At a Glance
- Tasks: Lead innovative marketing campaigns to drive growth across EMEA & APAC markets.
- Company: Join a dynamic team at Blackboard, a leader in educational technology.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with a focus on creativity and strategic thinking.
- Why this job: Make a real impact by shaping the future of marketing in a tech-driven environment.
- Qualifications: Experience in growth marketing and a passion for leveraging AI in campaigns.
The predicted salary is between 50000 - 70000 £ per year.
Senior Growth Marketing Manager – EMEA & APAC Remote - United Kingdom
Location: This role is open only to candidates residing in England or Scotland due to operational constraints.
About the Role The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline—and a critical connector between acquisition and the post-sale customer journey.
Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the EMEA & APAC market.
This is a creator and executor role.
You will own end-to-end campaign planning and delivery: from brief to launch to performance reporting.
You will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies.
You won’t just fill the top of the funnel — you’ll be accountable for the quality and conversion of what flows through it, and you’ll stay connected to the customer signals on the right side of the bow tie that inform where and how we show up.
You will also own our physical and digital field presence in EMEA & APAC — regional events, third-party conferences and our flagship customer event Bb T.
For this role, field is not a logistics function.
It is a pipeline strategy.
Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.
The right person for this role understands that AI is changing the buyer journey.
You are expected to actively build AI-native workflows — not just use AI tools, but design systems and automations that let you operate at a pace a traditional marketer cannot match.
You will also stay ahead of how Blackboard’s buyers are increasingly using AI in their own research and selection process, and adapt campaign strategy and channel mix accordingly.
What You’ll Own Campaign Strategy & Execution Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program.
Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
Design and run ABM programs for target accounts across the EMEA & APAC universe —
Growth Marketing, Sr. Manager - EMEA and APAC in London employer: Blackboard
Blackboard is an exceptional employer that fosters a dynamic and inclusive work culture, prioritising employee growth and innovation. As a Senior Growth Marketing Manager in the UK, you will have the opportunity to lead impactful campaigns in the EMEA and APAC regions while collaborating with cross-functional teams in a supportive environment that embraces AI-driven strategies. With a commitment to professional development and a focus on meaningful contributions to education technology, Blackboard offers a rewarding career path for those looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing, Sr. Manager - EMEA and APAC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackboard and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackboard are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackboard on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackboard. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing, Sr. Manager - EMEA and APAC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackboard. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackboard:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackboard’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackboard
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackboard will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackboard, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
