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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies across digital platforms to drive user engagement.
- Company: Join BJAK, Southeast Asia's leading digital insurance platform, based in London.
- Benefits: Competitive salary, performance bonuses, and hybrid work flexibility.
- Why this job: Shape the future of fintech marketing and make a real impact on millions of users.
- Qualifications: 4-7 years in marketing with strong performance and digital strategy experience.
- Other info: Fast-paced startup culture that values ownership, creativity, and results.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Own The Strategy. Execute At Speed. Scale What Works. At BJAK, we are building Southeast Asia's leading digital insurance platform — and our growth depends on world-class marketing. We are looking for a Head of Marketing based in London who thrives at the intersection of strategy, execution, and analytics. Someone who doesn’t just build plans but drives performance, leads teams, and isn’t afraid to get hands-on when needed. This is a high-ownership role designed for someone who can lead integrated marketing efforts across digital, brand, content, and campaigns — and who thrives in a performance-obsessed, fast-moving startup culture.
Why This Role Matters
- You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.
- Your work will shape how millions of users perceive, engage, and trust our platform.
- You’ll drive high-growth campaigns and help scale marketing across multiple countries.
- You’ll bring structure, creativity, and accountability to a high-performance environment.
What You’ll Do
- Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).
- Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
- Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
- Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging.
- Shape and evolve the BJAK brand voice and positioning across platforms.
- Manage creative production with internal teams and external agencies/freelancers.
- Analyze data and market trends to generate insights and strategic improvements.
- Collaborate with product, design, sales, and data teams to align marketing with business goals.
- Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
- Support go-to-market (GTM) efforts for new products and features.
You’ll Thrive Here If You...
- Are a doer — you roll up your sleeves and execute with speed and precision.
- Know how to lead a team and work cross-functionally with creative, product, and tech.
- Make decisions based on data, not opinion. You optimise for impact.
- Are obsessed with outcomes — whether it’s sign-ups, revenue, or engagement.
- Are comfortable with ambiguity and bring structure and momentum through action.
- Move fast, think creatively, and adapt quickly when things don’t go as planned.
- Think like an owner and are willing to go the extra mile when needed.
What You Bring
- 4–7 years of experience in marketing, with exposure to both strategic planning and execution.
- Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.
- Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
- Ability to lead creative production across digital formats — video, static, and copywriting.
- Strong data literacy — you can analyse results and translate them into clear decisions.
- Experience managing budgets, agencies, and external vendors.
- Excellent communication, project management, and stakeholder engagement skills.
- Based in London with remote/hybrid work flexibility.
Nice to Have
- Experience in high-growth tech or fintech environments.
- Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc.
- Background in brand development, influencer partnerships, or event marketing.
- Experience managing or mentoring junior marketers or specialists.
What You’ll Get
- Competitive compensation with performance bonuses.
- Ownership of high-impact marketing campaigns with regional exposure.
- A fast-growth environment where your work moves the needle.
- Hybrid work flexibility with high autonomy and clear accountability.
- A chance to shape the future of a leading Southeast Asian fintech brand.
Our Team & Culture
We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline. If you care deeply about marketing that performs and want to work in a startup where your work is seen, felt, and celebrated, this is your team.
About BJAK
BJAK is Southeast Asia's largest digital insurance platform. Headquartered in Malaysia with operations in Thailand, Taiwan, and Japan, we help millions of users access transparent, affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services and make them faster, smarter, and more accessible to all.
If you’re ready to take ownership of marketing at scale and lead campaigns that deliver measurable results — join us from London.
VP Marketing, London employer: Bjak
Contact Detail:
Bjak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Marketing, London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their marketing strategies, and come armed with ideas on how you can contribute. This shows you’re not just interested in the role but are ready to hit the ground running.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It keeps you on their radar and shows your enthusiasm for the position. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It’s a great way to stand out and show you’re keen on being part of the StudySmarter family.
We think you need these skills to ace VP Marketing, London
Some tips for your application 🫡
Show Your Strategy Skills: When writing your application, make sure to highlight your experience in developing and executing marketing strategies. We want to see how you've owned projects and driven performance in previous roles.
Be Data-Driven: We love numbers! Include specific metrics and KPIs from your past campaigns to demonstrate your impact. Show us how you’ve used data to make decisions and optimise results.
Tailor Your Content: Make your application stand out by tailoring it to our company culture and the role. Use language that reflects our fast-paced, performance-obsessed environment, and don’t shy away from showcasing your creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at BJAK!
How to prepare for a job interview at Bjak
✨Know Your Numbers
Make sure you come prepared with a solid understanding of key performance indicators (KPIs) relevant to the role, such as CAC, ROAS, and CTR. Being able to discuss how you've used data to drive marketing decisions will show that you're not just a strategist but also someone who can execute effectively.
✨Showcase Your Hands-On Experience
This role requires someone who isn't afraid to roll up their sleeves. Be ready to share specific examples of campaigns you've led or been involved in, especially those where you had to adapt quickly to changing circumstances. Highlight your ability to get involved in the nitty-gritty while still keeping an eye on the bigger picture.
✨Demonstrate Cross-Functional Collaboration
Since this position involves working closely with various teams, prepare to discuss how you've successfully collaborated with product, design, and sales teams in the past. Share stories that illustrate your communication skills and your ability to align marketing strategies with broader business goals.
✨Emphasise Your Creative Problem-Solving Skills
In a fast-moving startup culture, creativity is key. Think of examples where you've had to think outside the box to solve a problem or improve a campaign's performance. This will show that you can thrive in ambiguity and bring structure through innovative solutions.
