Social Media Account Director – Senior AD – Manchester/Hybrid

My client is a global marketing agency that has three maternity leave roles working in their social media team based in their Manchester offices. Two of the roles will work in the consumer team predominantly on various brands with a key food client and the other role will work predominately on a B2B telecoms client. All the roles are maternity leave roles lasting for 10 – 12 months, but it is likely some will become permanent roles. The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s marketing needs are met. Responsibilities * Lead multiple social accounts, taking the client lead role and managing the team to deliver best in class social content and channel management * Manage social retainers and campaign planning, delivering to agreed deadlines * Oversee content creation from ideation to production, as well as community management to ensure all content/copy aligns to brand look and feel and tone of voice * Work closely with strategy and creative teams to ensure all social content aligns to overall brand strategy, as well as plan future social campaigns * Oversee content measurement by compiling benchmarks and KIPs and working with the social team to report on a monthly and quarterly basis * Manage client and campaign budgets to ensure work is commercially viable What you bring * Extensive experience in a similar position. You’ll be a social expert who’s able to talk in detail about the different social platforms, functionalities and best practice * Experience working on a range of B2B and B2C clients * Practical and hands on experience with the fundamental areas of social, including strategy, content creation, community management, content boosting and reporting * Significant experience working with platforms, including Facebook, TikTok, Twitter (X), Pinterest, LinkedIn, and with social media tools, including Brandwatch, Sprinklr, Falcon, Sprout Social * Expertise in all things social, including latest developments and trends, how social can deliver client business goals, social creative best practices, influencer marketing, paid social, and measurement and analyse * Proficient experience in client management as well as managing a social media team * Ability to oversee and manage account commercials, overseeing accounts with significant budgets * A great understanding of how social integrates with other channels, including media, influencer, PR and eCRM * The ability to work collaboratively and build relationships within internal stakeholders and clients alike * An understanding of new business and experience collaborating on pitches A few of the benefits * You\’ll have a great compensation package, private health & dental insurance, corporate discounts and free access to LinkedIn learning * 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days) * They also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years * You\’ll have a hybrid working schedule, with flexible start/end hours