At a Glance
- Tasks: Design and execute impactful marketing initiatives to boost brand awareness and generate leads.
- Company: Join Malt, Europe's leading freelancing platform with a vibrant, diverse culture.
- Benefits: Enjoy 30 days annual leave, hybrid work, stock options, and private health insurance.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape the future of work while collaborating with a global team of innovators.
- Qualifications: 3-5 years in B2B marketing, project management skills, and fluency in English.
The predicted salary is between 63000 - 77000 £ per year.
About Malt is Europe's leading freelancing platform with one clear mission: to give people the freedom to choose who they work with. Co-founded in 2013, Malt is a tech company with a human approach that helps companies and freelancers make the perfect match. Malt is a marketplace that embraces a community of over 850,000 freelancers and over 90,000 clients, ranging from small and medium-sized enterprises to large corporations. We’re more than just a connector. Our marketplace streamlines freelancer-client communications, simplifies administrative and legal tasks, expedites invoicing and payments, and so much more.
Malt is also committed to creating a safe and inclusive space where every employee can thrive both personally and professionally, committed to equality and diversity (50% of people managers are women), and has strong career path policies allowing all Malters to develop and grow equally.
Join us on Planet Malt, we need you to help us write this next chapter!
Job Description
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality leads and sales meetings, and nurture Malt clients, in the UK and globally. While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support global sales strategy. You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
Key responsibilities
- Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing.
- Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localise global campaigns covering all our business in the UK.
- Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.
- Organise events (Malt’s run event and sponsorship to external events), leveraging resources as needed.
- Align with the Enterprise & global sales teams.
- Work closely with sales leadership to align the marketing activities to the business needs & organisation, hold business reviews, and participate in sales meetings.
- Facilitate access to all marketing resources (events / ebooks / articles etc.)
- Facilitate feedback loop with sales.
- Analyse results, metrics and reports to determine effectiveness of program activities.
- Participate in transversal projects and/or global activities.
About you
- 3 to 5 years of B2B field or event marketing experience preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project management skills as you will be working on several projects at once in a fast-paced environment and will need to be autonomous.
- High comfort level with a fast-changing environment.
- Full proficiency in English is required; fluency in Spanish would be a significant plus.
- Experience and ease with tools such as Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) is appreciated.
How to join the mission?
- First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (30-45 minutes)
- Interview with your future manager, Marthe Buisson, Head of Field Marketing, to delve into your experience and the specifics of the role. (45 minutes)
- Home assignment for you to complete, which will be evaluated by Marthe and a member of the sales team in order to assess your technical skills.
- Final interview with a C-Level leader to discuss Malt’s long-term vision.
Life on planet Malt is the perfect space to thrive personally and professionally.
Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other onboardees at our office in Paris.
Remote work: Hybrid remote policy - 3 days office / 2 days home-office.
Annual leave: 30 days/year.
Sabbatical: 1 month paid sabbatical once you've been with Malt for 3 years.
Stock options: Every Malter is entitled to stock options.
Private health insurance: Rewarded for healthy living by our UK provider Bupa.
Cycle to work scheme: Save on a bike and equipment.
Season ticket loan: Save on public transport.
Pension: Malt contributes 5% through Aviva.
Dog friendly office: In the heart of London!
Free books: If you’re interested in learning more about any topic relevant to your career, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow.
At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Your profile may be subject to background screening. For more information see our candidate privacy policy.
Additional Information
- Contract Type: Full-Time
- Location: London
- Possible partial remote
Field Marketing Specialist - UK in London employer: Blablacar
Malt is an exceptional employer, offering a vibrant work culture that champions diversity and inclusion, with 50% of leadership roles held by women. Employees enjoy a hybrid work model, generous annual leave, and unique benefits like a dog-friendly office in London and a personal book allowance, all while being part of a mission-driven team dedicated to transforming the future of work. With strong career development opportunities and a commitment to employee well-being, Malt provides a fulfilling environment for growth and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Specialist - UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blablacar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blablacar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blablacar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blablacar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Specialist - UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blablacar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blablacar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blablacar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blablacar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blablacar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blablacar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
