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- Tasks: Drive marketing, brand, and communications for a leading fashion manufacturer.
- Company: Join a top UK fashion manufacturer based in Lancashire.
- Benefits: Gain hands-on experience in social media and digital PR with creative freedom.
- Why this job: Be part of a dynamic team shaping brand presence across platforms like TikTok and Instagram.
- Qualifications: Experience in PR or marketing, creativity, and strong communication skills are essential.
- Other info: Opportunity to work with influencers and manage exciting campaigns.
My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive. This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications. Responsibilities: * Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands * Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms * Produce creative social assets from idea through to visual execution * Influencer research and liaison on gifted and paid posts * Develop relationships with brand ambassadors, negotiate fees and manage budgets * Attendance/coordination of influencer events * Manage the full life cycle of paid social campaigns * Market trend and audience research, creating social ads and formatting, campaign planning etc * Reporting and post campaign analysis market/trend research * Write content for the group’s websites and blogs, plus press releases where necessary * Managing and analyse paid search/PPC * Implement website updates where necessary * Liaising with the UK sales team regularly * Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links * Have an involvement in producing creative visual assets from idea through to visual execution including POS * Liaise with 3rd party agencies on a regular basis * Where relevant support growing overseas distribution through tailored territory support * Research and production of photoshoots to support seasonal launches including model and still life shoots * Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment
Fashion Social & Digital PR Executive employer: Black Cherry Recruitment Ltd
Contact Detail:
Black Cherry Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fashion Social & Digital PR Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and social media, especially within the fashion industry. Follow key influencers and brands on platforms like Instagram and TikTok to understand what content resonates with audiences.
✨Tip Number 2
Build a portfolio showcasing your previous work in social media campaigns and PR initiatives. Highlight any creative assets you've produced and successful campaigns you've managed to demonstrate your skills effectively.
✨Tip Number 3
Network with professionals in the fashion and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the latest practices in social and digital PR.
✨Tip Number 4
Stay updated on the latest tools and software used for social media management and analytics. Being proficient in these tools can give you an edge in managing campaigns and analyzing their performance.
We think you need these skills to ace Fashion Social & Digital PR Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills for the Fashion Social & Digital PR Executive position, so you can tailor your application accordingly.
Showcase Relevant Experience: Highlight your previous experience in PR and marketing, especially in the fashion industry. Provide specific examples of campaigns you've worked on, particularly those that involved social media and digital marketing.
Demonstrate Creativity: Since the role involves producing creative social assets, include examples of your work or describe projects where you showcased your creativity. This could be through a portfolio link or detailed descriptions in your CV.
Tailor Your Cover Letter: Write a personalized cover letter that reflects your passion for fashion and digital marketing. Mention how your skills align with the company's goals and how you can contribute to increasing brand awareness and engagement.
How to prepare for a job interview at Black Cherry Recruitment Ltd
✨Showcase Your Creativity
As a Fashion Social & Digital PR Executive, creativity is key. Prepare to discuss your previous projects where you developed social assets or campaigns. Bring examples that highlight your ability to think outside the box and engage audiences.
✨Know the Brands Inside Out
Research the brands under the company’s umbrella thoroughly. Understand their target audience, current marketing strategies, and recent campaigns. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Ready for Trend Discussions
Stay updated on the latest trends in fashion and digital marketing. Be prepared to discuss how these trends can be leveraged to enhance brand visibility and engagement. Showing that you are proactive about market research will impress your interviewers.
✨Prepare for Influencer Strategy Questions
Since influencer marketing is a significant part of the role, think about your experience with influencers. Be ready to discuss how you would approach influencer research, negotiation, and event coordination. Highlight any successful collaborations you've managed in the past.
