Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and optimise engaging content while supporting SEO initiatives to boost online visibility.
- Company: Join Blackcircles.com, a leading online tyre retailer backed by Michelin.
- Benefits: Enjoy competitive salary, bonuses, health support, and flexible working arrangements.
- Why this job: Make a real impact on digital strategy and see your work drive traffic and sales.
- Qualifications: 1-3 years in SEO and content creation with strong writing skills.
- Other info: Collaborative environment with guaranteed self-development time for personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Location: Edinburgh – Hybrid (Tuesday & Wednesdays in the office)
Contract: Full-time
Company: Blackcircles.com
About Blackcircles.com:
Blackcircles.com is a leading online tyre retailer and automotive service platform, proudly part of the Michelin Group. We combine the scale and stability of a global enterprise with the innovation and agility of a digital‑first business, helping customers find tyres and book fitting appointments easily online.
With over 2,300 partner garages across the UK, our network makes it convenient for drivers to get their tyres fitted close to home, and our service has earned an Excellent Trustpilot rating of approximately 4.6 out of 5 from over 185,000 reviews, reflecting strong commitment to our customers.
Our mission is to make tyre and car services simple, transparent, and accessible for all customers across the UK backed by trusted brands, expert guidance, and industry‑leading digital experiences.
The Role:
We’re looking for a Junior to Mid-level SEO & Content Executive to join our Marketing team in Edinburgh. This role is content-led, with around 70% focused on creating, updating, and optimising website content, including weekly news articles, product descriptions, and Help Centre content.
You’ll also support SEO initiatives, including weekly technical health checks, on-page optimisation, and monitoring performance across search engines and AI-driven platforms. This role is ideal for someone who is curious, data-driven, and proactive, and who thrives on seeing the tangible impact of their work on traffic, clicks, and sales.
You will collaborate closely with the wider Marketing team, IT and development teams, commercial teams, and external PR agencies, helping to shape content opportunities and support the overall digital strategy. While we can teach SEO techniques, we’re looking for someone who brings the right attitude, creativity, and a willingness to learn.
Key Responsibilities:
- Create and publish weekly news articles to keep the website fresh and up to date
- Update existing website content, ensuring accuracy, relevance, and SEO optimisation
- Identify content gaps and opportunities, proposing new topics and pages to support SEO and user engagement
- Ensure all content adheres to brand tone, style, and E-E-A-T principles
- Collaborate with Marketing, PR agency, and Commercial teams to align content with campaigns and promotions
- Use AI and optimisation tools (e.g., ChatGPT, Gemini) to support content creation, editing, and performance improvement
SEO & PR (Supporting Focus):
- Implement weekly technical SEO health check fixes
- Identify and fix broken links, duplicate content, missing meta tags, and crawl errors
- Optimise on-page SEO across new and existing content
- Track competitor performance and identify opportunities for content or SEO improvement
- Analyse performance metrics in Google Analytics, Google Search Console, and other SEO tools to recommend actionable improvements
- Support link-building and outreach initiatives, including monitoring backlinks
Collaboration & Stakeholders:
- Work closely with the wider Marketing team on overall strategic approach
- Collaborate with IT and development teams on technical SEO improvements
- Partner with Commercial teams to align content and SEO with business goals
- Work with PR agency to coordinate content, campaigns, and brand messaging
Tools & Platforms:
You’ll regularly work with: Google Analytics (GA4), Search Console & AdWords, Authoritas, Screaming Frog, AI tools (e.g. ChatGPT and similar), Custom CMS, WordPress or similar.
About You:
- 1–3 years’ experience in SEO and Content (Ideally content focused)
- Strong grasp of SEO fundamentals and how content drives results
- Excellent writing skills, able to adapt tone and style to different audiences
- Confident working with SEO and analytics tools to guide decisions
- Understands E-E-A-T principles and how to apply them to content strategy
- Data-driven, able to interpret metrics and turn insights into actionable improvements
- Familiar with AIO (AI Overview), AI Mode and UCP (Unified Content Platform)
- Curious, proactive, and always eager to learn
- Positive, collaborative, and committed to delivering quality work
- Bonus points if you have experience in digital PR but not needed
Why Join Us:
- Competitive salary with up to 12% annual bonus based on company performance
- Life assurance – coverage up to 5× annual salary
- Health & wellbeing support, including free counselling and mental health services
- Perks & discounts – Perkbox membership, 1 free set of tyres per year, cycle-to-work scheme and more
- Flexible working arrangements to support your work-life balance
- Guaranteed self-development time each week to focus on training and personal growth
- Opportunity to work for a leading e-commerce business within a global brand
To Apply:
Please submit your CV and a covering letter outlining your relevant experience and why you are the ideal candidate for this role to recruitment@blackcircles.com.
SEO & Content Executive employer: Blackcircles.com
Contact Detail:
Blackcircles.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Content Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and SEO work. This is your chance to shine and demonstrate how you can make a tangible impact on traffic and sales.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how your creativity and data-driven mindset can contribute to their mission of making tyre services simple and accessible.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Blackcircles.com team and contributing to our success.
We think you need these skills to ace SEO & Content Executive
Some tips for your application 🫡
Show Off Your Writing Skills: Since this role is all about content, make sure your CV and cover letter showcase your writing prowess. Use clear, engaging language that reflects the tone we’re looking for at Blackcircles.com.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to highlight your SEO and content experience. Mention specific projects or achievements that align with what we do, especially in the automotive sector.
Be Data-Driven: We love numbers! If you’ve got experience with analytics tools, mention how you’ve used data to drive content decisions. Show us how your work has positively impacted traffic or engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blackcircles.com
✨Know Your SEO Basics
Before the interview, brush up on your SEO fundamentals. Understand how content drives results and be ready to discuss your experience with tools like Google Analytics and Search Console. This will show that you’re not just a creative thinker but also data-driven.
✨Showcase Your Writing Skills
Prepare a portfolio of your writing samples that demonstrate your ability to adapt tone and style for different audiences. Be ready to discuss how you ensure content adheres to brand guidelines and E-E-A-T principles, as this is crucial for the role.
✨Be Ready to Discuss Collaboration
Since the role involves working closely with various teams, think of examples where you've successfully collaborated in the past. Highlight how you’ve partnered with marketing, IT, or PR teams to achieve common goals, as teamwork is key at Blackcircles.com.
✨Demonstrate Your Curiosity
Express your eagerness to learn and grow in the field of SEO and content creation. Share any recent trends or tools you’ve explored, like AI-driven platforms, and how you plan to apply them in your work. This will show that you’re proactive and committed to self-development.
