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- Tasks: Translate market insights into compelling narratives for sales and customer contexts.
- Company: Join Blackbaud, a leader in purpose-driven technology and social impact.
- Benefits: Remote work, inclusive culture, and opportunities for professional growth.
- Other info: Collaborate with diverse teams across EMEA and APAC to drive meaningful change.
- Why this job: Make a real difference by shaping impactful marketing strategies in a fast-paced environment.
- Qualifications: Experience in SaaS marketing and strong storytelling skills required.
The predicted salary is between 50000 - 65000 ÂŁ per year.
We’re looking for an Industry Marketer to join our international marketing team. This is a hands-on individual contributor role at the intersection of customers, field teams and product, focused on translating real market insight into messaging and narratives that land in live sales and customer contexts.
You’ll work closely with Growth, Sales and Customer Success teams across EMEA and APAC, partnering with global Product Marketing and Advocacy to ensure our go-to-market approach reflects what’s truly happening in the field. You’ll operate in an AI‑native environment, owning human-in-the-loop validation to bring judgement, accuracy and market credibility to everything that ships.
What you'll be doing:
- Embed with regional Growth, Sales and Customer Success teams to test, validate and refine messaging in live pipeline and customer conversations.
- Translate frontline insight into clear, reusable narratives, proof points and messaging frameworks that can be deployed at scale.
- Review and approve AI‑generated and partner‑produced marketing outputs, ensuring accuracy, inclusivity, regional relevance and readiness for customer use.
- Partner with field marketing, product marketing and advocacy to shape campaigns, events and customer stories rooted in real outcomes.
- Track adoption and impact of deployed content, feeding insights back into marketing and product teams to strengthen positioning and focus.
What you'll bring:
- Experience in SaaS growth or product marketing, with a strong understanding of how marketing supports pipeline and revenue outcomes.
- Excellent narrative judgement and storytelling skills, with confidence reviewing and improving work produced by AI, agencies or cross‑functional partners.
- Comfort working in ambiguous, fast‑moving environments, balancing strategic thinking with hands‑on execution.
- Strong stakeholder partnership skills, with the credibility to work closely with Sales, Customer Success and customer‑facing teams.
- Knowledge of, or connection to, the charity or not‑for‑profit sector, through professional experience or personal involvement.
Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Senior Industry Marketer employer: Blackbaud
Contact Detail:
Blackbaud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Industry Marketer
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Industry Marketer
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with our values and the specific role of Senior Industry Marketer. Show us that you get what we do and how you can contribute!
Showcase Your Storytelling Skills: Since this role is all about translating insights into compelling narratives, make sure your application reflects your storytelling prowess. Use clear examples from your past experiences that demonstrate how you've successfully crafted messages that engage and inform.
Be Authentic: We love genuine personalities! Don’t be afraid to let your unique voice shine through in your application. Share your passion for marketing and how it aligns with our mission at StudySmarter. Authenticity goes a long way in making a memorable impression.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. This helps us keep everything organised and makes it easier for us to review your application thoroughly. We can't wait to see what you've got!
How to prepare for a job interview at Blackbaud
✨Know Your Market
Before the interview, dive deep into the charity and not-for-profit sector. Understand current trends, challenges, and opportunities. This knowledge will help you translate market insights into compelling narratives that resonate with the interviewers.
✨Showcase Your Storytelling Skills
Prepare examples of how you've crafted messaging frameworks in previous roles. Be ready to discuss how you’ve used narrative judgement to refine AI-generated content or marketing outputs. This will demonstrate your ability to enhance messaging for real customer contexts.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams like Sales and Customer Success. Share specific instances where your collaboration led to successful campaigns or improved messaging. This shows you can thrive in a hands-on, team-oriented environment.
✨Be Ready for Ambiguity
Expect questions about how you handle fast-paced and ambiguous situations. Prepare to share strategies you've used to balance strategic thinking with execution. This will illustrate your adaptability and readiness for the dynamic nature of the role.