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- Tasks: Lead digital growth and CRM strategies to boost online engagement and ticket sales.
- Company: Join the award-winning Black Country Living Museum, celebrating rich heritage.
- Benefits: Enjoy competitive salary, supportive culture, and opportunities for skill development.
- Why this job: Make a real impact on how audiences connect with history through digital channels.
- Qualifications: Experience in digital marketing, analytics, and a passion for engaging audiences.
- Other info: Be part of a collaborative team in a unique working environment.
The predicted salary is between 36000 - 50400 £ per year.
Is this your next job? Read the full description below to find out, and do not hesitate to make an application.
Location: Dudley, West Midlands
Salary: £36,000 per annum
Hours: 37.5 hours per week, between 8.00am - 6.00pm
Contract: Full-time, permanent
Black Country Living Museum is seeking a Digital Growth & CRM Manager to lead the Museum's digital performance and online revenue growth. Recognised as Large Visitor Attraction of the Year by VisitEngland, Black Country Living Museum welcomes hundreds of thousands of visitors each year to experience the region's rich industrial and social heritage. This position will play the leading role in ensuring our digital channels help more people discover, engage with and visit the Museum.
You will lead the development of our website performance, search visibility, paid media activity and CRM marketing, helping connect audiences with the stories, people and places that make the Black Country unique.
What will you be doing?
- Take ownership of the Museum's digital growth and ensure our online platforms deliver strong performance and conversion.
- Lead the Museum's strategy for growing digital ticket sales and online engagement.
- Optimise website performance, user journeys, and the ticket booking experience.
- Manage paid search and analytics agencies, ensuring campaigns deliver strong ROI.
- Develop and deliver CRM and email marketing activity aligned to the Museum's programme and campaigns.
- Improve search visibility through SEO and emerging AI-driven optimisation.
- Monitor digital performance (analytics and CRM), translating data into clear, actionable insights to inform campaigns and decision-making.
- Work closely with colleagues across programming, marketing, and commercial teams to ensure the website supports wider organisational priorities.
- Line manage the Content & Social Media Executive, aligning content with digital growth objectives.
What are we looking for?
- A commercially minded digital specialist who thrives on using data to improve performance and drive results.
- Proven experience delivering digital marketing or ecommerce growth with measurable commercial outcomes.
- Excellent analytical skills, with the ability to interpret data (analytics/CRM) into clear insights and actions.
- Experience managing paid media campaigns or agencies, and optimising performance.
- Experience improving website performance, user journeys, and conversion rates.
- Good understanding of SEO and digital discoverability principles.
- Proactive, entrepreneurial mindset - comfortable testing, launching, and refining digital activity.
- Enthusiasm for the Museum's mission and engaging audiences with Black Country heritage.
Who are we?
We are an award-winning 29-acre open-air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage, creating pride today and possibility for the future.
Why join us?
Black Country Living Museum tells the story of one of Britain's most influential regions through immersive experiences, historic buildings and a vibrant programme of events. As VisitEngland's Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition - championing the Black Country, celebrating its people and communities, and sharing the region's distinctive heritage with new audiences. You'll be joining a collaborative and ambitious team with the opportunity to shape how hundreds of thousands of people discover and engage with the Museum online each year.
What can you expect?
- Unique working environment: The Museum hosts seasonal, themed, and high-profile events, as well as being regularly used for TV and Film locations.
- Opportunity to learn new skills.
- Competitive rewards & benefits.
- Supportive & inclusive work culture.
- Positive attitude to work-life balance.
What are you waiting for? Begin your Black Country Journey now and apply using your most up-to-date CV.
BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates.
Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.
Closing date: 10th April 2026
Interviews are expected to take place from 17th April 2026; adjustments will be made should successful candidates be unable to attend.
Digital Growth & CRM Manager in Birmingham employer: Black Country Living Museum
Contact Detail:
Black Country Living Museum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Growth & CRM Manager in Birmingham
✨Tip Number 1
Get to know the company inside out! Research Black Country Living Museum's mission, values, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give us insights into the company culture and even lead to referrals.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital growth and CRM. Think about how your experience aligns with their needs and be ready to share specific examples of your successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Digital Growth & CRM Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Growth & CRM Manager role. Highlight your experience in digital marketing, CRM, and any relevant achievements that showcase your ability to drive online revenue growth.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about the Black Country Living Museum and how your skills align with our mission. Be sure to mention specific examples of how you've improved digital performance in previous roles.
Show Off Your Analytical Skills: Since we’re looking for someone who can interpret data into actionable insights, make sure to include examples of how you've used analytics to inform your digital strategies. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Black Country Living Museum
✨Know Your Digital Metrics
Before the interview, brush up on key digital marketing metrics and analytics. Be ready to discuss how you've used data to drive growth in previous roles. This will show your analytical skills and understanding of performance measurement, which are crucial for the Digital Growth & CRM Manager position.
✨Showcase Your SEO Knowledge
Familiarise yourself with the latest SEO trends and techniques. Prepare examples of how you've improved search visibility in past projects. This will demonstrate your expertise in optimising digital channels, a key responsibility for the role.
✨Prepare for Scenario Questions
Think about potential scenarios related to digital growth and CRM strategies. Be ready to explain how you would approach challenges like improving user journeys or managing paid media campaigns. This will highlight your proactive mindset and problem-solving abilities.
✨Align with the Museum's Mission
Research the Black Country Living Museum and its heritage. Be prepared to discuss how your values align with their mission and how you can contribute to engaging audiences. Showing genuine enthusiasm for the museum's goals will set you apart from other candidates.