At a Glance
- Tasks: Lead performance marketing campaigns across international markets, focusing on Meta and expanding to TikTok and Search.
- Company: Join Eucalyptus, a fast-growing health tech company on a mission to improve long-term care.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and AI tools.
- Why this job: Make a real impact in health while running high-budget campaigns and testing innovative ideas.
- Qualifications: 3-5 years in performance marketing with strong experience in Meta and data analysis skills.
The predicted salary is between 50000 - 65000 £ per year.
About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long‑term care.
Euc is the company behind Juniper, one of the world’s largest weight‑management programs combining GLP‑1 medication with personalised nutrition, movement support, and clinician‑led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
Supported over 350k patients living with obesity across our 5 markets.
Received selective NICE endorsement to provide services to the NHS.
Tailored our offering to thousands of patients in Germany and Japan.
About the role (What you'll be doing)
As a Performance Marketer, you will be a hands‑on IC sitting within the International Launch Team, working directly under the Global Head of Performance and alongside our Staff Performance Marketer (Search & Analytics). You'll be a key part of the central buying function, responsible for running paid media across international markets from day one.
You’ll start with Meta as our biggest spending channel, then expand across TikTok, Search, and others as the function grows. There's minimal approval friction here. If you have a good idea, you can test it. The feedback loop is tight and the learning is real.
- Own and optimise paid media campaigns across Meta, with expanding scope into TikTok and Search.
- Set up paid media accounts from scratch in new markets - building campaign structure, tracking, and creative testing frameworks from the ground up.
- Run a consistent test‑measure‑learn cycle across creative and campaign setup to keep improving performance.
- Work within established playbooks and pressure test them - flagging what's working, what isn't, and why.
- Turn performance data into sharp creative briefs and clear optimisation plans.
- Analyse what's working across creative, targeting, and landing page experience - and act on it.
- Build clear performance reports that track results by channel, campaign, and creative.
- Keep tracking clean and accurate across platforms using pixels, UTMs, and event‑based measurement.
- Explore and apply AI tools to create efficiencies in day‑to‑day workflows and speed up the test‑and‑learn cycle.
- Stay across platform changes and best practices to keep strategies sharp.
- Work cross‑functionally with analytics and growth teams to surface insights and spot new opportunities.
About you (Who you are)
You’ve got 3-5 years in performance marketing with serious hands‑on time on Meta. You think about creative as the lever, not an afterthought. You’re comfortable pulling data and turning it into a point of view and you’re curious enough to keep pushing on what's possible.
You’ll likely bring:
3-5 years of performance marketing experience with a heavy focus on Meta / Facebook Ads.
Strong instincts for direct response creative – what works, how to test it, and how to scale it.
Experience managing ad accounts spending meaningful budgets, ideally across multiple markets or brands.
Solid understanding of campaign setup, attribution, pixel and event tracking.
Analytical chops – you can read performance data and know what to do with it.
A genuine curiosity about AI tools and how they can make you faster and smarter.
Comfort working across multiple channels (TikTok and Search experience is a bonus).
Experience in regulated categories (health, finance) is a plus but not required.
Based in London and able to be in the Old Street office 3 days a week.
Why join Eucalyptus?
Real scale, real fast – you’ll be running campaigns across 6‑7 figure monthly budgets across multiple international markets.
Set things up from scratch – this isn't just inheriting a running.
Performance Lead, International in London employer: black.ai
Eucalyptus is an exceptional employer, dedicated to fostering a culture of innovation and collaboration in the health sector. With a focus on employee growth, you will have the opportunity to lead impactful performance marketing campaigns across international markets, while benefiting from a supportive environment that encourages creativity and experimentation. Located in London, our vibrant office atmosphere promotes teamwork and offers access to cutting-edge resources, making it an ideal place for professionals eager to make a meaningful difference in healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Lead, International in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in performance marketing. We want to see what you can do, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Performance Lead, International in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Eucalyptus.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing, especially with Meta. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Data-Driven:Since we’re all about optimising campaigns, include specific examples of how you've used data to drive results in your previous roles. Show us your analytical side and how it can benefit our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at black.ai
✨Know Your Stuff
Before the interview, dive deep into Eucalyptus and their mission. Understand their products, especially Juniper, and how they tackle obesity. This will show your genuine interest and help you connect your experience in performance marketing to their goals.
✨Showcase Your Creativity
Since the role emphasises creative testing, come prepared with examples of successful campaigns you've run on Meta. Be ready to discuss what worked, what didn’t, and how you adapted your strategies based on data. This will highlight your hands-on experience and innovative thinking.
✨Data is Key
Brush up on your analytical skills! Be prepared to discuss how you've used performance data to inform your decisions. Bring specific metrics or reports that demonstrate your ability to turn data into actionable insights, especially in a multi-market context.
✨Stay Ahead of Trends
Eucalyptus values innovation, so be sure to mention any AI tools or new strategies you've explored in your previous roles. Discuss how you stay updated on platform changes and best practices, as this shows you're proactive and ready to adapt in a fast-paced environment.
