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- Tasks: Lead creative marketing strategies to engage fans and boost club revenue.
- Company: Join Blackburn Rovers FC, a historic club with a passionate fanbase.
- Benefits: Exciting role with real impact, competitive salary, and growth opportunities.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Shape fan experiences and drive commercial success in professional sport.
- Qualifications: Experience in marketing, data analysis, and team leadership required.
The predicted salary is between 35000 - 45000 £ per year.
Better Placed are delighted to be partnered with Blackburn Rovers FC on their latest and incredibly exciting Marketing appointment. As part of their continued growth strategy, they are looking to add a dynamic and creative Marketing Manager to their high performing and successful Marketing team at Ewood Park. This is a unique chance to join a club with such proud heritage and a passionate, loyal fanbase, where marketing plays a central role in driving both fan engagement and commercial success. Fan engagement sits at the core of everything the club does. This role offers the opportunity to shape how the club connects with its supporters, locally and globally, creating memorable experiences that build loyalty, strengthen the brand, and drive revenue across key areas including ticketing, retail, hospitality, memberships, and commercial partnerships.
In a talented and collaborative Marketing function spanning Digital, Creative, and Content, the role will lead and develop a team while influencing the club’s wider marketing direction.
- Be part of a historic football club with a clear ambition for growth
- Work in a role with real impact, directly influencing fan experience and commercial success
- Join a talented, collaborative, and forward‑thinking marketing team
- Opportunity to lead, shape strategy, and bring new ideas to life
- A fast‑paced, exciting environment at the heart of professional sport
Key areas of responsibility include:
- Fan Engagement
- Develop and implement strategies to increase fan interaction, loyalty, and advocacy through digital channels, including contests, giveaways, and interactive content
- Develop and execute engaging integrated marketing campaigns for the club’s commercial products, across a variety of channels (social media, paid media, email marketing, content marketing, etc.) that speak to a variety of identified audiences
- Work with the club’s CRM provider to develop fan understanding and profiling abilities.
- Develop campaigns that build the database of engaged audiences and utilise data‑driven insights to segment target audiences and personalise campaigns for different fan demographics, ensuring content resonates with both local and global fanbases.
Data Analysis it’s critical for success at application stage to demonstrate this experience and alignment to the way Football Clubs work.
Marketing Manager employer: Blackburn Rovers Football Club
Contact Detail:
Blackburn Rovers Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get to know Blackburn Rovers FC inside out! Research their recent marketing campaigns, fan engagement strategies, and overall brand ethos. This will not only help you tailor your approach but also show your genuine interest in the club during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, attend industry events, or even reach out to fans. Building relationships can give you insider insights and potentially lead to referrals, which can be a game-changer in landing that role.
✨Tip Number 3
Showcase your creativity! Prepare a mini marketing plan or campaign idea that aligns with the club’s goals. Presenting this during your interview can set you apart from other candidates and demonstrate your proactive approach to fan engagement.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections, and applying directly can sometimes give you an edge. Plus, it shows you’re serious about joining the team at Ewood Park!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for football shine through! Mention any experiences or connections you have with the sport, especially if they relate to fan engagement or marketing. We want to see that you understand the culture and values of Blackburn Rovers FC.
Highlight Your Marketing Skills: Make sure to showcase your marketing expertise in your application. Talk about specific campaigns you've worked on, especially those that involved digital channels or fan engagement strategies. We’re looking for someone who can bring fresh ideas to our team!
Be Data-Driven: Since data analysis is key for this role, don’t forget to mention your experience with data-driven marketing. Share examples of how you've used insights to shape campaigns or improve fan interactions. We love candidates who can blend creativity with analytics!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get your journey started!
How to prepare for a job interview at Blackburn Rovers Football Club
✨Know Your Audience
Before the interview, take some time to research Blackburn Rovers FC and their fanbase. Understand their values, history, and what makes them unique. This will help you tailor your responses and show that you're genuinely interested in connecting with their supporters.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led or contributed to, especially those that drove fan engagement. Be ready to discuss how you can bring fresh ideas to the club's marketing strategy and enhance their connection with fans.
✨Data-Driven Insights Matter
Highlight your experience with data analysis and how it has informed your marketing decisions. Be prepared to discuss specific tools or methods you've used to segment audiences and personalise campaigns. This will demonstrate your ability to leverage data for effective marketing strategies.
✨Collaborative Spirit
Emphasise your ability to work within a team and lead others. Share examples of how you've collaborated with different departments to achieve marketing goals. This will show that you can thrive in a fast-paced, collaborative environment like the one at Blackburn Rovers FC.