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- Tasks: Lead digital marketing campaigns across platforms like Meta, Google, and TikTok.
- Company: Join Varicon, a forward-thinking company transforming construction finance.
- Benefits: Enjoy a hybrid work model, competitive salary, and growth opportunities.
- Why this job: Make an impact in the digital marketing space while working with innovative tech.
- Qualifications: 3+ years in digital marketing with strong skills in SEO and paid ads.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
The predicted salary is between 28800 - 48000 £ per year.
At Varicon, we're helping construction businesses take control of their project costs through real-time visibility and smarter financial tracking.
What you'll do:
- Lead performance marketing across Meta, Google, LinkedIn, and TikTok by planning, executing, and optimising paid campaigns, managing budgets, refining audience targeting, improving conversion tracking, and delivering clear weekly and monthly performance reports.
- Drive SEO and AEO excellence by executing keyword research, competitor analysis, on-page/off-page SEO, and search optimisation strategies to improve Varicon's organic visibility, website ranking, and traffic across key markets.
- Manage and enhance Varicon's WordPress websites by updating content, improving page performance, ensuring security, maintaining plugins, and optimising landing pages for conversion and user experience.
- Create high-impact digital content including short-form videos, marketing creatives, social media assets, and campaign visuals using tools such as CapCut, Canva, and Adobe applications, ensuring brand consistency across all platforms.
- Own Varicon's social media presence by planning content calendars, publishing across LinkedIn, Facebook, Instagram, and TikTok, engaging with audiences, and monitoring trends to strengthen brand awareness and digital engagement.
- Track, analyse, and report performance metrics using Google Analytics, Search Console, Meta Business Suite, and other tools, generating actionable insights and recommendations to guide strategic marketing decisions.
- Collaborate with cross-functional teams, including product, operations, and leadership, to support go-to-market initiatives, launch campaigns, and maintain alignment across marketing activities.
What we're looking for:
- Bachelor's degree in Marketing, Digital Media, Communications, Business, Information Technology or a related field.
- Minimum 3 years of hands-on experience in digital marketing, preferably within a fast-growing tech, SaaS, or agency environment.
- Strong expertise in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, and TikTok Ads.
- Solid SEO and AEO capabilities, with experience using tools such as Ahrefs, SEMrush, Ubersuggest, or similar.
- Proven experience managing and optimising WordPress websites, including content updates, plugins, and basic technical troubleshooting.
- Creative and analytical mindset with strong understanding of engagement metrics, funnels, attribution, and conversion optimisation.
- Strong communication skills, with the ability to create, present, and explain data‐driven insights and creative ideas clearly.
- Preferred: Experience with automation tools such as HubSpot, Mailchimp, or Zapier, as well as landing page builders and email marketing workflows.
Digital Marketing Specialist in London employer: Black Nova Group
Contact Detail:
Black Nova Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, SEO successes, and content creations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Varicon and understanding their projects. Tailor your answers to show how your experience aligns with their goals, especially in performance marketing and SEO.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Digital Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with performance marketing, SEO, and managing WordPress websites. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how your previous experiences have prepared you for this role. Don’t forget to mention any specific tools or platforms you’ve worked with that are relevant to us.
Showcase Your Creativity: Since we’re all about high-impact digital content, include examples of your work! Whether it’s videos, social media posts, or campaign visuals, show us what you can do. A portfolio link can really make your application stand out.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Black Nova Group
✨Know Your Digital Marketing Tools
Familiarise yourself with the tools mentioned in the job description, like Google Ads, Meta Ads, and SEO tools such as Ahrefs or SEMrush. Be ready to discuss how you've used these tools in past roles and the results you achieved.
✨Showcase Your Creative Side
Prepare examples of high-impact digital content you've created, whether it's videos, social media posts, or marketing creatives. Bring a portfolio if possible, and be ready to explain your creative process and how it aligns with brand consistency.
✨Understand Performance Metrics
Brush up on key performance metrics relevant to digital marketing. Be prepared to discuss how you've tracked, analysed, and reported on campaign performance in the past, and how those insights informed your marketing strategies.
✨Engage with Their Brand
Before the interview, take some time to engage with Varicon's social media and website. Understand their brand voice and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the company.
