Head of Digital Strategy - Corporate Communications Agency

Black Sun Global is a stakeholder advisory and engagement agency that’s been driving transformation and positive change for ambitious brands for more than 20 years. With deep expertise in disclosure and reporting, ESG, sustainability, and digital engagement, we reshape how organisations connect with customers, investors, employees, and the wider world.

We’re looking for a Head of Digital Strategy who is passionate about digital communications, the power and opportunity provided by AI and creating a market leading position for Black Sun and the Positive Change Group.

As Head of Digital Strategy you will be responsible for leading the development of our digital thinking, our digital consultancy services and thought leadership. You will therefore have responsibility for leading the strategic development of our digital proposition across the Positive Change Group, defining our AI strategy and service suite, and working with the Digital Client Director and Client Directors across the group to promote and sell in our digital services and solutions.

You will also take ownership of working with clients to define their digital strategy, contributing to our own digital offer and services, driving our digital thought leadership and best practice content, and engaging in broader management duties to help facilitate the operational effectiveness of the company.

• Digital and AI strategy development
• Work with the CDO and Digital Client Director to develop our digital proposition – and the suite of services and solutions available to clients.
• Own the development and promotion of our digital proposition by working with the new business team to develop a programme of events, research, case studies that evidences our leadership position.
• Work in partnership with our clients to develop their digital strategy and how role in realising their digital ambition – and specifically working with the client management team to deliver our Annual Digital reviews and quarterly reviews.
• Own the development of the PCG digital communications strategy and work with the BD team to realise our ambitions across social, web, SEO, GEO and digital marketing.
• Work with the AI Czar, CTO and AI team to define and deliver on the priority AI workstreams.

• Identify and define the digital consultancy services we will take to market – such as AI Analysis, Analytics, SEO, GEO and accessibility.
• Own the definition and delivery of our research programme, including the Digital Index to promote our digital leadership and actively drive new business opportunities.
• Own and manage the 3rd party relationships we have in place for the digital consultancy services and maximise the value, revenue and margin from each service we provide.
• Develop with BD the sales and marketing programme for consultancy services to achieve our revenue forecasts.
• Actively work with the client-facing teams across PCG to identify digital services and solutions we can promote to their clients and define a programme of work to realise this.
• Proactively work with the SC teams in BSG in both UK and APAC to identify and convert cross-sales opportunities (non-digital to digital and vice versa).
• Collaborate with the CDO and the digital client teams to identify cross and upsales opportunities with clients and work with them to realise them.

• Lead the delivery of our digital thought leadership programme to keep us front of mind in our prospect pool.
• Ensure a continuous stream of case studies to promote our work.
• Actively manage with the BD team our social media presence.
• Work with the CDO and digital client teams to win new business pitches – owning our digital strategy for these prospects.

• 5+ years agency or client-side experience
• Experience interacting with clients at a variety of levels and across functions
• Excellent communication and presentation skills are essential
• Experience of large-scale digital projects from inception to delivery
• Strong knowledge of project management techniques for digital solutions, including requirements definition, sitemaps, schematics and wireframes, web analytics, etc.
• Enthusiasm and eagerness to embrace the opportunities provided by AI
• Must be able to work effectively under pressure, within strict time constraints
• Ability to manage many urgent and often conflicting priorities

• SEO and GEO
• AI analysis and performance assessment
• Accessibility

• Passionate about digital
• Strong interpersonal and communication skills
• Attention to detail and good organisational skills
• Technically literate
• Able to communicate complex digital solutions into layman’s language
• Strong ‘can do’ attitude
• Ability to take initiative

Reporting to the Chief Digital Officer. Working closely with the wider project and account management team as well as the creative and application development teams.

• Phone chat with talent acquisition manager
• 1st Interview (via teams) with Chief Digital Officer
• 2nd Interview (in person at Fulham Palace) with senior digital team members, presentation of a brief.
• 3rd interview (in person at Fulham Palace) with CEO

In addition to a competitive salary based on skills and experience, you will have access to a range of great benefits and perks, including:

• 25 days holiday per year with ‘bonus’ days for long service
• Discretionary bonus scheme
• Group life assurance
• Employee assistance programme
• Access to online GP service via Health Hero
• Hybrid working- at least 3 days a week in the office
• Stunning offices in Fulham Palace
• Weekly themed breakfast, fruit and snack cupboard
• Monthly “Thirsty Thursdays”
• Regular company events

We are trusted partners to some of the most influential global organisations, sparking innovation and sustainable performance through our strategic insights, partnerships, and proprietary technologies.

As founders of the Positive Change Group, we are on a mission to create a new kind of stakeholder relations partner. Our world-class specialists work closely with executive leadership teams to protect reputations, inspire trust, and promote responsible business practices - building resilience and long-term value in a rapidly changing world.

The Positive Change Group brings together specialist agencies in reporting, culture and communications to help organisations build stronger, more connected stakeholder relationships - aligning what you say with what you do to drive performance, resilience and trust. Clients get deep specialist expertise with seamless access to wider Group capabilities as priorities evolve.

We’re trusted partners to some of the world’s leading organisations, delivering award-winning work that turns complex challenges into meaningful progress. By combining human insight with data and technology, we create intelligent stakeholder engagement that brings clarity, builds commitment and delivers measurable impact.

One partner across your stakeholders - practical, joined-up and built for what’s next.

Change starts with people. Our global teams bring together different disciplines, nationalities and perspectives, driven by a shared belief that business can be a force for good.

Guided by our Group Values - to learn and grow, go together, show respect, be courageous and deliver excellence - we bring these principles to life every day through our work and each other.

We pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We foster a business culture where ideas and decisions from all people help us grow, innovate, create the best work and be relevant in a rapidly changing world. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.