Digital Sales Lead Energy Industries - UK, Ireland and Azerbaijan in Aberdeen

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to: HUB Digital Sales Manager. ABB is accelerating its digital growth across Energy and Process Industries. We are now appointing a Digital Sales Lead for the United Kingdom to build, scale, and lead the commercial success of our digital portfolio — spanning industrial software, asset performance management (APM), Optimization, and advanced analytics.

This is a senior, high‑impact role with clear executive visibility. You will define the UK digital growth strategy, shape strategic customer engagements, and act as the commercial catalyst that turns ABB’s digital capability into measurable customer and business outcomes.

If you thrive in complex sales environments, have a hunter mentality, enjoy building markets rather than inheriting them, and want to leave a visible legacy — this role is built for you.

Your Mission

• Own and drive digital sales growth in the UK Energy & Process Industries market
• Build a credible, sustainable pipeline for digital and asset reliability solutions
• Position ABB as a trusted digital transformation partner to strategic customers
• Enable and mobilise the wider ABB sales organisation to sell digital at scale

Key Responsibilities

• Digital Growth & Strategy
  • Define and execute the UK digital sales strategy aligned with ABB’s global and HUB priorities
  • Act as the end‑to‑end commercial owner for ABB’s digital portfolio in the UK
  • Translate digital offerings into clear customer value, ROI, and business outcomes
  • Build multi‑year growth plans for priority customers and segments
• Strategic Accounts & Complex Sales
  • Lead senior‑level customer engagements across operators, EPCs, and ecosystem partners
  • Drive strategic account planning and long‑term partnership development
  • Lead complex, consultative sales cycles involving software, services, and lifecycle value
  • Personally engage in selected high‑value pursuits to unlock anchor wins
• Sales Enablement & Collaboration
  • Mobilise and enable Automation, Electrification, and account teams to sell digital
  • Act as the digital sales authority and coach within the local organisation
  • Collaborate closely with solution consultants, delivery teams, and global product units
  • Ensure disciplined pipeline management, forecasting, and CRM governance

What Success Looks Like

• A strong, qualified digital pipeline with clear path to scale
• Increased digital penetration across key UK customers
• Visible market positioning of ABB as a digital, optimization and asset reliability leader
• Confident, capable sales teams that can articulate and sell digital value

Your Background

• Senior experience in B2B solution sales within digital, software, asset performance, or automation
• Proven track record of building pipeline and closing complex, consultative deals
• Strong understanding of industrial, energy, or process environments
• Comfortable engaging at C‑suite, engineering, and operations levels
• Experience selling value, outcomes, and long‑term transformation — not just products
• Entrepreneurial mindset: structured, driven, and comfortable creating momentum from ambiguity

Benefits

• ABB offers a full range of benefits to help you thrive at work and beyond.
• Competitive salary
• 25 days annual leave plus bank holidays
• Competitive contributory pension scheme
• Life assurance
• Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
• Internal mobility opportunities, mentorships & access to projects globally
• Employee Assistance Programme
• Generous employee referral scheme
• Company car or cash for car allowance
• Hybrid/ Flexible working - ideally aligned to our Energy Industries UK hub locations of St Neots, Daresbury or Aberdeen
• Private medical cover for yourself and partner
• Generous bonus scheme

For the 6th consecutive year ABB UK has been recognised as a Top Employer in UK. Being certified as a Top Employer showcases an organisation’s dedication to a better world of work and exhibits this through excellent HR policies and people practices.

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

#RunwithABB #ABBCareers Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.