Country Manager in London

Build Momentum. Drive Results. Scale Operations.

BJAK is on a mission to make insurance and financial services radically simple, transparent, and accessible to millions. We are scaling rapidly across Southeast Asia and beyond, and execution is everything.

As General Manager, you own end-to-end market performance. You are accountable for building the local operation, driving commercial results, and turning strategy into measurable outcomes. This is a hands-on leadership role that combines operational rigor, people leadership, partnerships, and market execution.

You will set up and lead local operations, build high-performing teams, execute go-to-market strategies, localize products, and ensure BJAK wins in the market—fast and at scale.

What You Will Do

• Take full accountability for market performance, including local office setup, operational readiness, and ongoing execution. Own business KPIs, establish scalable operating systems, and ensure disciplined delivery of results.

• Recruit, develop, and lead high-performing local teams across PR, marketing, and support. Set clear roles, performance standards, and accountability, and build a culture of ownership and speed.

• Identify, negotiate, and execute strategic partnerships that accelerate growth and market penetration. Represent BJAK externally and build strong ecosystem relationships that deliver sustainable commercial impact.

• Own local go-to-market execution to drive acquisition, revenue, and retention. Identify growth opportunities, track performance closely, and continuously optimize strategies using data and customer insights.

• Work closely with product, technology, and customer teams to adapt BJAK\’s solutions to local regulations, customer behavior, and cultural nuances. Ensure the end-to-end customer journey is compliant, intuitive, and competitive.

• Partner directly with the CEO and regional leadership teams to align priorities, remove execution bottlenecks, and deliver seamless market rollouts. Ensure strong cross-functional coordination and a consistent BJAK experience in-market.

• Experience working closely with senior leadership or founder-level stakeholders

• Experience working directly with founders/C-level on sensitive matters

You Will Thrive in This Role If You

• You take full ownership and do not wait for permission

• You operate with high energy and a strong bias for action

• You hold yourself and others accountable to deadlines and outcomes

• You are structured, data-driven, and results-oriented

• You are comfortable with complexity and fast-changing environments

• You deeply understand your local market and competitive landscape

What You Bring

• 5- 7+ years of experience in operations, business management, consulting, fintech, or high-growth startups

• Strong people leadership experience building and managing teams

• Track record of leading complex, cross-functional initiatives with measurable results

• Ability to work with data, structure ambiguity, and make decisive calls

Location Requirement

• Based in the UK

Why Join BJAK

• Lead a high-impact market role shaping financial accessibility for millions

• Work directly with senior leadership to build and scale a regional platform

• Competitive, performance-based compensation with long-term upside