Social Media Manager

Black Sheep Coffee is seeking an experienced and strategically minded Social Media Manager to lead our social strategy globally across organic, paid and influencer channels & to produce our UK content. Reporting directly to the Head of Marketing, this role will own the end-to-end social ecosystem, shaping how the Black Sheep Coffee brand shows up culturally, creatively and commercially across global markets.

This role blends strategic leadership with hands-on execution. You will define and deliver a distinctive, high-performing social strategy while acting as a guardian of the brand’s tone of voice, visual identity and attitude. With social playing an increasingly important role in driving brand growth, awareness and performance, this role is central to how Black Sheep connects with customers worldwide.

A key pillar of the role is paid media leadership. While agency partners may be used across certain channels, it is essential that you bring first-hand, practical experience across platforms such as Meta, TikTok and Google. You must understand campaign setup, optimisation and performance deeply enough to confidently lead strategy, direct agencies, challenge outputs and, where required, execute activity yourself.

• Act as guardian of the brand’s social tone of voice, personality and visual identity.
• Own the UK organic and paid social media strategy aligned to brand and business objectives.
• Define platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn and emerging platforms.
• Ensure consistency across owned channels, influencer content and paid executions.
• Support or lead crisis management on social platforms when required.
• Own paid social and paid media strategy across Meta, TikTok, Google and other relevant platforms.
• Demonstrate strong hands-on understanding of paid media setup, including account structures, audiences, creatives, budgets and optimisation.
• Lead paid strategy development to amplify organic content and campaigns.
• Manage and direct external agencies, particularly across paid social and Google.
• Confidently review, challenge and optimise agency outputs.
• Maintain oversight of budgets, performance and ROI.
• Execute or support campaign setup, testing and optimisation when required.
• Create and maintain a distinct, recognisable social style across all platforms.
• Own the social content calendar aligned to campaigns, launches and key moments.
• Produce and publish high-quality video, photography and copy.
• Capture and edit content using iPhone and DSLR (where applicable).
• Support content capture at events, activations and new store openings.
• Reach out & manage end-to-end comms with influencers surrounding NSO’s and campaigns.
• Manage and grow the brand ambassador programme.
• Track influencer performance and ROI (where applicable).
• Own community management across platforms.
• Set, track and report on KPIs across organic, paid and influencer activity.
• Analyse performance & measure ROI data to deliver post-campaign reports & actionable insights.
• Identify trends and opportunities through data and cultural insight.
• Experience with scheduling/reporting platforms such as Sprout are desirable.
• Stay ahead of platform updates, formats and cultural trends.
• Test new ideas, features and channels.
• Recommend innovations to improve performance.

• 3–5+ years’ experience in a social media role.
• Proven hands-on experience across paid media platforms including Meta, TikTok and Google.
• Experience managing agencies and external partners.
• Confident using analytics and reporting tools such as Sprout or similar.
• Experience in FMCG or hospitality is desirable.

• Annual discretionary bonus – up to 15% of previous years earning.
• Monthly phone bills reimbursed – up to £50 per month.
• 31 free coffees and drinks per month at any of our locations, plus 50% off food items.
• Access to Wagesteam, offering a variety of high-street discounts.
• 5% interest on savings through Wagestream Build Pot.
• Employee Assistance Programme (EAP) – access to confidential counselling and advice.
• Wellness App through our EAP.
• Pension plan through NEST pensions – 3% employer contribution.
• Free daily breakfast, snacks and commercial coffee machine in the office.
• Monthly pub drinks, biannual staff socials and a fully stocked drinks fridge.
• Rapid career progression and development opportunities.

Join the thriving team at Black Sheep Coffee, the rapidly expanding 4th largest coffee chain in the UK. With our sights set on further growth, this is an exciting opportunity to be part of our success story. Since our establishment in 2013, we have captivated coffee lovers with our commitment to quality and innovation. As a testament to our dedication, we have risen to become one of the leading players in the UK coffee scene.

With our continuous expansion plans, there has never been a more exciting time to join us. As a member of our team, you will have the chance to contribute to our upward trajectory and be part of our ambitious journey towards shaping the future of the coffee industry.

We foster a dynamic and collaborative work environment where your ideas are valued, and your professional growth is encouraged. With a strong emphasis on teamwork and the passion for excellence, we provide a supportive platform for you to thrive and make a meaningful impact.

Don’t miss the opportunity to be part of a rapidly growing company that values innovation, quality, and the power of exceptional coffee. Join Black Sheep Coffee today and embark on a rewarding career that offers unlimited potential.