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- Tasks: Lead digital growth and CRM strategies to boost online engagement and ticket sales.
- Company: Join the award-winning Black Country Living Museum, celebrating rich heritage.
- Benefits: Enjoy competitive salary, unique work environment, and opportunities for skill development.
- Why this job: Make a real impact on how audiences connect with Black Country's unique stories.
- Qualifications: Experience in digital marketing, analytics, and a passion for heritage.
- Other info: Collaborative team culture with a focus on work-life balance and inclusivity.
The predicted salary is between 36000 - 50400 £ per year.
Location: Dudley, West Midlands
Salary: £36,000 per annum
Hours: 37.5 hours per week, between 8.00am - 6.00pm
Contract: Full-time, permanent
Black Country Living Museum is seeking a Digital Growth & CRM Manager to lead the Museum's digital performance and online revenue growth. Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the region's rich industrial and social heritage.
This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum. You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique.
What will you be doing?
- You will take ownership of the Museum's digital growth and ensure our online platforms deliver strong performance and conversion.
- Leading the Museum's strategy for growing digital ticket sales and online engagement.
- Optimising website performance, user journeys, and the ticket booking experience.
- Managing paid search and analytics agencies, ensuring campaigns deliver strong ROI.
- Developing and delivering CRM and email marketing activity aligned to the Museum's programme and campaigns.
- Improving search visibility through SEO and emerging AI-driven optimisation.
- Monitoring digital performance (analytics and CRM), translating data into clear, actionable insights to inform campaigns and decision-making.
- Working closely with colleagues across programming, marketing, and commercial teams to ensure the website supports wider organisational priorities.
- Line managing the Content & Social Media Executive, aligning content with digital growth objectives.
What are we looking for?
- We are looking for a commercially minded digital specialist who thrives on using data to improve performance and drive results.
- Proven experience delivering digital marketing or ecommerce growth with measurable commercial outcomes.
- Excellent analytical skills, with the ability to interpret data (analytics/CRM) into clear insights and actions.
- Experience managing paid media campaigns or agencies, and optimising performance.
- Experience improving website performance, user journeys, and conversion rates.
- Good understanding of SEO and digital discoverability principles.
- Proactive, entrepreneurial mindset - comfortable testing, launching, and refining digital activity.
- Enthusiasm for the Museum's mission and engaging audiences with Black Country heritage.
Who are we?
We are an award-winning 29-acre open-air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage, creating pride today and possibility for the future.
Why join us?
Black Country Living Museum tells the story of one of Britain's most influential regions through immersive experiences, historic buildings and a vibrant programme of events. As VisitEngland's Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition - championing the Black Country, celebrating its people and communities, and sharing the region's distinctive heritage with new audiences.
You’ll be joining a collaborative and ambitious team with the opportunity to shape how hundreds of thousands of people discover and engage with the Museum online each year.
What can you expect?
- Unique Working environment: The Museum hosts seasonal, themed, and high-profile events, as well as being regularly used for TV and Film locations.
- Opportunity to learn new skills.
- Competitive rewards & benefits.
- Supportive & inclusive work culture.
- Positive attitude to work-life balance.
What are you waiting for? Begin your Black Country Journey now and apply using your most up-to-date CV.
BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.
Closing date: 10th April 2026
Interviews are expected to take place from 17th April 2026; adjustments will be made should successful candidates be unable to attend.
As we say in the Black Country, tara-a-bit!
Digital Growth & CRM Manager employer: Black Country Living Museum
Contact Detail:
Black Country Living Museum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth & CRM Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online forums. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your digital marketing achievements. This is a great way to demonstrate your expertise in driving online growth and engaging audiences.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their mission, and think about how your experience aligns with their goals. Be ready to discuss how you can help boost their digital performance.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Black Country Living Museum.
We think you need these skills to ace Digital Growth & CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Growth & CRM Manager role. Highlight your experience in digital marketing, CRM, and any relevant achievements that showcase your ability to drive online revenue growth.
Showcase Your Analytical Skills: Since this role requires excellent analytical skills, don’t forget to include examples of how you've used data to improve performance in previous roles. We want to see how you can translate insights into actionable strategies!
Be Enthusiastic About Our Mission: Let your passion for the Black Country heritage shine through in your application. Show us why you’re excited about engaging audiences with our unique stories and how you can contribute to our mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Black Country Living Museum
✨Know Your Digital Metrics
Before the interview, brush up on key digital marketing metrics and analytics. Be ready to discuss how you've used data to drive growth in previous roles. This will show your analytical skills and understanding of performance measurement, which are crucial for the Digital Growth & CRM Manager position.
✨Showcase Your SEO Knowledge
Familiarise yourself with SEO principles and be prepared to share examples of how you've improved search visibility in past projects. Discuss any experience you have with AI-driven optimisation techniques, as this aligns perfectly with the museum's goals for enhancing digital discoverability.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams. Think of examples where you've successfully collaborated with others to achieve a common goal. Highlight your ability to align digital strategies with broader organisational priorities, as this will resonate well with the interviewers.
✨Prepare Questions About Their Digital Strategy
Show your enthusiasm for the museum's mission by preparing insightful questions about their current digital strategy and future plans. This not only demonstrates your interest but also gives you a chance to showcase your proactive mindset and entrepreneurial spirit.