At a Glance
- Tasks: Lead go-to-market strategies and drive growth for our innovative freelance platform.
- Company: Join Malt, Europe's top freelancing marketplace with a vibrant, diverse team.
- Benefits: Enjoy stock options, paid sabbaticals, and free books for personal development.
- Other info: Be part of a culture that champions equality and offers excellent career growth.
- Why this job: Shape the future of work while making a real impact in a dynamic environment.
- Qualifications: 8+ years in B2B marketing with a knack for strategic thinking and collaboration.
The predicted salary is between 63000 - 77000 £ per year.
About Malt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013 by Vincent Huguet, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match. Malt is a marketplace that embraces a community of over 1 million freelancers and over 90,000 clients, ranging from small and medium-sized enterprises to large corporations. We’re more than just a connector. Our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more. It’s all about giving both freelancers and companies choice and added peace of mind so that every experience on Malt is nothing less than (inter)stellar.
Malt is also a tech company with a human approach, committed to creating a safe and inclusive space where every employee can thrive both personally and professionally. We are committed to equality and diversity (50% of people managers are women) and have strong career path policies allowing all Malters to develop and grow equally. We are backed by renowned investors including ISAI, Serena, Eurazeo Growth, Goldman Sachs, and BPI France.
The Situation: Malt is actively shaping the "New Way of Work." As a European scale-up with over 600 employees across Europe, UK, UAE, and more than 1 million freelancers on our platform, we are in a thrilling growth phase—bolstered by a new Executive team. We need an exceptional Senior Product Marketing Manager to architect the narrative and go-to-market engine for our core business initiatives, operating with high autonomy in a dynamic, high-stakes market landscape.
The mission: Drive zero-to-one growth by architecting our go-to-market strategy, uniting cross-functional teams, and translating intricate customer insights into highly scalable commercial execution. Taking full ownership of our product positioning, you will develop deep mastery in advanced marketplace economics and multi-stakeholder enablement, delivering the tangible business outputs that will directly accelerate our Gross Sales Volume (GSV) and market penetration.
Key Responsibilities
- Pillar 1: Go-To-Market Launch Architecture
- Action: Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
- Output: Compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns that tell a resonant story and set us apart in the market.
- Metrics of Performance: GSV pipeline generated from new product launches and overall product adoption rates.
- Pillar 2: Commercial Enablement & Revenue Acceleration
- Action: Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win.
- Output: A dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration.
- Metrics of Performance: Sales cycle velocity (time-to-close) and conversion rate optimization across the entire funnel.
- Pillar 3: Product Strategy & Cross-Functional Synergy
- Action: Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
- Output: Market-validated product pilots, beta programs, and seamless cross-organizational alignment that directly shape and de-risk the product roadmap.
- Metrics of Performance: Beta-to-General-Availability successful transition rate and stakeholder alignment velocity.
Requirements & The Skills Matrix
- Proven Mastery: Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
- Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
- Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
- Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
Skills You Will Deploy & Develop
- Advanced marketplace economics and dynamic matching optimization.
- Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
- Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
- Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
The Self-Selection Filter
This role is perfect for you if you embrace ambiguity with a genuine enthusiasm for problem-solving, thrive on translating immense complexity into elegant frameworks, intuitively champion cross-functional team success, and possess the proactive drive to architect new solutions from the ground up.
This role is NOT for you if you prefer maintaining predictable, pre-existing playbooks over building new ones, hesitate to take decisive action without explicit step-by-step guidance, or view cross-functional feedback and friction as a roadblock rather than an opportunity for collaborative optimization.
30-90-180 Day Impact Plan
- Day 30: Dive deep into Malt’s marketplace mechanics, absorb our culture, and map out the current cross-functional processes.
- Day 90: Take full ownership of the GTM pipeline and Metrics of Performance for your designated core products.
- Day 180: Operate entirely autonomously, recognized across the organization as the definitive subject matter expert for your portfolio.
Malt is the perfect space to thrive personally and professionally. We are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Your profile may be subject to background screening. For more information see our candidate privacy policy.
Additional Information
- Contract Type: Full-Time
- Location: London
- Possible partial remote
Senior Product Marketing Manager - GTM employer: Blablacar
At 360Learning, we pride ourselves on being an exceptional employer that fosters a culture of collaboration and continuous learning. Our London team enjoys flexible working hours, comprehensive health benefits, and a commitment to diversity and inclusion, ensuring every employee feels valued and empowered. With ample opportunities for professional growth and a supportive environment, we are dedicated to helping our employees thrive while making a meaningful impact in the world of collaborative learning.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - GTM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blablacar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blablacar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blablacar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blablacar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager - GTM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blablacar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blablacar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blablacar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blablacar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blablacar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blablacar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
