview, dive deep into Blackhawk Network's B2B marketing strategies and recent campaigns. Familiarise yourself with their products like One4all Rewards and understand how they position themselves in the market. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to lead a high-performing team. Prepare examples of how you've successfully built and managed teams in the past. Highlight your approach to setting OKRs and fostering a culture of performance and collaboration, as this is crucial for the role.
✨Be Data-Driven
Blackhawk Network values analytical skills, so come prepared to discuss how you've used data to drive marketing decisions. Bring specific examples of how you've measured campaign success and optimised strategies based on performance metrics. This will demonstrate your ability to own the B2B marketing performance framework.
✨Prepare for Cross-Functional Collaboration
This role requires close partnership with Sales, Product, and Leadership teams. Think of instances where you've successfully collaborated across departments to achieve common goals. Be ready to discuss how you can align go-to-market strategies and drive measurable revenue growth together.
