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- Tasks: Lead and build the marketing strategy for BJAK in the UK from the ground up.
- Company: Join a fast-growing tech company revolutionising the insurance industry with innovative applications.
- Benefits: Competitive salary, performance bonuses, and the chance to build your own team.
- Why this job: Make a significant impact on user acquisition and brand presence in a new market.
- Qualifications: 7-12 years of marketing experience with a focus on growth and team leadership.
- Other info: Dynamic, hands-on environment with high autonomy and accountability.
The predicted salary is between 90000 - 110000 ÂŁ per year.
About BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be handsâon and to contribute directly to the company's mission.
Why This Role Matters
- Foundational leadership role to build BJAK's marketing function in the UK from zero
- Direct ownership of market entry, positioning, and growth strategy in a new region
- High impact on user acquisition, retention, and revenue performance
- Opportunity to define brand presence and customer perception in the UK market
- Responsible for building a highâperforming, dataâdriven marketing team
- Key driver in scaling BJAK's international expansion beyond Southeast Asia
What You'll Do
- Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
- Build, hire, and lead the UK marketing team from scratch
- Drive user acquisition, retention, and revenue growth across channels
- Lead crossâchannel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
- Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
- Establish and evolve BJAK's brand positioning and voice in the UK
- Build and scale the content and creative engine (landing pages, campaigns, video, copy)
- Manage agencies, freelancers, and internal stakeholders to deliver highâquality output
- Partner with product, design, data, and commercial teams to align on business goals
- Own the marketing budget, forecasting, and ROI optimisation
- Lead goâtoâmarket (GTM) strategy for new products and features
- Continuously leverage data and insights to refine strategy and execution
Youâll Thrive Here If You...
- Think like an owner and enjoy building from zero
- Are both strategic and handsâon
- Move fast and execute with clarity and accountability
- Make decisions based on data and measurable outcomes
- Are comfortable with ambiguity and bring structure through action
- Have experience leading teams and crossâfunctional collaboration
- Are obsessed with impact and growth
What You Bring
- 7â12 years of experience in marketing, across strategy and execution
- Proven track record in scaling marketing and driving measurable growth
- Strong expertise in performance marketing and fullâfunnel strategy
- Experience building or leading teams, ideally in a startup or highâgrowth environment
- Deep understanding of paid media, SEO, content, CRM, and analytics
- Strong data literacy and decisionâmaking capability
- Experience managing budgets, agencies, and stakeholders
- Excellent leadership and communication skills
Nice to Have
- Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar
- Experience in brand building, influencer marketing, or partnerships
- Experience launching or scaling a new market (UK or Europe)
What You'll Get
- Competitive compensation with performance bonuses
- Full ownership of UK marketing strategy and execution
- Opportunity to build and lead a team from scratch
- A fastâgrowth environment where your work directly impacts business outcomes
- High autonomy with clear accountability
Our Team & Culture
We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether youâre managing a campaign or editing copy on a Sunday night to hit a deadline. If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team.
Location Requirement
Based in the UK
Compensation Range
ÂŁ90,000 â ÂŁ110,000 base salary per annum. Final compensation will be determined based on the candidate's qualifications, skills, and relevant experience.
Head of Marketing UK in London employer: Bjak
Contact Detail:
Bjak Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Marketing UK in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is your chance to showcase what you can bring to BJAK and how you can help scale their marketing function in the UK.
â¨Tip Number 3
Prepare for interviews by researching BJAKâs current marketing strategies and thinking about how you can contribute. Be ready to discuss your ideas on user acquisition and brand positioning. We want to see your passion and strategic thinking!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining our team at BJAK and contributing to our mission.
We think you need these skills to ace Head of Marketing UK in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in building marketing strategies and leading teams, as this is what weâre looking for at BJAK.
Showcase Your Data Skills: Since we value data-driven decision-making, include specific examples of how you've used data to drive marketing success. Metrics like CAC and ROAS are key, so donât shy away from sharing your achievements!
Be Authentic: Let your personality shine through in your application. We appreciate candidates who are genuine and passionate about marketing. Share your story and why you want to join BJAK in this exciting journey.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures it gets into the right hands quickly. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Bjak
â¨Know Your Numbers
As the Head of Marketing, you'll need to demonstrate a strong grasp of performance metrics like CAC, ROAS, and LTV. Brush up on these numbers and be ready to discuss how you've used data to drive marketing strategies in the past.
â¨Showcase Your Leadership Style
This role involves building and leading a team from scratch. Be prepared to share your leadership philosophy and examples of how you've successfully managed teams in high-growth environments. Highlight your hands-on approach and ability to inspire others.
â¨Understand BJAK's Mission
Familiarise yourself with BJAK's mission and values. Be ready to explain how your marketing strategy aligns with their goal of creating successful businesses while positively impacting society. This shows you're not just about numbers but also about purpose.
â¨Prepare for Ambiguity
The job description mentions comfort with ambiguity. Think of examples where you've thrived in uncertain situations and how you brought structure through action. This will demonstrate your ability to adapt and lead in a fast-paced environment.