Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead UK marketing efforts and craft customer acquisition strategies for a health-focused company.
- Company: Eucalyptus is revolutionising weight management with innovative digital healthcare solutions.
- Benefits: Enjoy flexible work options, wellness allowances, and a supportive environment for career growth.
- Why this job: Join a passionate team making a real impact on patients' lives while tackling exciting challenges.
- Qualifications: 8-10+ years in performance marketing with experience in scaling media budgets across various platforms.
- Other info: Collaborate globally and help shape a high-performing marketing team in a fast-growing startup.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About Euc
We’re making good health last life a lifetime. More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease. Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dieticians, nurses and pharmacists. Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper. Since launching, we’ve grown fast to support millions of patients.
In the UK we grew from 5,000 to ~30,000 patients, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 45 to 165. Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors.
What’s next? Since reaching over 100,000 patients globally through our weight management program, our goal in 2025 is to extend access to our core treatment program to over 100,000 patients, whilst launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.
About the role (What you’ll be doing)
- As the leader of our UK marketing efforts, you’ll craft a top-tier customer acquisition strategy, starting with a focus on performance marketing.
- With a solid grasp of the core principles behind audience attention and intent, you’ll leverage your experience in scaling new customer acquisition for direct-to-consumer brands to drive impactful growth.
- Lead the charge in managing and optimising paid media campaigns across Facebook, Google, YouTube, TikTok, and other platforms.
- Keep a close eye on how spend impacts the customer funnel, tracking new customer acquisition, CAC, and key competitive metrics to ensure we’re hitting our targets.
- Run a fast, test → measure → learn cycle — and bring key insights back to the team to refine creatives and boost performance.
- Own the attribution process to truly understand the impact of our campaigns.
- Work closely with the brand teams to make sure our campaigns pack a punch, aligning performance with brand-building efforts.
- Find the sweet spots in targeting, creative, post-click experience, and algorithm tweaks — and act fast to optimise them.
- Keep your eyes peeled for new channels and opportunities that can move the needle for growth.
- Collaborate with our team in Australia to share strategies and insights, ensuring we’re all learning and improving across markets.
- Play a key role in helping to grow the UK marketing team, from contributing to hiring decisions to shaping team structure.
- Stay ahead of the game by keeping up with new trends, tools, and the ever-changing landscape of performance marketing.
- Evangelise best-in-class performance marketing strategies across the team, ensuring we’re always operating at our best.
About you (Who you are)
- 8-10+ years of experience in performance marketing or customer acquisition roles for direct-to-consumer brands.
- Proven ability to manage and scale large media budgets across multiple paid channels.
- Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI.
- Solid understanding of event tracking infrastructure and best practices.
- Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment.
- Experience leading cross-functional initiatives to build and optimise high-converting marketing funnels.
- A deep personal interest in marketing, advertising, and experimentation.
Bonus points if you have:
- Experience working closely with creative teams to produce ads that drive both attention and performance.
- A track record of success within a fast-growing startup environment.
- Hands-on experience in email marketing, with a strong interest or working knowledge of conversion rate optimisation (CRO) strategies.
- Demonstrated ability to build, manage, and grow high-performing teams.
- Experience working within a regulated industry and understanding how to navigate compliance while driving growth.
So, why join Eucalyptus?
- Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly.
- You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews.
- You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong.
- We also offer a range of benefits including your own stake in the business with our employee options program, a monthly wellness allowance, a yearly personal development budget, 25 days holiday + bank holidays, and a fun office with regular socials.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
Head of Acquisition - Juniper UK employer: black.ai
Contact Detail:
black.ai Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition - Juniper UK
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the health and wellness sector. Understanding how Juniper's approach to weight management is positioned in the market can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the health tech and performance marketing fields. Engaging with industry experts can provide insights into effective strategies and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed large media budgets and optimised campaigns across various platforms. Being able to articulate your past successes will demonstrate your capability to drive growth for Juniper.
✨Tip Number 4
Showcase your understanding of data analytics and attribution models. Be ready to explain how you've used data to inform your marketing decisions, as this role heavily relies on tracking customer acquisition metrics and optimising performance.
We think you need these skills to ace Head of Acquisition - Juniper UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and customer acquisition. Use specific metrics to demonstrate your success in previous roles, especially in scaling media budgets and managing campaigns across various platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with Eucalyptus's mission and goals, particularly in relation to their innovative approach to weight management and healthcare.
Showcase Relevant Skills: Emphasise your expertise in channel attribution, event tracking infrastructure, and your ability to navigate fast-paced environments. Mention any hands-on experience you have with creative teams and email marketing strategies.
Highlight Your Leadership Experience: If you have experience building and managing high-performing teams, make sure to include this in your application. Discuss how you've contributed to team structure and hiring decisions in previous roles, as this is crucial for the Head of Acquisition position.
How to prepare for a job interview at black.ai
✨Showcase Your Performance Marketing Expertise
Make sure to highlight your extensive experience in performance marketing, especially with direct-to-consumer brands. Be prepared to discuss specific campaigns you've managed, the budgets involved, and the results achieved. This will demonstrate your capability to drive impactful growth for Juniper.
✨Understand the Customer Acquisition Funnel
Familiarise yourself with the customer acquisition funnel and be ready to explain how you track metrics like CAC and conversion rates. Discuss any tools or methodologies you've used to optimise these processes, as this role heavily relies on data-driven decision-making.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, including creative and brand teams, be sure to share examples of successful cross-functional projects you've led. Highlight your ability to communicate effectively and align different teams towards common goals.
✨Stay Ahead of Marketing Trends
Demonstrate your passion for marketing by discussing recent trends or tools you've explored. Show that you're proactive about learning and adapting to the ever-changing landscape of performance marketing, which is crucial for driving growth at Juniper.
