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For Companies At a Glance
- Tasks: Lead creative strategy and develop engaging digital content for a top fintech platform.
- Company: BJAK, Southeast Asia’s largest digital insurance platform, now expanding in the UK.
- Benefits: Remote-friendly work environment with opportunities for professional growth.
- Why this job: Shape the future of digital finance while driving user engagement through innovative campaigns.
- Qualifications: 4-6 years in creative strategy with a strong portfolio in digital content.
- Other info: Join a dynamic team focused on making financial services accessible and inclusive.
The predicted salary is between 36000 - 60000 £ per year.
About BJAK
BJAK is Southeast Asia’s largest digital insurance platform. Headquartered in Malaysia with operations across the region, we help millions of users access affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services, making them faster, more accessible, and inclusive. Join us from London (remote-friendly) and help shape the creative strategy for a leading digital fintech platform.
The Role
The Lead Creative Strategist is a highly hands-on role focused on driving user acquisition and engagement through high-performing digital content. You will research market trends, develop data-informed campaign concepts, and translate those ideas into effective digital assets — specifically high-volume videos and short-form media — to achieve measurable growth targets.
What You Will Do
- Write and develop well-researched campaign and brand plans including brand voice, messaging, style, and architecture.
- Lead creative discovery by analyzing market campaigns, social trends, and user behavior to identify winning messaging angles.
- Develop strategic campaign concepts that translate business objectives and research insights into actionable blueprints for digital content.
- Translate concepts into executable digital content, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance media assets.
- Partner with internal teams to analyze content performance data (e.g., CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency.
- Ensure all content aligns with BJAK’s brand voice and visual quality while pushing creative boundaries across digital channels.
The Right Fit
- Has 4–6 years in a hands-on creative strategy role, focusing on performance creative, digital content development, or campaign strategy within high-growth B2C brands or agencies.
- Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first creative assets.
- Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering optimized assets.
- Proven ability to use data and campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts.
- Proficiency with design tools and video production/editing software.
- Strong project management skills and ability to manage complex cross-functional and external workflows.
Lead Creative Strategist - UK employer: Bjak
Contact Detail:
Bjak Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Creative Strategist - UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you’re chatting with potential employers, let them see how your creative strategies have made an impact in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want you to walk in with insights about their current campaigns and how you can elevate their brand voice. It shows you’re genuinely interested and ready to contribute!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen together!
We think you need these skills to ace Lead Creative Strategist - UK
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can bring fresh ideas to the table, so don’t hold back!
Tailor Your Application: Make sure to customise your application for the Lead Creative Strategist role. Highlight your experience with digital content and performance strategies that align with our mission at BJAK. We want to see how you can contribute to our brand voice and vision!
Include a Compelling Portfolio: Your portfolio is your chance to impress us! Include examples of high-performing digital content you've created, especially videos and short-form media. Show us how your work has driven user engagement and acquisition in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about BJAK and what we stand for!
How to prepare for a job interview at Bjak
✨Know Your Stuff
Before the interview, dive deep into BJAK's mission and values. Understand their approach to digital insurance and how they leverage AI and automation. This will not only show your genuine interest but also help you align your creative strategies with their goals.
✨Showcase Your Portfolio
Bring along a compelling portfolio that highlights your best work in digital content and campaign strategy. Make sure to include examples of high-performing videos and short-form media that demonstrate your ability to translate insights into engaging content.
✨Be Data-Driven
Prepare to discuss how you've used data to inform your creative decisions in past roles. Be ready to share specific metrics like CTR and CPA from previous campaigns, and explain how you iterated on your creative assets based on performance data.
✨Collaborate and Communicate
Emphasise your project management skills and your experience working with cross-functional teams. Highlight any successful collaborations that led to impactful campaigns, as this role requires strong partnerships with internal teams to analyse content performance.