Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape product positioning and drive go-to-market strategies for impactful initiatives.
- Company: Join Blackbaud, a leader in social impact technology with a mission for good.
- Benefits: Flexible remote work, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team committed to social good and innovation.
- Why this job: Make a meaningful impact while collaborating with diverse teams on innovative projects.
- Qualifications: Extensive product marketing experience and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
We’re looking for a strategic, data driven Senior Product Marketing Manager to join our JustGiving team on a 12-month maternity cover. You will help shape how our products are positioned, communicated, and adopted across both B2B and B2C audiences. Partnering closely with our Junior Product Marketing Manager and working cross functionally with Product, Sales, Customer Success, and Brand, you’ll play a critical role in driving clear go-to-market strategy, customer value, and long-term growth. This role is well suited to a hands-on, big picture marketer who enjoys influencing strategy, building trusted partnerships, and using insight to make a meaningful impact for the social good organisations we support.
What you’ll be doing:
- Define and evolve product positioning and messaging that clearly communicates customer value across priority segments.
- Lead go-to-market strategy for launches and major enhancements, partnering closely with Product and Commercial teams to drive adoption.
- Equip Sales with the tools, content, and training needed to effectively communicate product value and grow and retain our customer base.
- Work closely with Product Management, Partnerships, and Customer Success to ensure alignment on product roadmaps, customer needs, and growth opportunities.
- Provide market, customer, and competitive insight that informs product direction and strategic decision making.
What you’ll bring:
- Extensive experience in product marketing, with a strong track record of leading complex, high impact initiatives.
- Proven ability to influence product and commercial strategy through insight, data, and storytelling.
- Strong analytical capability, with confidence translating data into clear recommendations and actions.
- Experience working cross functionally in fast-moving, growth-oriented environments.
- Clear, inclusive communicator with the ability to engage diverse stakeholders and audiences.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Senior Product Marketing Manager (FTC) - JustGiving employer: Blackbaud
Contact Detail:
Blackbaud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (FTC) - JustGiving
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at JustGiving. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research JustGiving’s products and think about how your experience aligns with their mission. Show them you’re not just another candidate, but the perfect fit.
✨Tip Number 3
Practice your storytelling skills. You’ll want to share your past successes in a way that highlights your strategic thinking and data-driven approach. Make it relatable and impactful!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the JustGiving team.
We think you need these skills to ace Senior Product Marketing Manager (FTC) - JustGiving
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing and how it aligns with our mission at JustGiving. We want to see how you can bring value to our team!
Showcase Your Data Skills: Since we're looking for someone data-driven, don’t shy away from sharing examples of how you've used data to influence marketing strategies in the past. We love seeing numbers that back up your achievements!
Communicate Clearly: Your written application is your first chance to impress us, so make it count! Use clear and inclusive language that reflects your ability to engage diverse stakeholders. Remember, storytelling is key in product marketing!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Blackbaud
✨Know Your Product Inside Out
Before the interview, dive deep into JustGiving's products and services. Understand their positioning in the market and how they benefit both B2B and B2C audiences. This knowledge will help you articulate your insights and demonstrate your strategic thinking.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples where you've used data to influence product marketing strategies. Be ready to explain how you translated complex data into actionable insights that drove customer engagement and growth.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with various teams, come prepared with examples of successful cross-functional projects you've led. Emphasise your ability to build partnerships and align different stakeholders towards a common goal.
✨Communicate Clearly and Inclusively
Practice articulating your thoughts in a clear and engaging manner. Given the diverse audience you'll be communicating with, showcase your inclusive communication style and how it has helped you connect with different stakeholders in past roles.