At a Glance
- Tasks: Create and sell bespoke group travel itineraries while delivering outstanding customer service.
- Company: Join the award-winning Black Country Living Museum and be part of a vibrant team.
- Benefits: Enjoy generous leave, discounts, and a supportive work-life balance.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Make a real impact in tourism by enhancing visitor experiences and growing group travel.
- Qualifications: Sales experience, excellent customer service skills, and a proactive approach are essential.
The predicted salary is between 12 - 15 £ per hour.
Location: Dudley, West Midlands
Hours: Part‑time: Monday – Friday, between 9:30am – 2:30pm
Contract: Fixed‑term for the duration of 6 months, with a possibility of extension depending on business needs.
Black Country Living Museum is seeking a Group Travel Sales Executive to join our Cultural Enterprises Team. This is a fantastic opportunity to be part of our award‑winning museum and play a key role in growing our group travel offer both nationally and internationally. This is a dynamic, hands‑on role where you will generate, manage, and convert group travel enquiries into confirmed bookings. You’ll do this by building relationships through a consultative, service‑led approach, creating bespoke packages and memorable visitor experiences.
What will you be doing?
- Delivering outstanding customer service to national and international group travel clients by creating and selling bespoke itineraries.
- Managing the full group travel journey, ensuring a seamless experience from initial enquiry through to arrival.
- Driving visitor numbers and revenue by converting enquiries into bookings and identifying opportunities to upsell.
- Building and maintaining relationships with coach operators, travel agencies, tour organisers, and tourism partners.
- Proactively identifying and developing new business opportunities to grow our group travel offering.
- Collaborating with teams across the Museum to deliver exceptional visitor experiences.
- Maintaining accurate booking records and sales data to support performance and growth.
- Gathering and acting on customer feedback to continuously enhance our group travel offer.
- Supporting the development and promotion of new group products, experiences, and packages.
- Representing the Museum at trade shows, networking events, familiarisation visits, and industry events, promoting our unique offer to new and existing audiences.
What are we looking for?
- Proven experience in sales or business development, ideally within tourism or hospitality.
- Experience managing a sales pipeline and converting leads into business.
- Excellent customer service skills, particularly via telephone and email communication.
- Confident IT skills, with the ability to use booking or ticketing systems.
- A positive, proactive, and solution‑focused approach to work.
What can you expect?
- Opportunity to learn new skills.
- Positive attitude to work‑life balance.
Who are we?
We are an award‑winning 29‑acre open‑air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage, creating pride today and possibility for the future. Black Country Living Museum tells the story of one of Britain’s most influential regions through immersive experiences, historic buildings and a vibrant programme of events. As VisitEngland’s Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition — championing the Black Country, celebrating its people and communities, and sharing the region’s distinctive heritage with new audiences.
BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates. Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.
Closing date: 22nd June 2026
Interviews are expected to take place within 7 days of the closing date; adjustments will be made should successful candidates be unable to attend.
Benefits
- Access to BCLM’s 29‑acre Site
- Generous Annual Leave Allowance
- Contributory Pension Scheme
- 24/7 Employee Assistance Programme
- Retail Discounts via BCLM Online Rewards Portal
- Discounted Membership with Sandwell Leisure Trust
- Complimentary Entry Passes to BCLM
- Staff Discount Scheme
- Free On‑site Parking
- Enhanced Maternity/Paternity Pay
- Payment of Professional Subscriptions
- Free Flu Jabs
Group Travel Sales Executive Dudley Cultural Enterprises employer: Black Country Living Museum
Black Country Living Museum is an exceptional employer, offering a dynamic work environment where you can contribute to the growth of our award-winning cultural enterprise. With a strong focus on employee well-being, we provide generous annual leave, a contributory pension scheme, and opportunities for professional development, all while celebrating the rich heritage of the Black Country. Join us in creating memorable experiences for visitors and enjoy a positive work-life balance in a supportive and inclusive atmosphere.
Contact Details:
Black Country Living Museum Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Group Travel Sales Executive Dudley Cultural Enterprises
✨Get in on Local Events
In the travel and tourism industry, local events are golden opportunities to meet potential employers. Attend tourism fairs, travel expos, and local meetups where you can connect with companies looking for part-time help. Bring a smile and business cards—you never know who you'll chat with!
✨Hit Up Travel Agencies
Don't just apply online—walk into local travel agencies or tourism offices! You can showcase your enthusiasm in person and make a memorable first impression. Bring your CV and chat about your passion for travel; you’ll stand out more than a standard applicant.
✨Join Travel & Tourism Communities
Dive into online communities related to travel and tourism. Platforms like Facebook Groups, Reddit, and Meetup are great for finding part-time gigs and mentorship. Plus, connecting with folks in the industry can lead to insider info about job openings that aren't publicly advertised.
✨Keep an Eye on Seasonal Hiring Trends
Many travel companies ramp up hiring during peak tourist seasons. Be proactive and start applying a month or two ahead of busy periods, like summer or holidays. Also, keep an eye on Black Country Living Museum for updates on part-time roles—they often look for passionate individuals to join their team during these high-demand times.
We think you need these skills to ace Group Travel Sales Executive Dudley Cultural Enterprises
Some tips for your application 🫡
Show Off Your Travel Experience:In the travel and tourism industry, your personal travel experiences can really set you apart. In your CV, highlight any destinations you've visited, special skills you've learned abroad, or even unique cultural experiences that can show your passion for travel. This not only adds a personal touch but also demonstrates your enthusiasm for the role at Black Country Living Museum.
Tailor Your Cover Letter to the Role:Since this is a part-time role, let us know how it fits into your plans. In your cover letter, explain why you're looking for part-time work at Black Country Living Museum and what you hope to gain from the experience. It's also a good idea to mention any relevant customer service experience, as that's super important in this field!
Highlight Local Knowledge:Working in travel and tourism often means guiding clients through their experiences, so demonstrating your knowledge of local attractions or hidden gems is key. If you've got any local certifications or have worked with tourism boards, make sure to include those details in your CV.
Keep It Flexible:Since part-time roles often come with varied hours, in your application, be sure to mention your availability. Employers at Black Country Living Museum will appreciate knowing when you can work. A little flexibility can go a long way in this industry!
How to prepare for a job interview at Black Country Living Museum
✨Know Your Destinations
For a role in travel-tourism, it’s essential to have a good grasp of popular destinations and trends. Brush up on travel hotspots, local customs, and emerging travel preferences—this will show that you aren't just passionate but also informed.
✨Customer Scenarios Practice
Expect to handle customer-centred questions, as part-time roles often involve direct interaction with clients. Think about common travel queries or issues and practice your responses. How would you handle a booking change or a complaint? Let’s show them you can think on your feet!
✨Flexible Schedule Enthusiasm
Since this is a part-time gig, it’s likely they’ll want someone who’s adaptable with their hours. Be honest about your availability, and maybe even show off your eagerness to take on different shifts or tasks—a big plus in the dynamic travel industry!
✨Portfolios of Experiences
While portfolios aren't as common in tourism, if you’ve previously organised trips, internships, or even participated in travel blogging or vlogging, bring that along. Share any interesting itineraries or recommendations you’ve created—they add a personal touch and showcase your enthusiasm.
