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- Tasks: Lead product marketing strategy and create compelling messaging for our financial services.
- Company: Join Blackfinch, a forward-thinking investment management firm with a focus on innovation.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make an impact in the financial sector by shaping product narratives and driving success.
- Qualifications: 5+ years in financial services and proven product marketing experience required.
- Other info: Dynamic team environment that values diversity and encourages collaboration.
The predicted salary is between 42000 - 84000 ÂŁ per year.
The Product Marketing Lead is responsible for creating the messaging for the Blackfinch propositions to the target audience, to grow the AUM of Blackfinch Group. They will work closely with the investment teams to ensure that product marketing is responding to market conditions, competitors, regulators and customers. They will provide key input to the product development process and own the product marketing assets to ensure they remain compliant and effective in growing our business.
They are responsible for overseeing product marketing strategy, messaging, and go-to-market (GTM) plans, bridging Product, Sales, and Marketing teams to drive product adoption and success by defining positioning, managing launches, creating sales enablement, and acting as the voice of the customer, requiring strong leadership, communication, and market analysis skills.
Key Responsibilities- Strategy & Positioning: Develop core product messaging, value propositions, and market positioning.
- Go-to-Market (GTM): Lead launch plans, campaigns, and coordinate cross-functional teams (Sales, Product, Marketing).
- Market Expertise: Conduct market research, competitive analysis, and understand customer needs (voice of the customer).
- Content & Enablement: Create marketing collateral, sales tools, and ensure consistent brand narrative.
- Lifecycle Management: Oversee the entire product lifecycle, from pre-launch planning to post-launch growth.
Maintain a high understanding of the investment markets and ensure that the marketing assets reflect the changing market narrative, remaining relevant and effective. In times of absence, you will be required to deputise for the head of marketing.
Skills & Experience- Minimum 5 years’ experience in Investment Management, tax efficient investing and/or asset management.
- Minimum 5 years’ experience creating product marketing content in different formats, for example webinars, brochures, emails, factsheets, sales aids, client planning scenarios.
- Deep understanding of financial services product marketing and regulatory frameworks.
- Proven track record of generating and maintaining product marketing assets that have effective results.
- Leadership: Influence, mentor, and manage teams and stakeholders.
- Communication: Excellent written and verbal skills to craft narratives and collaborate.
- Technical Acumen: Understanding of product, buyers' journey, and data-driven decision making.
- Be comfortable working in a busy team, where multiple projects and priorities are running concurrently.
- Be a fantastic communicator, managing stakeholder expectations and keeping everyone up to speed on progress, challenges or opportunities.
- Be able to engage the wider team on ideation and innovation.
- Work collaboratively in a matrix structure, encouraging the giving and receiving of constructive feedback for a constant “adapt and evolve in order to thrive” work ethic.
- Minimum 5 years’ experience in Financial Services.
- Degree level qualification, or equivalent, in product marketing.
Location: Gloucestershire / Hybrid. Salary up to ÂŁ70K. Application deadline: Wednesday, February 11, 2026.
Product Marketing Lead in London employer: Blackfinch Group
Contact Detail:
Blackfinch Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market positioning and be ready to discuss how your skills can help them grow their AUM. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience in product marketing and how it aligns with their needs. Highlight your leadership and communication skills, as they’re key for this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your messaging to resonate with the target audience for the Product Marketing Lead role. Show us that you get the Blackfinch propositions and how they fit into the market.
Showcase Your Experience: We want to see your journey! Highlight your relevant experience in investment management and product marketing. Use specific examples of how you've created impactful marketing content and led successful campaigns. This is your chance to shine!
Be Clear and Concise: When crafting your application, clarity is key. Avoid jargon and keep your language straightforward. We appreciate well-structured applications that get straight to the point while still showcasing your personality and passion for the role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Blackfinch Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Blackfinch's products and their unique selling points. Familiarise yourself with the current market conditions and competitors. This will help you articulate how you can contribute to the product marketing strategy effectively.
✨Showcase Your Market Analysis Skills
Be prepared to discuss your experience with market research and competitive analysis. Bring examples of how you've used data to inform product positioning and messaging in the past. This will demonstrate your ability to respond to market needs and customer insights.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with Sales, Product, and Marketing teams. Share specific examples of successful campaigns or launches where you coordinated efforts across different departments. This shows that you can bridge gaps and drive product adoption effectively.
✨Prepare for Leadership Questions
As a Product Marketing Lead, you'll need strong leadership skills. Be ready to discuss how you've influenced and mentored teams in previous roles. Think of instances where you've managed stakeholder expectations and navigated challenges, as this will showcase your ability to lead in a busy environment.
