At a Glance
- Tasks: Lead a dynamic CRM team to deliver impactful campaigns for top UK charities.
- Company: Join JustGiving, a purpose-driven tech company making a difference.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and social impact.
- Why this job: Make a real impact in the charity sector while developing your leadership skills.
- Qualifications: Experience with Salesforce Marketing Cloud and strong team leadership abilities.
The predicted salary is between 45000 - 55000 £ per year.
About the role
At JustGiving, we're passionate about helping charities build stronger relationships with their supporters. In this player/coach role, you'll lead a team of CRM specialists delivering impactful, data-driven communication programmes for some of the UK's leading charities. You'll combine strategic thinking, technical expertise and people leadership to ensure exceptional campaign delivery, drive continuous improvement, and help our partners achieve their fundraising and engagement goals.
What you'll be doing
- Lead and develop a high-performing CRM team, providing coaching, prioritisation and hands-on support to deliver high-quality campaigns and client outcomes.
- Own the delivery of multi-channel CRM programmes, overseeing campaign builds, lifecycle journeys, quality assurance and performance against partner objectives.
- Partner with Account Management and Pre-Sales teams to scope projects, manage delivery pipelines and ensure work is completed on time, within budget and to a high standard.
- Use customer insights, testing and performance data to identify opportunities, optimise engagement and improve campaign effectiveness.
- Drive operational excellence by refining processes, introducing best practices and developing new CRM products and services that create value for charity partners.
- Work collaboratively with our microsite team to ensure seamless experience from comms through to site and back again to maximise fundraise outcomes.
What you'll bring
- Hands-on experience with Salesforce Marketing Cloud (SFMC), building and optimising multi-channel campaigns, automations and customer journeys.
- Background working in an agency, consultancy or client-services environment, balancing multiple projects and stakeholders.
- Experience leading, coaching and developing high-performing teams.
- Strong experience delivering CRM, lifecycle marketing or customer engagement programmes.
- Excellent stakeholder management and communication skills.
- Strong project management skills with the ability to manage priorities, risks and deadlines.
- Data-driven mindset with the ability to turn insights into measurable results.
Desirable
- Experience working with charities or purpose-led organisations.
- SQL or other data analysis experience.
- Experience developing new CRM products, services or delivery processes.
CRM Team Lead (SFMC) - JustGiving employer: Blackbaud
At Blackbaud, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our commitment to employee growth is evident through continuous training opportunities and a supportive environment that encourages professional development. Located in the heart of the UK charity sector, we provide our team with the unique advantage of making a meaningful impact while working alongside passionate individuals dedicated to enhancing client outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Team Lead (SFMC) - JustGiving
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blackbaud and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blackbaud are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blackbaud on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blackbaud. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Team Lead (SFMC) - JustGiving
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blackbaud. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blackbaud:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blackbaud’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blackbaud
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blackbaud will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blackbaud, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
