Ecommerce Strategist

Hope Rings is a fast-growing e-commerce jewelry brand currently generating approximately $3M per month in revenue. We are building something ambitious for 2027: a product launch engine capable of launching one new product every single day. We're looking for someone exceptional to help us build and operate it. Our products are built around something simple: creating meaningful gifts that help people express what can sometimes be difficult to put into words. As we scale, product launches will become one of the most important growth levers in the company.

We're looking for a Product Launch Strategist who can help us research, identify, develop, and prepare high-potential product opportunities for our team to execute. This is not a traditional product management role. You'll sit at the intersection of product research, consumer psychology, creative strategy, copywriting, and performance marketing. Your job is to help answer one question every day: What should Hope Rings launch next — and how do we give that product the strongest possible chance of becoming a winner?

What You'll Do

• Work within our existing product launch systems, SOPs, data, and strategy to research and develop new product opportunities.
• Research emerging products, messages, gifting angles, audiences, and trends across TikTok Shop, Meta, competitors, and the broader market.
• Identify products and concepts showing early signs of demand.
• Analyze existing Hope Rings winners to understand what is working and why.
• Review Meta Ads Manager data to identify winning products, audiences, hooks, messaging, and creative patterns.
• Conduct deep TikTok Shop research to uncover products and concepts gaining traction.
• Research competitors and adjacent brands for new opportunities.
• Develop new product concepts based on proven customer desires and buying behaviour.
• Determine the positioning, recipient, emotional angle, message, and marketing hypothesis behind each launch.
• Develop and execute product message cards in Canva, translating customer insights and emotional positioning into concise, compelling copy.
• Build clear, comprehensive Product Launch Briefs that our creative and execution teams can immediately act on.
• Collaborate with our marketing, creative, operations, and content teams as products move toward launch.
• Track launch results and use what we learn to make future launches better.

The objective isn't simply to launch more products. It's to systematically increase our chances of finding breakout winners.

What We're Looking For

• Performance Marketing Literacy: Comfortable inside Meta Ads Manager and understand how to interpret advertising performance.
• TikTok Shop Experience: Understand how to navigate and research TikTok Shop and use it as a source of product and market intelligence.
• Strong Research Instincts: Enjoy going down rabbit holes and understanding why things happen.
• Commercial Judgment: Connect research, customer psychology, advertising data, and market behaviour to create compelling product hypotheses.
• Consumer Psychology & Creative Instinct: Interested in understanding why people buy and turning those insights into products and messaging.
• Basic Canva Proficiency: Comfortable working in Canva and making basic edits to templates and layouts.
• Exceptional Attention to Detail: Notice small changes that can impact product launches.
• Speed Without Sloppiness: Ability to work quickly while maintaining quality.

You'll Probably Thrive Here If...

• You're naturally growth-minded.
• You're competitive with yourself.
• You love discovering things before everyone else does.
• You can spend hours researching something because you genuinely want to understand it.
• You care about the outcome of your work, not just completing a checklist.
• You'd rather have ownership than be micromanaged.
• You're comfortable being given a goal and figuring out the best way to reach it.
• The idea of helping build a product engine that launches 365 products a year sounds exciting rather than overwhelming.

Why This Role Is Different

Most companies hire people to manage products that already exist. We're looking for someone to help discover what should exist next. You'll have access to the systems, advertising data, historical launches, customer insights, SOPs, and internal knowledge we've accumulated while scaling Hope Rings. You'll work alongside a team actively spending, testing, and launching at scale — which means your ideas won't sit in a presentation waiting for approval for six months. They'll go into the market. You'll see what customers actually respond to. You'll learn from it. And then you'll help us find the next opportunity.

The Opportunity

This role will initially be part-time and remote, with flexibility around working hours. We're open to exceptional candidates throughout the United States, United Kingdom, and Europe. We're deliberately not forcing this into a traditional 9-to-5 position. We're looking for output, judgment, and ownership — not someone sitting online for eight hours because their contract says they should. As Hope Rings continues to grow and our product launch operation expands, there is significant opportunity for the scope and responsibility of this position to grow with it. If you're looking for a predictable corporate role, this probably isn't it. If you want to work inside a fast-moving e-commerce company, study real consumer behaviour at scale, turn research into products, and see your decisions reach the market rapidly, we'd like to hear from you.

Compensation

$2,500–$4,500 USD per month, depending on experience, skill level, and expected scope. This role will begin part-time, with the opportunity for increased compensation, responsibility, and scope as Hope Rings and our product launch operation continue to grow. Exceptional performance will also create opportunities for performance-based bonuses tied to the success of our product launch operation.