At a Glance
- Tasks: Lead JustGiving's social media strategy and create inspiring content that drives brand growth.
- Company: Join a dynamic team at JustGiving, focused on making a positive impact through storytelling.
- Benefits: Flexible remote work, career development opportunities, and a supportive, inclusive culture.
- Other info: Collaborative environment with opportunities to mentor and grow within the team.
- Why this job: Shape the future of social media for a brand that inspires generosity and community.
- Qualifications: Experience in leading organic social media for consumer brands and a knack for creative storytelling.
The predicted salary is between 28800 - 48000 £ per year.
Our JustGiving brand team is focused on telling real stories that inspire generosity and make a positive impact. As Social Media Lead, you’ll shape how JustGiving shows up across social platforms, turning social into a meaningful driver of brand growth, storytelling, and reach. This role partners closely with campaigns, PR and communications teams to build a distinctive, human social presence that reflects our purpose and values.
What You'll Be Doing
- Set and lead the organic social media strategy aligned to brand and marketing priorities.
- Shape compelling storytelling through user stories, community participation, and creator‑led content.
- Developing clear channel strategies, content pillars and principles to bring this to life.
- Embed social into campaigns, events, and cultural moments from the earliest planning stages.
- Lead and develop the social team and agency partners with clear direction and high creative standards.
- Define and deliver how we show up at events and IRL moments to capture content that travels beyond the day.
- Leverage the power of social to drive brand perceptions and contribute to how we win in LLMs & AI-led search.
- Measure impact beyond reach and engagement, using insight to inform learning and investment.
What You'll Bring
- Significant experience leading organic social for a consumer‑facing brand with clear ownership of strategy and outcomes.
- A strong creative instinct, with the ability to spot great stories and turn them into compelling social ideas.
- Deep understanding of social platforms, formats and cultural trends — and where they’re heading next.
- The ability to balance between leading and delivering multiple workstreams in tandem.
- Experience managing agencies and collaborating with cross‑functional stakeholders.
- A collaborative leadership approach with experience coaching or mentoring others.
Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Social Media Lead - JustGiving employer: Blackbaud
At Blackbaud, we pride ourselves on being an excellent employer that champions creativity and collaboration. Our flexible remote or hybrid work culture allows you to thrive while shaping impactful social media strategies for JustGiving, all within a supportive and inclusive environment that prioritises employee growth and development. Join us to be part of a team that values your contributions and empowers you to make a meaningful difference in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead - JustGiving
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure you’re up to speed with the latest trends and stories in the social space. Show us how you can turn those insights into compelling strategies that resonate with audiences.
✨Tip Number 2
Network like a pro! Connect with folks in the industry on platforms like LinkedIn. Don’t be shy about reaching out to current or former employees at JustGiving. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 3
Prepare for the interview by crafting your own social media case studies. Think of examples where you’ve successfully led campaigns or turned user stories into engaging content. We love seeing how you’ve made an impact in previous roles!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the JustGiving team. Let’s make some magic happen together!
We think you need these skills to ace Social Media Lead - JustGiving
Some tips for your application 🫡
Show Your Passion for Storytelling:When you're crafting your application, let your love for storytelling shine through. Share examples of how you've turned user stories into engaging social content in the past. We want to see your creative instincts in action!
Tailor Your Strategy Experience:Make sure to highlight your experience with organic social media strategy. Be specific about the outcomes you've achieved and how you've aligned your strategies with brand priorities. This is your chance to show us you can lead the charge!
Demonstrate Your Collaborative Spirit:Since this role involves working closely with various teams, share instances where you've successfully collaborated with others. Whether it's managing agencies or mentoring team members, we want to know how you bring people together to achieve great results.
Keep It Relevant and Up-to-Date:Stay current with social media trends and platform updates. Mention any recent changes you've adapted to in your previous roles. This shows us that you're not just experienced but also proactive about staying ahead in the ever-evolving social landscape!
How to prepare for a job interview at Blackbaud
✨Know Your Storytelling
As a Social Media Lead, storytelling is key. Prepare examples of how you've turned user stories into compelling content in the past. Think about specific campaigns where your creative instincts made a difference and be ready to share those insights.
✨Understand the Platforms
Familiarise yourself with the latest trends on social media platforms. Be prepared to discuss how you would leverage these trends for JustGiving. Show that you know not just what works now, but where social media is heading next.
✨Show Your Leadership Style
This role involves leading a team and collaborating with various stakeholders. Think about your leadership approach and be ready to share examples of how you've coached or mentored others. Highlight your ability to balance multiple workstreams effectively.
✨Measure Success Beyond Numbers
Be ready to discuss how you measure the impact of social media beyond just reach and engagement. Bring examples of how you've used insights to inform strategy and investment decisions in previous roles. This will show your analytical side and strategic thinking.
