Account Executive (Primary Care)

Location

London, United Kingdom

Employment Type

Full time

Department

Sales

About Heidi

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practise with AI systems that reduce their admin burden, improve clinical quality, and increase access for patients. Heidi is one of the first real examples of that future – already live in production, already changing lives.

Built by clinicians, for clinicians, Heidi is powered by a diverse team of engineers, doctors, mathematicians, designers, and operators. We’ve already supported over 20 million consults globally, and now power more than 2 million consults every week.

Following a recent $16.6M USD raise, we’re scaling rapidly across Australia, the UK, and North America. Our free AI medical scribe is already used by thousands of GPs and growing fast. Now we’re looking for someone to help turn that momentum into something bigger.

The role

We’re looking for a high-energy junior Account Executive to help turn Heidi’s explosive product-led adoption into full-practice deployments across UK general practice.

This isn’t your typical SDR or junior AE role. You’ll be joining at the inflection point of our PLS motion – where thousands of GPs are signing up organically, and the opportunity is to convert that individual usage into team-wide rollouts and paid plans. You’ll own the critical moment between product curiosity and practice-wide commitment.

That means jumping on warm leads from GPs who’ve started using Heidi for free, understanding their needs, and making the case for why their whole team should come onboard. You’ll be deep in the funnel, running fast, and iterating constantly – no stale scripts or handoffs here.

There’s no fixed playbook yet – you’ll be writing it with us. Expect a high volume of deals, messy workflows, and a ton of autonomy to test, learn, and improve. You’ll work closely with seasoned operators, get hands-on coaching in SaaS sales craft, and play a real part in shaping how we scale Heidi’s go-to-market engine.

If you’re hungry to make a career in tech sales, learn fast, and ride the momentum of one of the most exciting product-led companies in healthcare – this is the role.

What you’ll be doing

• Owning the full sales cycle from product-qualified leads (GPs who’ve signed up or used Heidi) through to conversion and onboarding.

• Running calls, emails, demos, and experiments to turn interest into committed adoption.

• Learning how to deeply understand GP workflows and pain points – from solo GPs to practice managers and PCNs – and tailoring your message accordingly.

• Getting your hands dirty with HubSpot, Notion, PostHog, and whatever else helps you track and improve conversion.

• Suggesting improvements to our sales and onboarding flow to make things smoother and faster.

• Partnering with product, clinical, and customer success teams to flag blockers and close feedback loops.

• Bringing hustle, energy, and ideas to every part of our growth motion.

We’d love to hear from you if:

• You’re early in your sales/growth career but already showing high ownership and drive.

• You’ve done sales development, inside sales, recruitment, customer success – or anything else involving people, persistence, and persuasion.

• You’re energised by a high-volume, high-velocity environment with some ambiguity.

• You learn fast, adapt quickly, and care about the detail.

• You’re comfortable picking up the phone and handling objections.

• You want to build something that matters – and are excited by the idea of changing how healthcare works.

Bonus if you:

• Have worked in health tech, or have familiarity with the UK GP landscape (whether in sales, ops, product, or even as a patient).

• Have worked in a product-led company before and know how to navigate product-qualified leads (PQLs).

• Have experience using HubSpot, PostHog, or similar tools.

Why join us

• Unmatched growth: You’ll be joining one of Australia’s fastest-growing startups, now expanding rapidly in the UK.

• Product-first momentum: You’re not starting from scratch – we already have active users and a working product clinicians love.

• Real ownership: Equity included. When Heidi wins, you win.

• Learning environment: Work directly with seasoned operators who have built and scaled unicorns.

• Resources to grow: £500 personal development budget + wellness days + paid birthday off.

The kicker

If you’re looking for a smooth, predictable commercial role – this probably isn’t for you.

But if you’re hungry, curious, and excited to help build a generational health tech company from the ground up – we’d love to meet you.

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