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- Tasks: Manage B2B PR accounts, create content, and develop innovative campaigns.
- Company: Respected Newcastle-based PR agency with a welcoming culture.
- Benefits: Flexible hybrid working, supportive team environment, and opportunities for growth.
- Why this job: Join a dynamic team and make an impact in the B2B PR landscape.
- Qualifications: Experience in PR, strong communication skills, and a flair for business development.
- Other info: Opportunity to work with diverse clients in construction, tech, and more.
The predicted salary is between 36000 - 60000 £ per year.
My client is a well-known and respected Newcastle based PR agency. They are looking for an experienced B2B PR Account Manager – Senior Account Manager looking for a new opportunity within a welcoming and flourishing agency. You will join their small but perfectly formed team of 5, working on a mix of B2B construction, built environment and tech clients. Clients cover construction, built environment, professional services, trade associates, public sector and tech.
The role will involve working alongside the Company Director. You will liaise with mainly NE regional press and national trade media, so a good working knowledge of regional press and the NE business community is preferable. The role will be hands on and you will account manage, deliver media relations, write copy and content, and be involved with strategic development of client campaigns. As well as account management, this role will involve client servicing, having an entrepreneurial flare for spotting new business opportunities from existing clients as well as having your finger on the pulse for new client opportunities.
Working logistics – they don’t have a prescriptive hybrid model, on average the team are in the office 2/3 days a week, not necessarily for the whole day. The team are trusted to manage their own workloads and clients. The ability to drive and be able to travel around the NE is essential.
Key duties:
- Producing copy and content for public relations and marketing campaigns.
- Media relations, including media liaison, research, writing and ‘selling in’ of editorial content to both traditional and digital based media channels.
- Planning and delivering creative and innovative public relations and communications strategies and campaigns across paid, earned, shared and owned media.
- Build relationships with editors, journalists and bloggers.
- Stakeholder, community and influencer identification and engagement.
- General client management and liaison.
- Taking client briefs, briefing the relevant members of the team on required client work.
- Supporting on crisis and issues-based public relations activities, including out-of-hours handling of media and client calls, as required.
- Devising and delivering social media campaigns and content.
- Collaboration with colleagues planning and delivering wider campaigns across the business.
- Evaluating client campaigns to measure effectiveness and demonstrate ROI.
- Budget preparation and management.
- Planning and scheduling photography and video, as well as assisting with video editing.
- Business development support, administration and other duties that may arise from time to time.
B2B PR Account Manager – Senior AM – Newcastle/Hybrid employer: Black Cherry Recruitment Ltd
Contact Detail:
Black Cherry Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B PR Account Manager – Senior AM – Newcastle/Hybrid
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in PR, especially in B2B sectors like construction and tech. When you land that interview, bring it along to showcase what you can do and how you can add value to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to agencies you admire, like the one you're eyeing in Newcastle. A friendly email expressing your interest can go a long way in getting your foot in the door.
✨Tip Number 4
Keep it local! Since this role involves liaising with NE regional press, make sure you’re up to speed with local news and trends. Being knowledgeable about the area will impress potential employers and show that you’re genuinely interested in the role.
We think you need these skills to ace B2B PR Account Manager – Senior AM – Newcastle/Hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the B2B PR Account Manager role. Highlight your experience in media relations, client management, and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Showcase Your Writing Skills: Since you'll be producing copy and content, include examples of your writing in your application. Whether it's press releases, articles, or social media posts, we want to see your flair for words and how you can engage an audience.
Demonstrate Your Knowledge of the NE Business Community: Familiarity with the regional press and the NE business scene is a big plus. In your application, mention any connections or experiences you have that relate to this area. It shows us you're ready to hit the ground running!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Black Cherry Recruitment Ltd
✨Know Your Clients
Before the interview, do your homework on the agency's clients, especially in the B2B construction and tech sectors. Familiarise yourself with their recent campaigns and any media coverage they've received. This will show your genuine interest and help you discuss how you can contribute to their success.
✨Showcase Your Media Savvy
Since the role involves liaising with regional press and national trade media, be prepared to discuss your previous media relations experience. Bring examples of successful campaigns you've managed and how you built relationships with journalists. This will demonstrate your ability to hit the ground running.
✨Demonstrate Your Strategic Thinking
Think about how you can add value to the agency's strategic development of client campaigns. Be ready to share ideas on innovative PR strategies or content that could resonate with their target audiences. This will highlight your entrepreneurial flair and proactive approach.
✨Be Ready to Discuss Business Development
The agency is looking for someone who can spot new business opportunities. Prepare to talk about how you've successfully identified and pursued new client leads in the past. Share specific examples that showcase your ability to grow accounts and contribute to the agency's overall success.