At a Glance
- Tasks: Translate market insights into compelling narratives for sales and customer engagement.
- Company: Join a leading tech company committed to inclusivity and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams across EMEA and APAC for global impact.
- Why this job: Make a real impact in a dynamic environment while shaping marketing strategies.
- Qualifications: Experience in SaaS marketing and strong storytelling skills required.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for an Industry Marketer to join our international marketing team. This is a hands‑on individual contributor role at the intersection of customers, field teams and product, focused on translating real market insight into messaging and narratives that land in live sales and customer contexts. You’ll work closely with Growth, Sales and Customer Success teams across EMEA and APAC, partnering with global Product Marketing and Advocacy to ensure our go‑to‑market approach reflects what’s truly happening in the field. You’ll operate in an AI‑native environment, owning human‑in‑the‑loop validation to bring judgement, accuracy and market credibility to everything that ships.
What You’ll Be Doing
- Embed with regional Growth, Sales and Customer Success teams to test, validate and refine messaging in live pipeline and customer conversations.
- Translate frontline insight into clear, reusable narratives, proof points and messaging frameworks that can be deployed at scale.
- Review and approve AI‑generated and partner‑produced marketing outputs, ensuring accuracy, inclusivity, regional relevance and readiness for customer use.
- Partner with field marketing, product marketing and advocacy to shape campaigns, events and customer stories rooted in real outcomes.
- Track adoption and impact of deployed content, feeding insights back into marketing and product teams to strengthen positioning and focus.
What You’ll Bring
- Experience in SaaS growth or product marketing, with a strong understanding of how marketing supports pipeline and revenue outcomes.
- Excellent narrative judgement and storytelling skills, with confidence reviewing and improving work produced by AI, agencies or cross‑functional partners.
- Comfort working in ambiguous, fast‑moving environments, balancing strategic thinking with hands‑on execution.
- Strong stakeholder partnership skills, with the credibility to work closely with Sales, Customer Success and customer‑facing teams.
- Knowledge of, or connection to, the charity or not‑for‑profit sector, through professional experience or personal involvement.
Equal‑Opportunity Employment Statement
Blackbaud is proud to be an equal‑opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Industry Marketing Manager in London employer: Blackbaud
At Blackbaud, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters collaboration and innovation. As an Industry Marketing Manager, you'll have the opportunity to engage with diverse teams across EMEA and APAC, driving meaningful impact in the charity and not-for-profit sector while benefiting from professional growth opportunities and a commitment to employee well-being. Join us in an AI-native environment where your insights will shape our marketing strategies and contribute to a greater purpose.
