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- Tasks: Create and optimise engaging content while supporting SEO initiatives to boost online visibility.
- Company: Join Blackcircles.com, a leading online tyre retailer backed by Michelin.
- Benefits: Enjoy competitive salary, bonuses, health support, and flexible working arrangements.
- Why this job: Make a real impact on digital strategy and see your work drive traffic and sales.
- Qualifications: 1-3 years in SEO and content creation with strong writing skills.
- Other info: Collaborative environment with guaranteed self-development time for personal growth.
The predicted salary is between 28800 - 43200 £ per year.
Location: Edinburgh – Hybrid (Tuesday & Wednesdays in the office)
Contract: Full-time
Company: Blackcircles.com
About Blackcircles.com:
Blackcircles.com is a leading online tyre retailer and automotive service platform, proudly part of the Michelin Group. We combine the scale and stability of a global enterprise with the innovation and agility of a digital‑first business, helping customers find tyres and book fitting appointments easily online.
With over 2,300 partner garages across the UK, our network makes it convenient for drivers to get their tyres fitted close to home, and our service has earned an Excellent Trustpilot rating of approximately 4.6 out of 5 from over 185,000 reviews, reflecting strong commitment to our customers.
Our mission is to make tyre and car services simple, transparent, and accessible for all customers across the UK backed by trusted brands, expert guidance, and industry‑leading digital experiences.
The Role:
We’re looking for a Junior to Mid-level SEO & Content Executive to join our Marketing team in Edinburgh. This role is content-led, with around 70% focused on creating, updating, and optimising website content, including weekly news articles, product descriptions, and Help Centre content.
You’ll also support SEO initiatives, including weekly technical health checks, on-page optimisation, and monitoring performance across search engines and AI-driven platforms. This role is ideal for someone who is curious, data-driven, and proactive, and who thrives on seeing the tangible impact of their work on traffic, clicks, and sales.
You will collaborate closely with the wider Marketing team, IT and development teams, commercial teams, and external PR agencies, helping to shape content opportunities and support the overall digital strategy. While we can teach SEO techniques, we’re looking for someone who brings the right attitude, creativity, and a willingness to learn.
Key Responsibilities:
- Create and publish weekly news articles to keep the website fresh and up to date
- Update existing website content, ensuring accuracy, relevance, and SEO optimisation
- Identify content gaps and opportunities, proposing new topics and pages to support SEO and user engagement
- Ensure all content adheres to brand tone, style, and E-E-A-T principles
- Collaborate with Marketing, PR agency, and Commercial teams to align content with campaigns and promotions
- Use AI and optimisation tools (e.g., ChatGPT, Gemini) to support content creation, editing, and performance improvement
SEO & PR (Supporting Focus):
- Implement weekly technical SEO health check fixes
- Identify and fix broken links, duplicate content, missing meta tags, and crawl errors
- Optimise on-page SEO across new and existing content
- Track competitor performance and identify opportunities for content or SEO improvement
- Analyse performance metrics in Google Analytics, Google Search Console, and other SEO tools to recommend actionable improvements
- Support link-building and outreach initiatives, including monitoring backlinks
Collaboration & Stakeholders:
- Work closely with the wider Marketing team on overall strategic approach
- Collaborate with IT and development teams on technical SEO improvements
- Partner with Commercial teams to align content and SEO with business goals
- Work with PR agency to coordinate content, campaigns, and brand messaging
Tools & Platforms:
You’ll regularly work with: Google Analytics (GA4), Search Console & AdWords, Authoritas, Screaming Frog, AI tools (e.g. ChatGPT and similar), Custom CMS, WordPress or similar.
About You:
- 1–3 years’ experience in SEO and Content (Ideally content focused)
- Strong grasp of SEO fundamentals and how content drives results
- Excellent writing skills, able to adapt tone and style to different audiences
- Confident working with SEO and analytics tools to guide decisions
- Understands E-E-A-T principles and how to apply them to content strategy
- Data-driven, able to interpret metrics and turn insights into actionable improvements
- Familiar with AIO (AI Overview), AI Mode and UCP (Unified Content Platform)
- Curious, proactive, and always eager to learn
- Positive, collaborative, and committed to delivering quality work
- Bonus points if you have experience in digital PR but not needed
Why Join Us:
- Competitive salary with up to 12% annual bonus based on company performance
- Life assurance – coverage up to 5× annual salary
- Health & wellbeing support, including free counselling and mental health services
- Perks & discounts – Perkbox membership, 1 free set of tyres per year, cycle-to-work scheme and more
- Flexible working arrangements to support your work-life balance
- Guaranteed self-development time each week to focus on training and personal growth
- Opportunity to work for a leading e-commerce business within a global brand
To Apply:
Please submit your CV and a covering letter outlining your relevant experience and why you are the ideal candidate for this role.
SEO & Content Executive in Edinburgh employer: Blackcircles.com
Contact Detail:
Blackcircles.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & Content Executive in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content and SEO work. This is your chance to demonstrate your creativity and data-driven approach, so make it shine and share it during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Understand their brand tone and how they engage with customers. This will help you tailor your answers and show that you're genuinely interested in joining the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO & Content Executive in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO & Content Executive role. Highlight your relevant experience, especially in content creation and SEO. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your background makes you a great fit. Don’t forget to mention any specific projects or achievements that showcase your skills.
Show Off Your Writing Skills: Since this role is content-led, make sure your application reflects your writing prowess. Use clear, engaging language and keep it professional yet personable. We love creativity, so let your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team at Blackcircles.com!
How to prepare for a job interview at Blackcircles.com
✨Know Your SEO Basics
Before the interview, brush up on your SEO fundamentals. Understand how content drives results and be ready to discuss specific techniques you've used in the past. This will show that you’re not just a creative thinker but also data-driven and knowledgeable about the industry.
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to adapt tone and style for different audiences. Whether it’s blog posts, articles, or product descriptions, having tangible examples will help you stand out and prove your content creation skills.
✨Familiarise Yourself with Tools
Get comfortable with the tools mentioned in the job description, like Google Analytics, Search Console, and AI tools. Being able to discuss how you’ve used these platforms to analyse performance metrics or improve content will impress the interviewers.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated in the past. Highlight your positive, proactive attitude and how you can contribute to a team environment, especially in aligning content with marketing strategies.