PR Account Director – Senior Account Director in Manchester

PR Account Director – Senior Account Director

Manchester/Hybrid

REF: BCHS388

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team.

This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).

This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.

Necessary Experience

• High level of writing skills and ability to adapt style for different audiences
• A strong understanding of the media, editorial requirements and what makes a story
• Ability to demonstrate creativity and innovative thinking
• Experience of delivering impactful communications campaigns from inception through to delivery
• Ability to build relationships internally and externally, at all levels
• Strong organisational and time management skills
• Demonstrates the ability to work independently, whilst maintaining team role
• Strong administrative and project management skills
• Professional demeanour, sets a strong example to junior members of the team
• A thorough understanding of the value and importance of PR and its place within the overall communications/marketing mix
• A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools
• Ability to work to deadlines
• Strong presentation skills, presenting effectively and talking with authority
• The ability to forge long lasting and meaningful relationships with clients
• Strong financial and commercial awareness
• The ability to manage a client’s marketing budget
• Reliable, committed and organised with an ability to handle change easily
• Confident and has the ability to foster confidence and respect from clients
• Great inter‑personal skills

Responsibilities

• Plan and implement impactful communications campaigns
• Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives
• Ensure pro‑active service and that accounts are serviced to the correct level
• Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
• Ability to write “journalist quality” press releases
• Assist in the reporting, analysis and evaluation of campaigns
• Liaise with the client and act as key point of contact in support of senior consultants
• Sell ideas, promotions and features to clients and media
• Delegate to junior members of the team effectively
• Supervise Account Executive and Account Manager’s activity and workload
• Fully participate in brainstorms and create workable programmes for new business and existing clients
• Keep track of impending deadlines and ensure all work is completed in a timely manner
• Actively participate in new business development including proposal writing
• Identify new business opportunities
• Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
• Ensure all work is completed on time and within budget
• Lead on accounts and monitor client satisfaction levels
• Producing draft fee and expense budgets for new business
• Represent the agency at events