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- Tasks: Drive marketing and communications for a leading fashion brand across social media platforms.
- Company: Join a top UK fashion manufacturer known for innovation and style.
- Benefits: Enjoy creative freedom, flexible working options, and opportunities for growth.
- Why this job: Be part of a dynamic team shaping the future of fashion marketing with a strong social impact.
- Qualifications: Experience in PR or marketing, especially in digital and social media required.
- Other info: Opportunity to work on exciting influencer campaigns and seasonal launches.
The predicted salary is between 28800 - 48000 £ per year.
My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive. This experienced PR/Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
- Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands.
- Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms.
- Produce creative social assets from idea through to visual execution.
- Influencer research and liaison on gifted and paid posts.
- Develop relationships with brand ambassadors, negotiate fees and manage budgets.
- Attendance/coordination of influencer events.
- Manage the full life cycle of paid social campaigns.
- Market trend and audience research, creating social ads and formatting, campaign planning etc.
- Reporting and post campaign analysis market/trend research.
- Write content for the group's websites and blogs, plus press releases where necessary.
- Managing and analyse paid search/PPC.
- Implement website updates where necessary.
- Liaising with the UK sales team regularly.
- Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links.
- Have an involvement in producing creative visual assets from idea through to visual execution including POS.
- Liaise with 3rd party agencies on a regular basis.
- Where relevant support growing overseas distribution through tailored territory support.
- Research and production of photoshoots to support seasonal launches including model and still life shoots.
- Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment.
- Ad hoc digital projects supporting the marketing & digital manager.
Fashion Social & Digital Executive employer: Black Cherry Recruitment Ltd
Contact Detail:
Black Cherry Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fashion Social & Digital Executive
✨Tip Number 1
Familiarise yourself with the latest trends in fashion marketing and social media. Follow industry leaders on platforms like Instagram and TikTok to understand what content resonates with audiences and how brands engage with their followers.
✨Tip Number 2
Build a portfolio showcasing your creative social assets and campaigns. Include examples of influencer collaborations, social ads, and any successful digital marketing strategies you've implemented to demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the fashion and digital marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest tools and techniques that can enhance your application.
✨Tip Number 4
Stay updated on the performance metrics of various social media platforms. Understanding analytics will help you discuss how you can drive engagement and traffic effectively during interviews, showcasing your data-driven approach.
We think you need these skills to ace Fashion Social & Digital Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, digital campaigns, and PR. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and digital marketing. Mention specific examples of past successes in similar roles, particularly in driving engagement and managing social media platforms.
Showcase Creative Skills: Include a portfolio or links to previous work that demonstrates your ability to create engaging social assets and content. Highlight any experience with influencer collaborations and campaign management.
Proofread and Format: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. Ensure your CV and cover letter are well-formatted and easy to read, as this reflects your attention to detail.
How to prepare for a job interview at Black Cherry Recruitment Ltd
✨Showcase Your Creativity
As a Fashion Social & Digital Executive, creativity is key. Prepare to discuss your previous projects where you developed social assets or campaigns. Bring examples of your work that highlight your ability to produce engaging content.
✨Know the Brands Inside Out
Research the company and its brands thoroughly. Understand their target audience, current marketing strategies, and recent campaigns. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Be Ready for Trend Discussions
Stay updated on the latest trends in fashion and digital marketing. Be prepared to discuss how these trends can be leveraged to enhance brand engagement and consumer awareness. Showing your awareness of market dynamics will impress the interviewers.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about the company's future marketing strategies, team dynamics, and how they measure success in their campaigns. This shows your enthusiasm and strategic thinking.
